Afterpay
As at 16 Oct 2026, AccountMoves records 1 current agency for Afterpay: Kaimera (media, since 17 Apr 2024). Agency changes reported since 2016: 0. Last reported move: 17 Apr 2024. Based on reported moves only, with sources.
Marketing lead: Joel Moran (Head of Marketing, since 21 Aug 2023) · Total appointments: 2
Roster: Kaimera (media) Small roster
Last review on record: 17 Apr 2024 · Marketing lead since: 21 Aug 2023 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 16 June 2021 · 1 campaign
Latest: campaign via MumbrellaAnalogFolk AnalogFolkSeen in credits only
creative, credited 10 Nov 2021 · 1 campaign
Latest: campaign via MumbrellaBMF BMFSeen in credits only
creative, credited 21 Aug 2023 to 15 Jan 2024 · 3 campaigns
Latest: Afterpay Where You Wouldn via Campaign Brief72andSunny Sydney 72andSunny SydneySeen in credits only
creative, credited 10 Feb 2025 · 1 campaign
Latest: Own It via LBB
PR, credited 17 Nov 2025 · 1 campaign
Latest: campaign via Campaign Brief
design, credited 21 Aug 2023 · 1 campaign
Latest: Afterpay Where You Wouldn via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | KaimeraCurrent | 17 Apr 2024 | Now | 2.5 | 0 |
| media | Initiative | 14 July 2021 | 17 Apr 2024 | 2.8 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Afterpay since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Afterpay campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Ten Hats Agency Seen in credits | production | 17 Nov 2025 | 17 Nov 2025 | 1 | campaign via Campaign Brief |
| Thrive PR & Communications Seen in credits | PR | 17 Nov 2025 | 17 Nov 2025 | 1 | campaign via Campaign Brief |
| 72andSunny Sydney Seen in credits | creative | 10 Feb 2025 | 10 Feb 2025 | 1 | Own It via LBB |
| Rabbit Seen in credits | production | 10 Feb 2025 | 10 Feb 2025 | 1 | Own It via LBB |
| B2Y Seen in credits | production | 10 Feb 2025 | 10 Feb 2025 | 1 | Own It via LBB |
| BMF Seen in credits | creative | 21 Aug 2023 | 15 Jan 2024 | 3 | Afterpay Where You Wouldn via Campaign Brief |
| Chloe Dunn Seen in credits | creative | 14 Jan 2024 | 15 Jan 2024 | 2 | Afterpay Where You Wouldn via Campaign Brief |
| The Sweet Shop Seen in credits | production | 15 Jan 2024 | 15 Jan 2024 | 1 | campaign via B&T |
| Initiative Seen in credits | media | 21 Aug 2023 | 15 Jan 2024 | 3 | Afterpay Where You Wouldn via Campaign Brief |
| The Sweetshop Seen in credits | production | 14 Jan 2024 | 14 Jan 2024 | 1 | Afterpay Where You Wouldn via Campaign Brief |
| The Editors Seen in credits | post-production | 21 Aug 2023 | 21 Aug 2023 | 1 | Afterpay Where You Wouldn via Campaign Brief |
| Rumble Seen in credits | design | 21 Aug 2023 | 21 Aug 2023 | 1 | Afterpay Where You Wouldn via Campaign Brief |
| AnalogFolk Seen in credits | creative | 10 Nov 2021 | 10 Nov 2021 | 1 | campaign via Mumbrella |
| In-house Seen in credits | creative | 16 June 2021 | 16 June 2021 | 1 | campaign via Mumbrella |
Also credited People named once in Afterpay campaign credits
Andrew Balint (Vice President Marketing ANZ, Afterpay, Campaign Brief) · Cathy Stapleton (Senior Brand Manager ANZ, Afterpay, Campaign Brief) · Briar Rose (ANZ Campaign Manager, Afterpay, Campaign Brief) · Alex Derwin (Chief Creative Officer, BMF, Campaign Brief) · Tara McKenty (Executive Creative Director, BMF, Campaign Brief) · Harry Stanford (Creative Director, BMF, Campaign Brief) · Adrian Ely (Creative Director, BMF, Campaign Brief) · Bob Broadfoot (Art Director, BMF, Campaign Brief) · Joe Mallet (Copywriter, BMF, Campaign Brief) · Lincoln Grice (Head of Art & Design, BMF, Campaign Brief) · Christina Aventi (Chief Strategy Officer, BMF, Campaign Brief) · Rebekah O’Grady (Senior Account Director, BMF, Campaign Brief) · Jenny Lee-Archer (Head of TV, BMF, Campaign Brief) · Trevor Clarence (Director, Chloe Dunn, Campaign Brief) · Greg Fyson (Managing Director, The Sweetshop, Campaign Brief) · Edward Pontifex (Managing Director, The Sweetshop, Campaign Brief) · Nicole Crozier (Producer, The Sweetshop, Campaign Brief) · Drew Thompson (Editor, ARC EDIT, Campaign Brief) · Alex Serafini (DOP, Rumble Studios, Campaign Brief) · Nick Molnar (Co-Founder, Afterpay, Campaign Brief) · Mikaela Wagner (Campaign Marketing Manager, Afterpay, Campaign Brief) · Isabelle Cassidy (Social Media Manager, Afterpay, Campaign Brief) · Annabel Shaw (Digital Content Producer, Afterpay, Campaign Brief) · Fabian Claveria (ANZ Campaign Manager, Afterpay, Campaign Brief) · Josie Fox (Associate Creative Directors, BMF, Campaign Brief) · Joe Mallett (Copywriter, BMF, Campaign Brief) · Suzanne Dutton (Planning Director, BMF, Campaign Brief) · Aisling Colley (General Manager, BMF, Campaign Brief) · Kristen Henry (Account Executive, BMF, Campaign Brief) · Honae MacNeill (Integrated Producer, BMF, Campaign Brief) · Karen Liddle (Production Director, BMF, Campaign Brief) · Iva Madderom (Design Director, BMF, Campaign Brief) · Clare Yardley (Creative Services Director, BMF, Campaign Brief) · Sam Long (Executive Producer, Good Oil, Campaign Brief) · Vedran Rupic (Director, Good Oil, Campaign Brief) · Chana Mclallen (Producer, Good Oil, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Sam Chiplin (DOP, Rumble, Campaign Brief) · Mat Baker (Photographer, Rumble, Campaign Brief) · Nico Engelbrecht (Head of Content Creative, Rumble, Campaign Brief) · Jeni Rohwer (Animator, Rumble, Campaign Brief) · Max Lu (Online editor, Rumble, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 17 Apr 2024 | 17 Apr 2024 | appointment | media | Kaimera | confirmed | via Mediaweek | |||
| 14 July 2021 | 14 July 2021 | appointment | media | Initiative | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Ben Padfield | Consumer Marketing Director | 11 Dec 2019 | 7 July 2025 |
| Mikaela Wagner | Senior Brand Manager ANZ | 11 Dec 2019 | 21 Aug 2023 |
| Andrew Balint | Vice President Marketing ANZ | 21 Aug 2023 | Now |
| Joel Moran | Head of Marketing | 21 Aug 2023 | Now |
| Cathy Stapleton | Senior Brand Manager ANZ | 14 Jan 2024 | 1 Oct 2025 |
