Carl’s appoints TBWA New Zealand for creative
Carl’s appoints TBWA New Zealand for creative. Reported on 7 Oct 2025 (confirmed), sources: Campaign Brief.
Brand: Carl’s · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Aimee Peterken
Est. billingsn/a
Announced7 Oct 2025
Decided7 Oct 2025
The field
| Agency | Role | Stage |
|---|---|---|
| TBWA New Zealand | Winner | Appointed |
Sources Links only
- Campaign Brief, 7 Oct 20250
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On the record Paraphrased, with tags
WHY THEY WON Peterken credited TBWA New Zealand with the strength of its creative ideas and a clear grasp of the customer and category. Aimee Peterken on Carl’s · the move · via Campaign Brief, 7 Oct 2025 · paraphrased