Pet Circle

As at 16 Oct 2026, AccountMoves records 2 current agencies for Pet Circle: AnalogFolk (creative, since 30 Nov 2022), AnalogFolk (media, since 1 Dec 2022). Agency changes reported since 2016: 0. Last reported move: 1 Dec 2022. Based on reported moves only, with sources.

Marketing lead: Jon Wild (Chief Growth and Marketing Officer, since 24 Jan 2022) · Total appointments: 3

Roster: AnalogFolk (creative), AnalogFolk (media) Small roster

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 1 Dec 2022 · Marketing lead since: 24 Jan 2022 (source)

Agency timeline Which agency has held each account, by discipline

creative

The Core Agency The Core AgencyConfirmed appointment
creative, 15 May 2017 to 30 Nov 2022 · 5 yr 6 mth
Sources: Mumbrella · B&TAnalogFolk AnalogFolkConfirmed appointment
creative, 30 Nov 2022 to now · 3 yr 11 mth
Sources: Campaign Brief

AnalogFolkConfirmed · 3 yr 11 mth

media

Atomic 212° Atomic 212°Seen in credits only
media, credited 24 Jan 2022 to 12 Dec 2023 · 2 campaigns
Latest: Pet Better via B&TAnalogFolk AnalogFolkConfirmed appointment
media, 1 Dec 2022 to now · 3 yr 10 mth
Sources: B&T

AnalogFolkConfirmed · 3 yr 10 mth

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure
creative	AnalogFolkCurrent	30 Nov 2022	Now	3.9
creative	The Core Agency	15 May 2017	30 Nov 2022	5.5
media	AnalogFolkCurrent	1 Dec 2022	Now	3.9

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Pet Circle since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Pet Circle campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
Marcus Fisher Seen in credits	creative	12 Dec 2023	12 Dec 2023	1	Get The F* Out via B&T
Atomic 212° Seen in credits	media	24 Jan 2022	12 Dec 2023	2	Pet Better via B&T
Photoplay Seen in credits	other	24 Jan 2022	24 Jan 2022	1	Pet Better via B&T
Network Agency Seen in credits	production	24 Jan 2022	24 Jan 2022	1	Pet Better via B&T

Also credited People named once in Pet Circle campaign credits

Jon Wild (CMO, Pet Circle, B&T) · Jeremy O’Young (VP of Marketing, Pet Circle, B&T) · Sam Rivett (Programmatic and Paid Social Lead, Pet Circle, B&T) · Matt Tran (Design Lead, Pet Circle, B&T) · Rich Price (Creative Director, Pet Circle, B&T) · Sally Beerworth (Creative, Pet Circle, B&T) · Sam Dodson (Creative, Pet Circle, B&T) · Fearghas Gough (Designer, Pet Circle, B&T) · Laura Adamson (Designer, Pet Circle, B&T) · Mitch Clark (Content Producer, Pet Circle, B&T) · Dan Machen (Head of Strategy, Pet Circle, B&T) · Gemma Tugby (Head of Client Services, Pet Circle, B&T) · Gary John (Director, Photoplay, B&T) · Ko-hsin Chen (Design Manager, Pet Circle, B&T) · Isabelle Velez (Campaign Manager, Pet Circle, B&T) · Bethanie Grozdanovski (Producer, Pet Circle, B&T) · Samantha Rivett (Media Lead, Pet Circle, B&T) · Taylor Thornton (Creative Director, Jack Nimble, B&T) · Divya Abe (Senior Art Director, Jack Nimble, B&T) · Kate Cullen (Senior Account Director, Marcus Fisher, B&T) · Angus Mullane (Executive Producer, Marcus Fisher, B&T) · Rosie Pike (Producer, Marcus Fisher, B&T) · James Woods (Video Director, Marcus Fisher, B&T) · Jason Ierace (Stills Photographer, Marcus Fisher, B&T) · Jessica Torstensson (Group Account Director, Atomic 212°, B&T) · Jesse Chapman (Planning and Trading Director, Atomic 212°, B&T)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Winner	Status	Source
1 Dec 2022	1 Dec 2022	appointment	media	AnalogFolk	confirmed	via B&T
30 Nov 2022	30 Nov 2022	appointment	creative	AnalogFolk	confirmed	via Campaign Brief
15 May 2017	15 May 2017	appointment	creative	The Core Agency	confirmed	via Mumbrella via B&T

Marketing leaders

Person	Title	From	To
Jon Wild	Chief Growth and Marketing Officer	24 Jan 2022	Now
Jeremy O’Young	VP of Marketing	24 Jan 2022	24 Jan 2022
Ella Lymbereas	Brand, Creative and Communications Director	30 Nov 2022	Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Lymbereas pointed to the strength of its creative ideas, a record of commercial results and the quality of its people as the reasons for choosing AnalogFolk.