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Brands › Afterpay

Afterpay

As at 16 Oct 2026, AccountMoves records 1 current agency for Afterpay: Kaimera (media, since 17 Apr 2024). Agency changes reported since 2016: 0. Last reported move: 17 Apr 2024. Based on reported moves only, with sources.

Marketing lead: Joel Moran (Head of Marketing, since 21 Aug 2023) · Total appointments: 2

Roster: Kaimera (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 17 Apr 2024 · Marketing lead since: 21 Aug 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
In-house In-houseSeen in credits only
creative, credited 16 June 2021 · 1 campaign
Latest: campaign via Mumbrella
AnalogFolk AnalogFolkSeen in credits only
creative, credited 10 Nov 2021 · 1 campaign
Latest: campaign via Mumbrella
BMF BMFSeen in credits only
creative, credited 21 Aug 2023 to 15 Jan 2024 · 3 campaigns
Latest: Afterpay Where You Wouldn via Campaign Brief
72andSunny Sydney 72andSunny SydneySeen in credits only
creative, credited 10 Feb 2025 · 1 campaign
Latest: Own It via LBB
Vacant on record
media
Initiative InitiativeConfirmed appointment
media, 14 July 2021 to 17 Apr 2024 · 2 yr 9 mth
Sources: Mumbrella
Kaimera KaimeraConfirmed appointment
media, 17 Apr 2024 to now · 2 yr 6 mth
Sources: Mediaweek
KaimeraConfirmed · 2 yr 6 mth
PR
Thrive PR & Communications Thrive PR & CommunicationsSeen in credits only
PR, credited 17 Nov 2025 · 1 campaign
Latest: campaign via Campaign Brief
Thrive PR & CommunicationsSeen in credits · 11 mth
design
Rumble RumbleSeen in credits only
design, credited 21 Aug 2023 · 1 campaign
Latest: Afterpay Where You Wouldn via Campaign Brief
Vacant on record
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaKaimeraCurrent17 Apr 2024Now2.50
mediaInitiative14 July 202117 Apr 20242.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Afterpay since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Afterpay campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Ten Hats Agency Seen in creditsproduction17 Nov 202517 Nov 20251campaign via Campaign Brief
Thrive PR & Communications Seen in creditsPR17 Nov 202517 Nov 20251campaign via Campaign Brief
72andSunny Sydney Seen in creditscreative10 Feb 202510 Feb 20251Own It via LBB
Rabbit Seen in creditsproduction10 Feb 202510 Feb 20251Own It via LBB
B2Y Seen in creditsproduction10 Feb 202510 Feb 20251Own It via LBB
BMF Seen in creditscreative21 Aug 202315 Jan 20243Afterpay Where You Wouldn via Campaign Brief
Chloe Dunn Seen in creditscreative14 Jan 202415 Jan 20242Afterpay Where You Wouldn via Campaign Brief
The Sweet Shop Seen in creditsproduction15 Jan 202415 Jan 20241campaign via B&T
Initiative Seen in creditsmedia21 Aug 202315 Jan 20243Afterpay Where You Wouldn via Campaign Brief
The Sweetshop Seen in creditsproduction14 Jan 202414 Jan 20241Afterpay Where You Wouldn via Campaign Brief
The Editors Seen in creditspost-production21 Aug 202321 Aug 20231Afterpay Where You Wouldn via Campaign Brief
Rumble Seen in creditsdesign21 Aug 202321 Aug 20231Afterpay Where You Wouldn via Campaign Brief
AnalogFolk Seen in creditscreative10 Nov 202110 Nov 20211campaign via Mumbrella
In-house Seen in creditscreative16 June 202116 June 20211campaign via Mumbrella

Also credited People named once in Afterpay campaign credits

Andrew Balint (Vice President Marketing ANZ, Afterpay, Campaign Brief) · Cathy Stapleton (Senior Brand Manager ANZ, Afterpay, Campaign Brief) · Briar Rose (ANZ Campaign Manager, Afterpay, Campaign Brief) · Alex Derwin (Chief Creative Officer, BMF, Campaign Brief) · Tara McKenty (Executive Creative Director, BMF, Campaign Brief) · Harry Stanford (Creative Director, BMF, Campaign Brief) · Adrian Ely (Creative Director, BMF, Campaign Brief) · Bob Broadfoot (Art Director, BMF, Campaign Brief) · Joe Mallet (Copywriter, BMF, Campaign Brief) · Lincoln Grice (Head of Art & Design, BMF, Campaign Brief) · Christina Aventi (Chief Strategy Officer, BMF, Campaign Brief) · Rebekah O’Grady (Senior Account Director, BMF, Campaign Brief) · Jenny Lee-Archer (Head of TV, BMF, Campaign Brief) · Trevor Clarence (Director, Chloe Dunn, Campaign Brief) · Greg Fyson (Managing Director, The Sweetshop, Campaign Brief) · Edward Pontifex (Managing Director, The Sweetshop, Campaign Brief) · Nicole Crozier (Producer, The Sweetshop, Campaign Brief) · Drew Thompson (Editor, ARC EDIT, Campaign Brief) · Alex Serafini (DOP, Rumble Studios, Campaign Brief) · Nick Molnar (Co-Founder, Afterpay, Campaign Brief) · Mikaela Wagner (Campaign Marketing Manager, Afterpay, Campaign Brief) · Isabelle Cassidy (Social Media Manager, Afterpay, Campaign Brief) · Annabel Shaw (Digital Content Producer, Afterpay, Campaign Brief) · Fabian Claveria (ANZ Campaign Manager, Afterpay, Campaign Brief) · Josie Fox (Associate Creative Directors, BMF, Campaign Brief) · Joe Mallett (Copywriter, BMF, Campaign Brief) · Suzanne Dutton (Planning Director, BMF, Campaign Brief) · Aisling Colley (General Manager, BMF, Campaign Brief) · Kristen Henry (Account Executive, BMF, Campaign Brief) · Honae MacNeill (Integrated Producer, BMF, Campaign Brief) · Karen Liddle (Production Director, BMF, Campaign Brief) · Iva Madderom (Design Director, BMF, Campaign Brief) · Clare Yardley (Creative Services Director, BMF, Campaign Brief) · Sam Long (Executive Producer, Good Oil, Campaign Brief) · Vedran Rupic (Director, Good Oil, Campaign Brief) · Chana Mclallen (Producer, Good Oil, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Sam Chiplin (DOP, Rumble, Campaign Brief) · Mat Baker (Photographer, Rumble, Campaign Brief) · Nico Engelbrecht (Head of Content Creative, Rumble, Campaign Brief) · Jeni Rohwer (Animator, Rumble, Campaign Brief) · Max Lu (Online editor, Rumble, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
17 Apr 202417 Apr 2024appointmentmediaKaimeraconfirmedvia Mediaweek
14 July 202114 July 2021appointmentmediaInitiativeconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Ben PadfieldConsumer Marketing Director11 Dec 20197 July 2025
Mikaela WagnerSenior Brand Manager ANZ11 Dec 201921 Aug 2023
Andrew BalintVice President Marketing ANZ21 Aug 2023Now
Joel MoranHead of Marketing21 Aug 2023Now
Cathy StapletonSenior Brand Manager ANZ14 Jan 20241 Oct 2025

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Moran said Kaimera stood out for a collaborative way of working. Joel Moran · the move · via Mediaweek, 17 Apr 2024 · paraphrased
AGENCY SAYS Behr said Kaimera was pleased to take on Afterpay. Nick Behr · the move · via Mediaweek, 17 Apr 2024 · paraphrased