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Brands › Modibodi

Modibodi

As at 16 Oct 2026, AccountMoves records 4 current agencies for Modibodi: Emotive (creative, since 28 July 2020), Zenith (media, since 26 Apr 2023), Bread Agency (social, since 30 Jan 2024), TAG (digital, since 13 Oct 2025). Agency changes reported since 2016: 0. Last reported move: 13 Oct 2025. Based on reported moves only, with sources.

Marketing lead: Justine Cusack (Marketing Director, since 1 June 2022) · Total appointments: 4

Roster: Emotive (creative), Zenith (media), Bread Agency (social), TAG (digital) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 4 current

Last review on record: 13 Oct 2025 · Marketing lead since: 1 June 2022 (source)

Agency timeline Which agency has held each account, by discipline

creative
Emotive EmotiveConfirmed appointment
creative, 28 July 2020 to now · 6 yr 3 mth
Sources: LBB · Mumbrella · Campaign Brief
Howatson+Company Howatson+CompanySeen in credits only
creative, credited 25 July 2023 · 1 campaign
Latest: campaign via Campaign Brief
Fabric (part of the TBWA\Sydney Group) Fabric (part of the TBWA\Sydney Group)Seen in credits only
creative, credited 12 May 2024 to 2 July 2025 · 5 campaigns
Latest: campaign via Campaign Brief
Fabric - part of the TBWA Fabric - part of the TBWASeen in credits only
creative, credited 13 May 2024 · 1 campaign
Latest: campaign via Mediaweek
EmotiveConfirmed · 6 yr 3 mth
media
EssenceMediacom EssenceMediacomSeen in credits only
media, credited 17 Sept 2020 · 1 campaign
Latest: s with Progressive Campaign ‘The New Way to Period via LBB
Mediacom MediacomSeen in credits only
media, credited 17 Sept 2020 · 2 campaigns
Latest: The New Way to Period via Campaign Brief
Zenith ZenithConfirmed appointment
media, 26 Apr 2023 to now · 3 yr 6 mth
Sources: B&T · Mumbrella · Mediaweek
Talent Corp Talent CorpSeen in credits only
media, credited 2 July 2025 · 2 campaigns
Latest: campaign via Mediaweek
ZenithConfirmed · 3 yr 6 mth
digital
TAG TAGConfirmed appointment
digital, 13 Oct 2025 to now · 1 yr
Sources: Campaign Brief
TAGConfirmed · 1 yr
social
Bread Agency Bread AgencyConfirmed appointment
social, 30 Jan 2024 to now · 2 yr 9 mth
Sources: Campaign Brief
Bread AgencyConfirmed · 2 yr 9 mth
PR
The IMPACT Agency The IMPACT AgencySeen in credits only
PR, credited 6 Sept 2021 · 1 campaign
Latest: postpartum via Campaign Brief
Eleven ElevenSeen in credits only
PR, credited 20 Aug 2024 · 2 campaigns
Latest: campaign via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeEmotiveCurrent28 July 2020Now6.20
digitalTAGCurrent13 Oct 2025Now1.00
mediaZenithCurrent26 Apr 2023Now3.50
socialBread AgencyCurrent30 Jan 2024Now2.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Modibodi since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Modibodi campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Fabric (part of the TBWA\Sydney Group) Seen in creditscreative12 May 20242 July 20255campaign via Campaign Brief
DIVISION Seen in creditsproduction2 July 20252 July 20252campaign via Mediaweek
Talent Corp Seen in creditsmedia2 July 20252 July 20252campaign via Mediaweek
Eleven Seen in creditsPR20 Aug 202420 Aug 20242campaign via B&T
FINCH Seen in creditsproduction25 July 202320 Aug 20243campaign via Campaign Brief
BOLT Seen in creditspost-production20 Aug 202420 Aug 20242campaign via B&T
Fabric - part of the TBWA Seen in creditscreative13 May 202413 May 20241campaign via Mediaweek
Howatson+Company Seen in creditscreative25 July 202325 July 20231campaign via Campaign Brief
The IMPACT Agency Seen in creditsPR6 Sept 20216 Sept 20211postpartum via Campaign Brief
Emotive Seen in creditscreative17 Sept 20206 Sept 20213The New Way to Period via Campaign Brief
EssenceMediacom Seen in creditsmedia17 Sept 202017 Sept 20201s with Progressive Campaign ‘The New Way to Period via LBB
Revolver Australia Seen in creditsproduction17 Sept 202017 Sept 20201s with Progressive Campaign ‘The New Way to Period via LBB
Emotive Seen in creditspost-production17 Sept 202017 Sept 20201s with Progressive Campaign ‘The New Way to Period via LBB
The Editors Seen in creditspost-production17 Sept 202017 Sept 20203The New Way to Period via Campaign Brief
Revolver Seen in creditsproduction17 Sept 202017 Sept 20202The New Way to Period via Campaign Brief
Mediacom Seen in creditsmedia17 Sept 202017 Sept 20202The New Way to Period via Campaign Brief

