Metcash
As at 16 Oct 2026, AccountMoves records no current agency appointments for Metcash. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 9 Oct 2019 to 7 Mar 2023 · 14 campaigns
Latest: campaign via Campaign BriefSpecial Group Special GroupSeen in credits only
creative, credited 26 Nov 2024 · 2 campaigns
Latest: You Can via MediaweekSpecial SpecialSeen in credits only
creative, credited 9 Oct 2025 to 29 Jan 2026 · 3 campaigns
Latest: campaign via Campaign Brief
media, credited 29 Apr 2021 to 9 Oct 2025 · 12 campaigns
Latest: Thank you via Campaign BriefPhotoplay PhotoplaySeen in credits only
media, credited 25 July 2022 · 1 campaign
Latest: campaign via LBBStarcom Australia Starcom AustraliaSeen in credits only
media, credited 26 Nov 2024 to 29 Jan 2026 · 3 campaigns
Latest: You Can via Mediaweek
PR, credited 7 Mar 2023 to 9 Oct 2025 · 3 campaigns
Latest: campaign via B&T
design, credited 10 Nov 2021 to 20 Feb 2023 · 6 campaigns
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Metcash since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Metcash campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special Seen in credits | creative | 9 Oct 2025 | 29 Jan 2026 | 3 | campaign via Campaign Brief |
| Revolver Seen in credits | production | 29 Jan 2026 | 29 Jan 2026 | 1 | Can via Campaign Brief |
| The Editors Seen in credits | post-production | 29 Jan 2026 | 29 Jan 2026 | 1 | Can via Campaign Brief |
| Starcom Australia Seen in credits | media | 26 Nov 2024 | 29 Jan 2026 | 3 | You Can via Mediaweek |
| Starcom Seen in credits | media | 29 Apr 2021 | 9 Oct 2025 | 12 | Thank you via Campaign Brief |
| ENTHRAL. Seen in credits | PR | 7 Mar 2023 | 9 Oct 2025 | 3 | campaign via B&T |
| We are Austin Studio Seen in credits | production | 9 Oct 2025 | 9 Oct 2025 | 1 | Family Founded via B&T |
| Mosaic Seen in credits | audio | 9 Oct 2025 | 9 Oct 2025 | 2 | campaign via Campaign Brief |
| Special Group Seen in credits | creative | 26 Nov 2024 | 26 Nov 2024 | 2 | You Can via Mediaweek |
| The Core Agency Seen in credits | creative | 9 Oct 2019 | 7 Mar 2023 | 14 | campaign via Campaign Brief |
| Monique Pardavi Seen in credits | creative | 10 Nov 2021 | 20 Feb 2023 | 6 | campaign via Campaign Brief |
| Exit Seen in credits | production | 18 Sept 2022 | 20 Feb 2023 | 3 | campaign via B&T |
| Vandal Seen in credits | post-production | 9 Oct 2019 | 20 Feb 2023 | 9 | campaign via Campaign Brief |
| Rumble Seen in credits | design | 10 Nov 2021 | 20 Feb 2023 | 6 | campaign via Campaign Brief |
| VANDAL Seen in credits | post-production | 18 Sept 2022 | 18 Sept 2022 | 1 | campaign via LBB |
| Photoplay Seen in credits | production | 25 July 2022 | 26 July 2022 | 3 | campaign via B&T |
| Photoplay Seen in credits | media | 25 July 2022 | 25 July 2022 | 1 | campaign via LBB |
| Photoplay Seen in credits | post-production | 25 July 2022 | 25 July 2022 | 1 | campaign via LBB |
| Friske Seen in credits | production | 10 Nov 2021 | 10 Nov 2021 | 1 | campaign via Campaign Brief |
| Helium Seen in credits | production | 3 Feb 2020 | 3 Feb 2020 | 1 | campaign via Campaign Brief |
| Fountainhead Seen in credits | production | 3 Feb 2020 | 3 Feb 2020 | 1 | campaign via Campaign Brief |
| Rumble Seen in credits | audio | 3 Feb 2020 | 3 Feb 2020 | 1 | campaign via Campaign Brief |
Also credited People named once in Metcash campaign credits
