HONDA
As at 16 Oct 2026, AccountMoves records 1 current agency for HONDA: Zenith (media, since 30 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 30 Nov 2025. Based on reported moves only, with sources.
Marketing lead: Eva Barrett (General Manager Brand, Marketing and Digital, since 2 Apr 2026) · Total appointments: 1
Roster: Zenith (media) Small roster
Last review on record: 30 Nov 2025 · Marketing lead since: 2 Apr 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 14 Sept 2017 · 1 campaign
Latest: Moving You via LBBLeo Burnett Melbourne Leo Burnett MelbourneSeen in credits only
creative, credited 22 Aug 2018 · 1 campaign
Latest: campaign via LBBLeo Burnett Australia Leo Burnett AustraliaSeen in credits only
creative, credited 27 June 2022 · 1 campaign
Latest: Harvey via Campaign BriefTRP TRPSeen in credits only
creative, credited 2 Nov 2023 to 8 Nov 2023 · 2 campaigns
Latest: campaign via B&TSpecial SpecialSeen in credits only
creative, credited 2 Apr 2026 to 4 July 2026 · 7 campaigns
Latest: campaign via Mediaweek
media, credited 2 Nov 2023 to 8 Nov 2023 · 2 campaigns
Latest: campaign via B&TZenith ZenithConfirmed appointment
media, 30 Nov 2025 to now · 11 mth
Sources: Mumbrella
social, credited 2 Apr 2026 to 4 July 2026 · 7 campaigns
Latest: campaign via Mediaweek
PR, credited 2 Apr 2026 to 4 July 2026 · 6 campaigns
Latest: campaign via MediaweekBurson BursonSeen in credits only
PR, credited 3 July 2026 · 1 campaign
Latest: You Don via B&T
design, credited 2 Apr 2026 · 2 campaigns
Latest: campaign via Mediaweek
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | ZenithCurrent | 30 Nov 2025 | Now | 0.9 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for HONDA since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on HONDA campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special Seen in credits | creative | 2 Apr 2026 | 4 July 2026 | 7 | campaign via Mediaweek |
| Mullinars Seen in credits | production | 4 May 2026 | 4 July 2026 | 5 | The dream is back via Mediaweek |
| ARC Seen in credits | post-production | 3 July 2026 | 4 July 2026 | 3 | Young Macdonald Had No Farm via Campaign Brief |
| Zenith Seen in credits | media | 14 Sept 2017 | 4 July 2026 | 8 | Moving You via LBB |
| BURSON GLOBAL Seen in credits | PR | 2 Apr 2026 | 4 July 2026 | 6 | campaign via Mediaweek |
| WiredCo. Seen in credits | social | 2 Apr 2026 | 4 July 2026 | 7 | campaign via Mediaweek |
| Jono Ma Executive Producer: Sophie Haydon Head of Production Seen in credits | audio | 3 July 2026 | 3 July 2026 | 1 | You Don via B&T |
| Burson Seen in credits | PR | 3 July 2026 | 3 July 2026 | 1 | You Don via B&T |
| Company3 Seen in credits | post-production | 4 May 2026 | 4 May 2026 | 2 | The dream is back via Mediaweek |
| Sonar Seen in credits | post-production | 4 May 2026 | 4 May 2026 | 2 | The dream is back via Mediaweek |
| Fin Design & Effects Seen in credits | post-production | 2 Apr 2026 | 2 Apr 2026 | 2 | campaign via Mediaweek |
| IXYXI (@ixyxi.ixyxi) Seen in credits | design | 2 Apr 2026 | 2 Apr 2026 | 2 | campaign via Mediaweek |
| TRP Seen in credits | creative | 2 Nov 2023 | 8 Nov 2023 | 2 | campaign via B&T |
| Wavemaker Seen in credits | media | 2 Nov 2023 | 8 Nov 2023 | 2 | campaign via B&T |
| Leo Burnett Australia Seen in credits | creative | 27 June 2022 | 27 June 2022 | 1 | Harvey via Campaign Brief |
| Leo Burnett Melbourne Seen in credits | creative | 22 Aug 2018 | 22 Aug 2018 | 1 | campaign via LBB |
| Zenith Optimedia Australia Seen in credits | media | 22 Aug 2018 | 22 Aug 2018 | 1 | campaign via LBB |
| Rabbit Seen in credits | production | 22 Aug 2018 | 22 Aug 2018 | 1 | campaign via LBB |
| The Editors Seen in credits | post-production | 22 Aug 2018 | 22 Aug 2018 | 1 | campaign via LBB |
| Leo Australia Seen in credits | creative | 14 Sept 2017 | 14 Sept 2017 | 1 | Moving You via LBB |
| Scoundrel Seen in credits | production | 14 Sept 2017 | 14 Sept 2017 | 1 | Moving You via LBB |