Also credited People named once in Modibodi campaign credits

Karen Bryson (Executive Producer, DIVISION, Campaign Brief) · Alex Cook (Producer, DIVISION, Campaign Brief) · Lula Cucchiara (Director, DIVISION, Campaign Brief) · Grégoire Lière (DOP, DIVISION, Campaign Brief) · Kent Hau (Editor, DIVISION, Campaign Brief) · Kyra Bartley (Director, FINCH, Campaign Brief) · Amy Dymond (Producer, FINCH, Campaign Brief) · Perrin James (DOP, FINCH, Campaign Brief) · Justine Cusack (Marketing Director, Modibodi, Campaign Brief) · Sarah Walters (Head of Creative Content, Modibodi, Campaign Brief) · Caitlin Lilley (Brand Manager, Modibodi, Campaign Brief) · Aimee Chappell (Social Lead, Modibodi, Campaign Brief) · Renata Yannoulis (Senior Strategist, Fabric – Part of the TBWA\Sydney Group, Campaign Brief) · Madelin Fuller (Creative Directors, Fabric – Part of the TBWA\Sydney Group, Campaign Brief) · Archie Murugaser (Creative Directors, Fabric – Part of the TBWA\Sydney Group, Campaign Brief) · Lauren Black (Business Director, Gemma Rees, Campaign Brief) · Simon Lekias (Photographer, Gemma Rees, Campaign Brief) · Sara Herbert (Content Manager, Modibodi, B&T) · Rupert Taylor (Creative Director, Emotive, B&T) · Jardin Anderson (Senior Creative, Emotive, B&T) · Monika Vidovic (Business Director, Emotive, B&T) · Hayley-Ritz Pelling (Executive Producer, Emotive, B&T) · Natalie Dagher (Senior Producer, Emotive, B&T) · Petra Valent (Post Producer, Emotive, B&T) · Dani Pearce (Director, Revolver, B&T) · Michael Ritchie (MD & Executive Producer, Revolver, B&T) · Pip Smart (Executive Producer, Revolver, B&T) · Sarah Nichols (Producer, Revolver, B&T) · Linda Hosamsooi (Group Client Director, B&T) · Nick Hinchley (Digital Director, B&T) · Remona Salem (Offline Director, B&T) · Jeremy Richmond (Composer, Rumble Studios, Campaign Brief) · Michael Gie (Sound & Music Producer, Rumble Studios, Campaign Brief) · Frankie Presser (Brand/Creative Lead, Modibodi, Campaign Brief) · Amanda Alegre (Art Director, Campaign Brief) · Anna-Claire Clendon (Strategy Director, Campaign Brief) · Tiara Valder (Creative Director, Campaign Brief) · Katrina Maw (Executive Producer, Campaign Brief) · Marina Vasilieva (Creative Director, Modibodi, Campaign Brief) · Grace O’Brien (Lead Copywriter, Modibodi, Campaign Brief) · Colin Tuohy (Senior Producer, Modibodi, Campaign Brief) · Lucie Dela Chaise (Digital and Art Designer, Modibodi, Campaign Brief) · Dalia Adler (Marketing Director, Modibodi, Campaign Brief) · Lucy Lamming (Communications Director, Modibodi, Campaign Brief) · Michelle Baker (Marketing Coordinator, Modibodi, Campaign Brief) · Gavin Chimes (Executive Creative Director, Howatson+Company, Campaign Brief) · Jared Wicker (Creative Directors, Howatson+Company, Campaign