Forty Winks moves creative account from Hearts & Science to Akcelo
Forty Winks moves creative account from Hearts & Science to Akcelo. Reported on 16 May 2023 (confirmed), sources: B&T.
Brand: Forty Winks · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Damian Lucas
Est. billingsn/a
Announced16 May 2023
Decided16 May 2023
The field
| Agency | Role | Stage |
|---|---|---|
| Hearts & Science | Incumbent | Lost |
| Akcelo | Winner | Appointed |
Sources Links only
- B&T, 16 May 20230
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On the record Paraphrased, with tags
WHY THEY WON Lucas said Akcelo stood out for the quality of its people and the strength of its creative ideas. Damian Lucas on Forty Winks · the move · via B&T, 16 May 2023 · paraphrased
AGENCY SAYS Hepburn said Akcelo was pleased to take on Forty Winks, and talked up the brand's standing. Aden Hepburn on Forty Winks · the move · via B&T, 16 May 2023 · paraphrased