| Blackbird Seen in credits | post-production | 14 Sept 2017 | 14 Sept 2017 | 1 | Moving You via LBB |
| The Butchery Seen in credits | post-production | 14 Sept 2017 | 14 Sept 2017 | 1 | Moving You via LBB |
Also credited People named once in HONDA campaign credits
Eva Barrett (General Manager Brand, Marketing and Digital, HONDA, B&T) · Terri Golder (Head of Marketing, HONDA, B&T) · Sylvia Chew (Marketing Comms Manager, HONDA, B&T) · Bronte Sassella (Marketing Campaign Specialist, HONDA, B&T) · Hayley Pepper (Marketing Coordinator, HONDA, B&T) · Glenn Gibbons (Creative Manager, HONDA, B&T) · Cade Heyde (CEO/Partners, SPECIAL, B&T) · Tom Martin (CCO/Partners, SPECIAL, B&T) · Julian Schreiber (CCO/Partners, SPECIAL, B&T) · Sasha Firth (Managing Director, Bec Stambanis, B&T) · Khia Croy (General Manager, Melbourne, Bec Stambanis, B&T) · Tash Johnson (National Head of Production, Bec Stambanis, B&T) · Sam Butcher (Strategy Director, Bec Stambanis, B&T) · Adam Shear (Head of Design, Sian Binder, B&T) · Sabine Schwarz (Head of Design, Sian Binder, B&T) · Kelly Larken (Team Lead, Sian Binder, B&T) · Marnie Dunn (Senior Business Director, Sian Binder, B&T) · Madeleine Williams (Business Manager, Sian Binder, B&T) · Sophie Simmons (Head of Film & Content, Sian Binder, B&T) · Di Williams (Stills Producer, Sian Binder, B&T) · Glen Mcleod (Stills Producer, Sian Binder, B&T) · Justin Kurzel (Director, Sian Binder, B&T) · Michael Ritchie (Managing Director / Co-Owner, Sian Binder, B&T) · Serena Paull (Senior Producer, Pip Smart, B&T) · Tyson Perkins (DOP, Pip Smart, B&T) · Alice Babidge (Production Designer/Costume, Pip Smart, B&T) · Elise Butt (Editor, ARC, B&T) · Tania Jeram (Executive Producer, Sian Binder, B&T) · Will Sealey (Integrated Producer, Sian Binder, B&T) · Stefan Duscio (DOP, Pip Smart, B&T) · Enzo Iacano (Production Designer, Pip Smart, B&T) · ARC Melbourne (Editorial, Mullinars, B&T) · Yoomin Lee (Colourist, Company3, B&T) · Haylee Poppi (Executive Producer, Timothy Bridge, B&T) · Harry Roth (Creative, Rebecca Stambanis, B&T) · Wendy Gillies (Executive Producer, Rebecca Stambanis, B&T) · Kiku Ohe (Director, Rebecca Stambanis, B&T) · Lucas Jenner (Partner / Executive Producer, Rebecca Stambanis, B&T) · Alex Hay (Partner / Managing Director / Executive Producer, Rebecca Stambanis, B&T) · Katrina Maw (Producer, Rebecca Stambanis, B&T) · Ryan Boucher (Editor, Rebecca Stambanis, B&T) · Belinda Cusworth (General Manager Customer Experience, Honda, Campaign Brief) · Ben Familton (Head of Brand & Communications, Honda, Campaign Brief) · Jason Williams (Chief Creative Officer, Leo Burnett Australia, Campaign Brief) · Chris Jovanov (Creative Director, Leo Burnett Australia, Campaign Brief) · Chloe Herbert-Smith (Art Director, Leo Burnett Australia, Campaign Brief) · Kevin Ma (Writer, Leo Burnett Australia, Campaign Brief) · Ilona Janashvili (Director of Integrated Strategy, Leo Burnett Australia, Campaign Brief) · Kate Silver (Managing Director, Leo Burnett Australia, Campaign Brief) · Isaac Bell (Director, Good Oil, B&T) · Nick Kelly (Producer, Good Oil, B&T) · Andrew McLean (Executive Producer, Good Oil, B&T) · Simon Thomas (Executive Producer, Good Oil, B&T) · Luka Turjak (Editor, Good Oil, B&T) · Sophie Haydon (Executive Producer, Jono Ma, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 30 Nov 2025 | 30 Nov 2025 | appointment | media | Zenith | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Ben Familton | Head of Brand & Communications | 27 June 2022 | 27 June 2022 |
| Eva Barrett | General Manager Brand, Marketing and Digital | 2 Apr 2026 | Now |
| Terri Golder | Head of Marketing | 2 Apr 2026 | Now |
| Sylvia Chew | Marketing Comms Manager | 2 Apr 2026 | Now |
| Bronte Sassella | Marketing Campaign Specialist | 2 Apr 2026 | Now |
| Hayley Pepper | Marketing Coordinator | 2 Apr 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
