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Brands › Bupa

Bupa

As at 16 Oct 2026, AccountMoves records 2 current agencies for Bupa: Hardhat (unspecified, since 11 Apr 2018), 2045 (creative, since 21 Aug 2024). Agency changes reported since 2016: 0. Last reported move: 21 Aug 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: Hardhat (unspecified), 2045 (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 21 Aug 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Thinkerbell ThinkerbellConfirmed appointment
creative, 3 Dec 2020 to 21 Aug 2024 · 3 yr 9 mth
Sources: Mumbrella2045 2045Confirmed appointment
creative, 21 Aug 2024 to now · 2 yr 2 mth
Sources: Campaign Brief
2045Confirmed · 2 yr 2 mth
media
Atomic 212° Atomic 212°Seen in credits only
media, credited 16 June 2021 to 27 May 2026 · 13 campaigns
Latest: campaign via Campaign Brief
Atomic 212°Seen in credits · 5 yr 4 mth
unspecified
Hardhat HardhatConfirmed appointment
unspecified, 11 Apr 2018 to now · 8 yr 6 mth
Sources: Mumbrella
HardhatConfirmed · 8 yr 6 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative2045Current21 Aug 2024Now2.20
creativeThinkerbell3 Dec 202021 Aug 20243.70
unspecifiedHardhatCurrent11 Apr 2018Now8.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Bupa since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Bupa campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
2045 Seen in creditscreative1 Sept 202527 May 20264campaign via Campaign Brief
Atomic 212° Seen in creditsmedia16 June 202127 May 202613campaign via Campaign Brief
EXIT Seen in creditsproduction27 May 202627 May 20262Everything For Health via B&T
Squeak E. Clean Studios Seen in creditsaudio27 May 202627 May 20261Everything for Health via Campaign Brief
The Editors Seen in creditspost-production29 Aug 202427 May 20264campaign via B&T
Squeak E Clean Seen in creditsaudio27 May 202627 May 20261Everything For Health via B&T
Manimal Seen in creditspost-production1 Sept 20252 Sept 20252campaign via Campaign Brief
Production Alley Seen in creditsaudio1 Sept 20252 Sept 20252campaign via Campaign Brief
Thinkerbell Seen in creditscreative30 Aug 202229 Aug 20248campaign via Campaign Brief
Revolver Seen in creditsproduction29 Aug 202429 Aug 20242campaign via B&T
Rumble Seen in creditsaudio15 Apr 202429 Aug 20244Good Health Is Contagious via B&T
Puffin Seen in creditspost-production15 Apr 202415 Apr 20242Good Health Is Contagious via B&T
The Producers Seen in creditsproduction10 Oct 202310 Oct 20231Welcome to Healthcaring via Campaign Brief
Fin Design + Effects Seen in creditspost-production10 Oct 202310 Oct 20231Welcome to Healthcaring via Campaign Brief
FINCH Seen in creditsproduction30 Aug 202230 Aug 20222campaign via Campaign Brief
Arc Seen in creditspost-production30 Aug 202230 Aug 20221campaign via B&T
Sonar Seen in creditsaudio30 Aug 202230 Aug 20222campaign via Campaign Brief
Scoundrel Seen in creditsproduction20 Jan 202220 Jan 20221campaign via Campaign Brief
BangBang Seen in creditsaudio20 Jan 202220 Jan 20221campaign via Campaign Brief
Finch Seen in creditsproduction16 June 202116 June 20211campaign via Campaign Brief

Also credited People named once in Bupa campaign credits

Stefan Hunt (Director, Inclusively Made, Campaign Brief) · Paul Hermes (Photographer, EXIT, Campaign Brief) · Chris Martin (Director, Atomic 212, Campaign Brief) · Dani Pearce (Director, Atomic 212, Campaign Brief) · Derin Seale (Director, FINCH, Campaign Brief) · Corey Esse (Executive Producer, FINCH, Campaign Brief) · Claire Thompson (Producer, FINCH, Campaign Brief) · Luke Haigh (Editor, ARC EDIT, Campaign Brief) · Fergus Rotherham (Colourist, ARC EDIT, Campaign Brief) · Clint Peloso (Photographer, Bang Bang, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Aug 202421 Aug 2024appointmentcreative2045confirmedvia Campaign Brief
3 Dec 20203 Dec 2020appointmentcreativeThinkerbellconfirmedvia Mumbrella
11 Apr 201811 Apr 2018appointmentHardhatconfirmedvia Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.