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Brands › Deliveroo

Deliveroo

As at 16 Oct 2026, AccountMoves records 3 current agencies for Deliveroo: Initiative (media, since 19 Sept 2019), alt/shift/ (PR, since 11 Feb 2020), The Royals (creative, since 22 Mar 2022). Agency changes reported since 2016: 0. Last reported move: 22 Mar 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 5

Roster: Initiative (media), alt/shift/ (PR), The Royals (creative) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on record2.6median years · 2 ended relationships · 3 current

Last review on record: 22 Mar 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Hyland HylandConfirmed appointment
creative, 5 Dec 2019 to 22 Mar 2022 · 2 yr 4 mth
Sources: MumbrellaThe Royals The RoyalsConfirmed appointment
creative, 22 Mar 2022 to now · 4 yr 7 mth
Sources: B&T · Mumbrella · Campaign Brief · LBB
The RoyalsConfirmed · 4 yr 7 mth
media
Initiative InitiativeConfirmed appointment
media, 19 Sept 2019 to now · 7 yr 1 mth
Sources: Mumbrella
InitiativeConfirmed · 7 yr 1 mth
PR
Frank FrankConfirmed appointment
PR, 3 Apr 2017 to 11 Feb 2020 · 2 yr 10 mth
Sources: Mumbrellaalt/shift/ alt/shift/Confirmed appointment
PR, 11 Feb 2020 to now · 6 yr 8 mth
Sources: Mumbrella
alt/shift/Confirmed · 6 yr 8 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe RoyalsCurrent22 Mar 2022Now4.60
creativeHyland5 Dec 201922 Mar 20222.30
mediaInitiativeCurrent19 Sept 2019Now7.10
PRalt/shift/Current11 Feb 2020Now6.70
PRFrank3 Apr 201711 Feb 20202.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Deliveroo since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
22 Mar 202222 Mar 2022appointmentcreativeThe Royalsconfirmedvia B&Tvia Mumbrellavia Campaign Briefvia LBB
11 Feb 202011 Feb 2020appointmentPRalt/shift/confirmedvia Mumbrella
5 Dec 20195 Dec 2019appointmentcreativeHylandconfirmedvia Mumbrella
19 Sept 201919 Sept 2019appointmentmediaInitiativeconfirmedvia Mumbrella
3 Apr 20173 Apr 2017appointmentPRFrankconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Laura WilsonHead of Marketing22 Mar 20224 May 2022

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Beaumont said The Royals was thrilled to take on Deliveroo.
can't waitexcitedpassionatethrilled
Dan Beaumont · the move · via Campaign Brief, 23 Mar 2022 · paraphrased
WHY THEY WON Wilson said The Royals stood out for sharp strategic thinking, the strength of its creative ideas and the quality of its people.
strategic thinkingcreativitypeopleexcited
Laura Wilson · the move · via B&T, 22 Mar 2022 · paraphrased
WHY THEY WON Anderson pointed to strong chemistry with the client team and a clear grasp of the customer and category as the reasons for choosing Frank.
chemistryaudience understanding
Rachael Anderson · the move · via Mumbrella, 3 Apr 2017 · paraphrased