Danielle Wilkes (Executive General Manager, Retail Channels, Metcash, Campaign Brief) · Tracy Wilson (General Manager Marketing, Metcash, Campaign Brief) · Helen Kealy (Head of Brand, Metcash, Campaign Brief) · Stephanie Amann (Senior Brand Development Manager, Metcash, Campaign Brief) · Heather Howell (National PR & Content Manager, Metcash, Campaign Brief) · Kevin MacNamara (Senior Copywriter, Jon Skinner, Campaign Brief) · Simone Parravicini (Senior Art Director, Jon Skinner, Campaign Brief) · Bill Doig (TV Producer, Jon Skinner, Campaign Brief) · Rebecca Turner (Business Director, Jon Skinner, Campaign Brief) · Sid De (Senior Account Director, Jon Skinner, Campaign Brief) · Max Whitehouse (Senior Account Manager, Jon Skinner, Campaign Brief) · Andrew McCowan (Strategy Director, Jon Skinner, Campaign Brief) · Graeme Burfoot (Director, Walkabout Films, Campaign Brief) · Jude Lengel (Producer, Walkabout Films, Campaign Brief) · Simon Ozolins (DOP, Walkabout Films, Campaign Brief) · Wendy Lengel (Production Manager, Walkabout Films, Campaign Brief) · Antonia Murphy (Casting Director, Walkabout Films, Campaign Brief) · Phil Horn (Editor, Walkabout Films, Campaign Brief) · Hayley Lusk (National Brand Manager, Metcash, Campaign Brief) · Nick Williams (Senior Designer, Jon Skinner, Campaign Brief) · Monique Pardavi (TV Producer, Jon Skinner, Campaign Brief) · Brenden Johnson (Managing Director, Helium, Campaign Brief) · Mike Oldershaw (Director, Helium, Campaign Brief) · Jason White (DOP, Helium, Campaign Brief) · Ben O’Donnell (Producer, Helium, Campaign Brief) · Dean Friske (Production co/director, The Core Agency, B&T) · Sarah Mould (Copywriter, Jon Skinner, Campaign Brief) · Justin Westlake (Account Manager, Jon Skinner, Campaign Brief) · Jules Shelton (Producer, Friske, Campaign Brief) · Charles Ivory (Editor, Friske, Campaign Brief) · Michelle Lee (Community Marketing Manager, Metcash, B&T) · Clare La Palombara (Strategy Director, Jon Skinner, B&T) · Jasmin Tarasin (Director, Photoplay, B&T) · Emma Thompson (Executive Producer, Photoplay, B&T) · Tom Slater (Producer, Photoplay, B&T) · Gabriella Muir (Editor, Photoplay, B&T) · Sophie Knott (Post Producer, Vandal, B&T) · Exit Films (Editorial, VANDAL, LBB) · Leah Churchill-Brown (Executive Producer, Exit, B&T) · Giordi Caputo (Producer, Exit, B&T) · Grace Rouvray (Post Producer, Vandal, B&T) · Nada Steel (Head of Marketing, Value and Seasonal, Metcash, Campaign Brief) · Kevin McNamara (Copywriter, Rebecca Turner, Campaign Brief) · Steve Thurlby (Senior Art Director, Rebecca Turner, Campaign Brief) · Daniella Williams (Senior Designer, Rebecca Turner, Campaign Brief) · Kriss Sharpe (Account Manager, Rebecca Turner, Campaign Brief) · Alex Taussig (Producer, Exit, Campaign Brief) · Fiona McGee (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-Owner, Revolver, Campaign Brief) · Alex Kember (Producer, Revolver, Campaign Brief) · Sam Chiplin (DOP, Revolver, Campaign Brief) · Alex Holmes (Production Designer, Revolver, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Nicoletta Rousianos (Managing Partner/EP, The Editors, Campaign Brief) · Stu Cadzow (Online Editor, The Editors, Campaign Brief) · Edel Rafferty (Colourist, The Editors, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Tracy Wilson | General Manager Marketing | 9 Oct 2019 | 20 Feb 2023 |
| Helen Kealy | Head of Brand | 9 Oct 2019 | 9 Oct 2019 |
| Stephanie Amann | Senior Brand Manager | 9 Oct 2019 | 20 Feb 2023 |
| Hayley Lusk | National Brand Manager | 20 Nov 2019 | 20 Nov 2019 |
| Michelle Lee | Community Marketing Manager | 25 July 2022 | 26 July 2022 |
| Nada Steel | Head of Marketing, Value and Seasonal | 20 Feb 2023 | 20 Feb 2023 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
