Sanitarium Health Food Company appoints Initiative for media
Sanitarium Health Food Company appoints Initiative for media. Reported on 2 Feb 2023 (confirmed), sources: Campaign Brief.
Brand: Sanitarium Health Food Company · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Jessica Manihera
Est. billingsn/a
Announced2 Feb 2023
Decided2 Feb 2023
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Winner | Appointed |
Sources Links only
- Campaign Brief, 2 Feb 20230
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On the record Paraphrased, with tags
WHY THEY WON Manihera credited Initiative with sharp strategic thinking, strong chemistry with the client team and the quality of its people. Jessica Manihera on Sanitarium Health Food Company · the move · via Campaign Brief, 2 Feb 2023 · paraphrased