Jemena retains Initiative for creative
Jemena retains Initiative for creative. Reported on 25 Jan 2023 (confirmed), sources: Mediaweek.
Brand: Jemena · Discipline: creative · Type: retention · Confidence: confirmed
Marketing lead at the time: Sandra Centofanti
Est. billingsn/a
Announced25 Jan 2023
Decided25 Jan 2023
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Winner | Appointed |
Sources Links only
- Mediaweek, 25 Jan 20230
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On the record Paraphrased, with tags
WHY THEY WON Centofanti credited Initiative with the strength of its creative ideas, a collaborative way of working and sharp strategic thinking. Sandra Centofanti on Jemena · the move · via Mediaweek, 25 Jan 2023 · paraphrased