Brief) · Scott Zuliani (Creative Directors, Howatson+Company, Campaign Brief) · Elly Pipiciello (Art Director, Howatson+Company, Campaign Brief) · Katy Hulton (Copywriter, Howatson+Company, Campaign Brief) · Holly Alexander (Head of Production, Howatson+Company, Campaign Brief) · Charlotte Breene (Junior Producer, Howatson+Company, Campaign Brief) · Dom Hickey (Chief Strategy Officer, Campaign Brief) · Caroline Gilroy (Head of Design, Campaign Brief) · Sam Reiher (Designers, Campaign Brief) · Eleanor Donley (Designers, Campaign Brief) · Ellena Mills (Designers, Campaign Brief) · Trent Michael (Designers, Campaign Brief) · King Yong (Senior Editor/Series, Campaign Brief) · Kel Gronow (Senior Editor/Content, Campaign Brief) · Arundati Thandur (Director, FINCH, Campaign Brief) · Loren Bradley (Executive Producer, FINCH, Campaign Brief) · Tom Black (Director of Photography, FINCH, Campaign Brief) · Alice Lanagan (Production Designer, FINCH, Campaign Brief) · Bill Doig (Executive Producer, FINCH, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
13 Oct 202513 Oct 2025appointmentdigitalTAGconfirmedvia Campaign Brief
30 Jan 202430 Jan 2024appointmentsocialBread Agencyconfirmedvia Campaign Brief
26 Apr 202326 Apr 2023appointmentmediaZenithconfirmedvia B&Tvia Mumbrellavia Mediaweek
28 July 202028 July 2020appointmentcreativeEmotiveconfirmedvia LBBvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Liana LorenzatoChief Marketing Officer17 Sept 202025 July 2023
Frankie PresserBrand/Creative Lead6 Sept 20216 Sept 2021
Justine CusackMarketing Director1 June 2022Now
Caitlin LilleyBrand Manager25 July 2023Now
Dalia AdlerMarketing Director25 July 202325 July 2023
Michelle BakerMarketing Coordinator25 July 202325 July 2023

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Goodhardt said TAG was pleased to take on Modibodi.
Zoe Goodhardt · the move · via Campaign Brief, 13 Oct 2025 · paraphrased
WHY THEY WON Cusack said Bread Agency stood out for a collaborative way of working and a clear grasp of the customer and category. Kerry Cusack · the move · via Campaign Brief, 30 Jan 2024 · paraphrased
AGENCY SAYS Proulx said Bread Agency was excited to take on Modibodi. Mary Proulx · the move · via Campaign Brief, 30 Jan 2024 · paraphrased
WHY THEY WON Lorenzato said Zenith Australia stood out for a collaborative way of working and a clear grasp of the customer and category. Liana Lorenzato · the move · via Mediaweek, 27 Apr 2023 · paraphrased
WHY THEY WON Chong pointed to the quality of its people, a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing Emotive. Kristy Chong · the move · via LBB, 28 July 2020 · paraphrased
AGENCY SAYS Hogg said Emotive was pleased to take on Modibodi.
Michael Hogg · the move · via LBB, 28 July 2020 · paraphrased