16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › HONDA

HONDA

As at 16 Oct 2026, AccountMoves records 1 current agency for HONDA: Zenith (media, since 30 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 30 Nov 2025. Based on reported moves only, with sources.

Marketing lead: Eva Barrett (General Manager Brand, Marketing and Digital, since 2 Apr 2026) · Total appointments: 1

Roster: Zenith (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 30 Nov 2025 · Marketing lead since: 2 Apr 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Leo Australia Leo AustraliaSeen in credits only
creative, credited 14 Sept 2017 · 1 campaign
Latest: Moving You via LBB
Leo Burnett Melbourne Leo Burnett MelbourneSeen in credits only
creative, credited 22 Aug 2018 · 1 campaign
Latest: campaign via LBB
Leo Burnett Australia Leo Burnett AustraliaSeen in credits only
creative, credited 27 June 2022 · 1 campaign
Latest: Harvey via Campaign Brief
TRP TRPSeen in credits only
creative, credited 2 Nov 2023 to 8 Nov 2023 · 2 campaigns
Latest: campaign via B&T
Special SpecialSeen in credits only
creative, credited 2 Apr 2026 to 4 July 2026 · 7 campaigns
Latest: campaign via Mediaweek
SpecialSeen in credits · 6 mth
media
Wavemaker WavemakerSeen in credits only
media, credited 2 Nov 2023 to 8 Nov 2023 · 2 campaigns
Latest: campaign via B&T
Zenith ZenithConfirmed appointment
media, 30 Nov 2025 to now · 11 mth
Sources: Mumbrella
ZenithConfirmed · 11 mth
social
WiredCo. WiredCo.Seen in credits only
social, credited 2 Apr 2026 to 4 July 2026 · 7 campaigns
Latest: campaign via Mediaweek
WiredCo.Seen in credits · 6 mth
PR
BURSON GLOBAL BURSON GLOBALSeen in credits only
PR, credited 2 Apr 2026 to 4 July 2026 · 6 campaigns
Latest: campaign via Mediaweek
Burson BursonSeen in credits only
PR, credited 3 July 2026 · 1 campaign
Latest: You Don via B&T
BursonSeen in credits · 3 mth
design
IXYXI (@ixyxi.ixyxi) IXYXI (@ixyxi.ixyxi)Seen in credits only
design, credited 2 Apr 2026 · 2 campaigns
Latest: campaign via Mediaweek
IXYXI (@ixyxi.ixyxi)Seen in credits · 6 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaZenithCurrent30 Nov 2025Now0.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for HONDA since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on HONDA campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Seen in creditscreative2 Apr 20264 July 20267campaign via Mediaweek
Mullinars Seen in creditsproduction4 May 20264 July 20265The dream is back via Mediaweek
ARC Seen in creditspost-production3 July 20264 July 20263Young Macdonald Had No Farm via Campaign Brief
Zenith Seen in creditsmedia14 Sept 20174 July 20268Moving You via LBB
BURSON GLOBAL Seen in creditsPR2 Apr 20264 July 20266campaign via Mediaweek
WiredCo. Seen in creditssocial2 Apr 20264 July 20267campaign via Mediaweek
Jono Ma Executive Producer: Sophie Haydon Head of Production Seen in creditsaudio3 July 20263 July 20261You Don via B&T
Burson Seen in creditsPR3 July 20263 July 20261You Don via B&T
Company3 Seen in creditspost-production4 May 20264 May 20262The dream is back via Mediaweek
Sonar Seen in creditspost-production4 May 20264 May 20262The dream is back via Mediaweek
Fin Design & Effects Seen in creditspost-production2 Apr 20262 Apr 20262campaign via Mediaweek
IXYXI (@ixyxi.ixyxi) Seen in creditsdesign2 Apr 20262 Apr 20262campaign via Mediaweek
TRP Seen in creditscreative2 Nov 20238 Nov 20232campaign via B&T
Wavemaker Seen in creditsmedia2 Nov 20238 Nov 20232campaign via B&T
Leo Burnett Australia Seen in creditscreative27 June 202227 June 20221Harvey via Campaign Brief
Leo Burnett Melbourne Seen in creditscreative22 Aug 201822 Aug 20181campaign via LBB
Zenith Optimedia Australia Seen in creditsmedia22 Aug 201822 Aug 20181campaign via LBB
Rabbit Seen in creditsproduction22 Aug 201822 Aug 20181campaign via LBB
The Editors Seen in creditspost-production22 Aug 201822 Aug 20181campaign via LBB
Leo Australia Seen in creditscreative14 Sept 201714 Sept 20171Moving You via LBB
Scoundrel Seen in creditsproduction14 Sept 201714 Sept 20171Moving You via LBB
Blackbird Seen in creditspost-production14 Sept 201714 Sept 20171Moving You via LBB
The Butchery Seen in creditspost-production14 Sept 201714 Sept 20171Moving You via LBB

