Priceline appoints Initiative for media
Priceline appoints Initiative for media. Reported on 14 Aug 2023 (confirmed), sources: Campaign Brief.
Brand: Priceline · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Gabrielle Tully
Est. billingsn/a
Announced14 Aug 2023
Decided14 Aug 2023
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Winner | Appointed |
Sources Links only
- Campaign Brief, 14 Aug 20230
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On the record Paraphrased, with tags
WHY THEY WON Tully said Initiative stood out for sharp strategic thinking, a record of commercial results and the quality of its people. Gabrielle Tully on Priceline · the move · via Campaign Brief, 14 Aug 2023 · paraphrased
AGENCY SAYS Geer said Initiative was excited to take on Priceline, and talked up the brand's standing and flagged big plans for the next phase. Sam Geer on Priceline · the move · via Campaign Brief, 14 Aug 2023 · paraphrased