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Moves › IKEA Australia › creative 2023

IKEA Australia appoints Host/Havas for creative

IKEA Australia appoints Host/Havas for creative. Reported on 24 July 2023 (confirmed), sources: Campaign Brief.

Brand: IKEA Australia · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Kirsten Hasler

Est. billingsn/a
Announced24 July 2023
Decided24 July 2023

The field

AgencyRoleStage
Host/HavasWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Hasler credited Host/Havas with the strength of its creative ideas, a close cultural match and sharp strategic thinking.
creativitycultural fitstrategic thinkinghumbled
Kirsten Hasler on IKEA Australia · the move · via Campaign Brief, 24 July 2023 · paraphrased
AGENCY SAYS While said Host/Havas was eager to take on IKEA Australia, and talked up the brand's standing and flagged big plans for the next phase.
can't waiticonic brandmeaningfulnext chapterprivilege
Gayle While on IKEA Australia · the move · via Campaign Brief, 24 July 2023 · paraphrased