Also credited People named once in HONDA campaign credits

Eva Barrett (General Manager Brand, Marketing and Digital, HONDA, B&T) · Terri Golder (Head of Marketing, HONDA, B&T) · Sylvia Chew (Marketing Comms Manager, HONDA, B&T) · Bronte Sassella (Marketing Campaign Specialist, HONDA, B&T) · Hayley Pepper (Marketing Coordinator, HONDA, B&T) · Glenn Gibbons (Creative Manager, HONDA, B&T) · Cade Heyde (CEO/Partners, SPECIAL, B&T) · Tom Martin (CCO/Partners, SPECIAL, B&T) · Julian Schreiber (CCO/Partners, SPECIAL, B&T) · Sasha Firth (Managing Director, Bec Stambanis, B&T) · Khia Croy (General Manager, Melbourne, Bec Stambanis, B&T) · Tash Johnson (National Head of Production, Bec Stambanis, B&T) · Sam Butcher (Strategy Director, Bec Stambanis, B&T) · Adam Shear (Head of Design, Sian Binder, B&T) · Sabine Schwarz (Head of Design, Sian Binder, B&T) · Kelly Larken (Team Lead, Sian Binder, B&T) · Marnie Dunn (Senior Business Director, Sian Binder, B&T) · Madeleine Williams (Business Manager, Sian Binder, B&T) · Sophie Simmons (Head of Film & Content, Sian Binder, B&T) · Di Williams (Stills Producer, Sian Binder, B&T) · Glen Mcleod (Stills Producer, Sian Binder, B&T) · Justin Kurzel (Director, Sian Binder, B&T) · Michael Ritchie (Managing Director / Co-Owner, Sian Binder, B&T) · Serena Paull (Senior Producer, Pip Smart, B&T) · Tyson Perkins (DOP, Pip Smart, B&T) · Alice Babidge (Production Designer/Costume, Pip Smart, B&T) · Elise Butt (Editor, ARC, B&T) · Tania Jeram (Executive Producer, Sian Binder, B&T) · Will Sealey (Integrated Producer, Sian Binder, B&T) · Stefan Duscio (DOP, Pip Smart, B&T) · Enzo Iacano (Production Designer, Pip Smart, B&T) · ARC Melbourne (Editorial, Mullinars, B&T) · Yoomin Lee (Colourist, Company3, B&T) · Haylee Poppi (Executive Producer, Timothy Bridge, B&T) · Harry Roth (Creative, Rebecca Stambanis, B&T) · Wendy Gillies (Executive Producer, Rebecca Stambanis, B&T) · Kiku Ohe (Director, Rebecca Stambanis, B&T) · Lucas Jenner (Partner / Executive Producer, Rebecca Stambanis, B&T) · Alex Hay (Partner / Managing Director / Executive Producer, Rebecca Stambanis, B&T) · Katrina Maw (Producer, Rebecca Stambanis, B&T) · Ryan Boucher (Editor, Rebecca Stambanis, B&T) · Belinda Cusworth (General Manager Customer Experience, Honda, Campaign Brief) · Ben Familton (Head of Brand & Communications, Honda, Campaign Brief) · Jason Williams (Chief Creative Officer, Leo Burnett Australia, Campaign Brief) · Chris Jovanov (Creative Director, Leo Burnett Australia, Campaign Brief) · Chloe Herbert-Smith (Art Director, Leo Burnett Australia, Campaign Brief) · Kevin Ma (Writer, Leo Burnett Australia, Campaign Brief) · Ilona Janashvili (Director of Integrated Strategy, Leo Burnett Australia, Campaign Brief) · Kate Silver (Managing Director, Leo Burnett Australia, Campaign Brief) · Isaac Bell (Director, Good Oil, B&T) · Nick Kelly (Producer, Good Oil, B&T) · Andrew McLean (Executive Producer, Good Oil, B&T) · Simon Thomas (Executive Producer, Good Oil, B&T) · Luka Turjak (Editor, Good Oil, B&T) · Sophie Haydon (Executive Producer, Jono Ma, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 Nov 202530 Nov 2025appointmentmediaZenithconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Ben FamiltonHead of Brand & Communications27 June 202227 June 2022
Eva BarrettGeneral Manager Brand, Marketing and Digital2 Apr 2026Now
Terri GolderHead of Marketing2 Apr 2026Now
Sylvia ChewMarketing Comms Manager2 Apr 2026Now
Bronte SassellaMarketing Campaign Specialist2 Apr 2026Now
Hayley PepperMarketing Coordinator2 Apr 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.