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Brands › Bega Group

Bega Group

As at 16 Oct 2026, AccountMoves records 1 current agency for Bega Group: The Royals (creative, since 12 June 2024). Agency changes reported since 2016: 0. Last reported move: 12 June 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: The Royals (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 June 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
AJF Partnership AJF PartnershipSeen in credits only
creative, credited 26 Sept 2023 to 11 Feb 2024 · 2 campaigns
Latest: campaign via Campaign BriefThinkerbell ThinkerbellSeen in credits only
creative, credited 18 Dec 2023 · 1 campaign
Latest: campaign via Campaign BriefThe Royals The RoyalsConfirmed appointment
creative, 12 June 2024 to now · 2 yr 4 mth
Sources: Mumbrella
The RoyalsConfirmed · 2 yr 4 mth
media
Starcom StarcomSeen in credits only
media, credited 26 Sept 2023 to 5 Nov 2024 · 6 campaigns
Latest: campaign via Campaign Brief
Vacant on record
design
Rumble Studios Rumble StudiosSeen in credits only
design, credited 11 Feb 2024 · 1 campaign
Latest: Yoplait Your Day via Campaign Brief
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe RoyalsCurrent12 June 2024Now2.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Bega Group since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Bega Group campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Starcom Seen in creditsmedia26 Sept 20235 Nov 20246campaign via Campaign Brief
AJF Partnership Seen in creditscreative26 Sept 202311 Feb 20242campaign via Campaign Brief
Collider Seen in creditsproduction26 Sept 202311 Feb 20242campaign via Campaign Brief
Rumble Studios Seen in creditsdesign11 Feb 202411 Feb 20241Yoplait Your Day via Campaign Brief
Thinkerbell Seen in creditscreative18 Dec 202318 Dec 20231campaign via Campaign Brief

Also credited People named once in Bega Group campaign credits

Spilt Milk (Photography and content, Bega Group, Campaign Brief) · Jack Naylor (Director, Collider, Campaign Brief) · Craig Wilson (Composer, Charmed I’m Sure, Campaign Brief) · Darryn Wallace (Executive General Manager, Bega Group, Campaign Brief) · Matt Gray (General Manager Marketing, Bega Group, Campaign Brief) · Mary Stafford (Marketing Manager, Bega Group, Campaign Brief) · Michael Corridore (Photographer, Arc Edit, Campaign Brief) · Dave Wood (Director, BEGA Group, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 June 202412 June 2024appointmentcreativeThe Royalsconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Matt GrayGeneral Manager Marketing26 Sept 202313 Apr 2026
Mary StaffordMarketing Manager26 Sept 202326 Sept 2023

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.