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Brands › Superloop

Superloop

As at 16 Oct 2026, AccountMoves records 2 current agencies for Superloop: Zenith (media, since 10 Dec 2023), BMF (creative, since 20 Aug 2026). Agency changes reported since 2016: 1. Last reported move: 20 Aug 2026. Based on reported moves only, with sources.

Marketing lead: Ben Colman (Chief Marketing Oficer, since 3 Apr 2023) · Total appointments: 2

Roster: Zenith (media), BMF (creative) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 20 Aug 2026 · Marketing lead since: 3 Apr 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
Leo Burnett Australia Leo Burnett AustraliaSeen in credits only
creative, credited 21 Oct 2024 · 2 campaigns
Latest: campaign via MediaweekLeo Australia Leo AustraliaSeen in credits only
creative, credited 27 Aug 2025 · 1 campaign
Latest: campaign via Campaign BriefBMF BMFConfirmed appointment
creative, 20 Aug 2026 to now · 2 mth
Sources: Campaign Brief · B&T
BMFConfirmed · 2 mth
media
Hearts & Science Hearts & ScienceSeen in credits only
media, credited 3 Apr 2023 · 1 campaign
Latest: Refresh Your Internet via Campaign BriefZenith ZenithConfirmed appointment
media, 10 Dec 2023 to now · 2 yr 10 mth
Sources: B&T
ZenithConfirmed · 2 yr 10 mth
design
Otis OtisSeen in credits only
design, credited 3 Apr 2023 · 1 campaign
Latest: Refresh Your Internet via Campaign BriefMosaic MosaicSeen in credits only
design, credited 21 Oct 2024 · 2 campaigns
Latest: campaign via Mediaweek
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBMFCurrent20 Aug 2026Now0.20
mediaZenithCurrent10 Dec 2023Now2.90

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
20 Aug 2026creative: Leo to BMFCampaign Brief · B&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Superloop campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Leo Australia Seen in creditscreative27 Aug 202527 Aug 20251campaign via Campaign Brief
Zenith Media Sydney Seen in creditsmedia27 Aug 202527 Aug 20251campaign via Campaign Brief
Hooves Seen in creditsproduction21 Oct 202427 Aug 20253campaign via Mediaweek
The Editors Seen in creditspost-production21 Oct 202427 Aug 20253campaign via Mediaweek
Mosaic Music & Sound Seen in creditsaudio27 Aug 202527 Aug 20251campaign via Campaign Brief
Leo Burnett Australia Seen in creditscreative21 Oct 202421 Oct 20242campaign via Mediaweek
Zenith Seen in creditsmedia21 Oct 202421 Oct 20242campaign via Mediaweek
Mosaic Seen in creditsdesign21 Oct 202421 Oct 20242campaign via Mediaweek
The Pool Collective Seen in creditsproduction21 Oct 202421 Oct 20242campaign via Mediaweek
Leo Burnett Seen in creditscreative3 Apr 20233 Apr 20231Refresh Your Internet via Campaign Brief
Finch Seen in creditsproduction3 Apr 20233 Apr 20231Refresh Your Internet via Campaign Brief
Atticus Seen in creditspost-production3 Apr 20233 Apr 20231Refresh Your Internet via Campaign Brief
Otis Seen in creditsdesign3 Apr 20233 Apr 20231Refresh Your Internet via Campaign Brief
Hearts & Science Seen in creditsmedia3 Apr 20233 Apr 20231Refresh Your Internet via Campaign Brief

Also credited People named once in Superloop campaign credits

Kelly Martin (Head of Communications, Superloop, Campaign Brief) · Justin Payne (Marketing Manager, Superloop, Campaign Brief) · Andy Fergusson (National Executive Creative Director, Leo Burnett, Campaign Brief) · Catherine King (Chief Strategy Officer, Leo Burnett, Campaign Brief) · Ilona Janashvili (Head of Strategy, Leo Burnett, Campaign Brief) · James Walker-Smith (General Manager, Leo Burnett, Campaign Brief) · Mark Carbone (Associate Creative Director, Leo Burnett, Campaign Brief) · Nico Smith (Associate Creative Director, Leo Burnett, Campaign Brief) · Michael Dawson (Creative, Leo Burnett, Campaign Brief) · Izy Kali (Motion Graphics Lead, Leo Burnett, Campaign Brief) · Dinah Pollard (Conceptual Designer, Leo Burnett, Campaign Brief) · Justine Dooner (Lead Integrated Producer, Leo Burnett, Campaign Brief) · Andrew Thistlethwaite (Group Business Director, Leo Burnett, Campaign Brief) · Nicole Denning (Senior Business Director, Leo Burnett, Campaign Brief) · Dani Garabedian (Senior Project Manager, Leo Burnett, Campaign Brief) · Joseph Giuffrida (Senior Digital & Motion Designer, Leo Burnett, Campaign Brief) · Nick Simkins (Executive Producer, Finch, Campaign Brief) · Alex Taussig (Producer, Finch, Campaign Brief) · Callum Davies (Senior Planning Director, Hearts & Science, Campaign Brief) · Laura Myers (Group Business Director, Hearts & Science, Campaign Brief) · Jim Hosking (Director, Hooves, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
20 Aug 202620 Aug 2026appointmentcreativeLeoBMFconfirmedvia Campaign Briefvia B&T
10 Dec 202310 Dec 2023appointmentmediaZenithconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Ben ColmanChief Marketing Oficer3 Apr 2023Now
Justin PayneMarketing Manager3 Apr 20233 Apr 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Colman said BMF stood out for sharp strategic thinking, a record of commercial results and a clear grasp of the customer and category.
strategic thinkingeffectivenessaudience understandingexcited
Ben Colman · the move · via B&T, 20 Aug 2026 · paraphrased
AGENCY SAYS McArdle said BMF was excited to take on Superloop, and flagged big plans for the next phase.
ambitiousexcitedjourney
Stephen McArdle · the move · via B&T, 20 Aug 2026 · paraphrased
WHY THEY WON Colman credited Zenith with sharp strategic thinking, the quality of its people and the strength of its creative ideas.
strategic thinkingpeoplecreativitycan't wait to get startedtalented teamthrilled
Ben Colman · the move · via B&T, 10 Dec 2023 · paraphrased
AGENCY SAYS Cordony said Zenith was delighted to take on Superloop.
delightedexcited
Jonny Cordony · the move · via B&T, 10 Dec 2023 · paraphrased