16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Hisense

Hisense

As at 16 Oct 2026, AccountMoves records 2 current agencies for Hisense: Bench Media (media, since 3 Feb 2026), TAG (CX, since 4 Feb 2026). Agency changes reported since 2016: 0. Last reported move: 4 Feb 2026. Based on reported moves only, with sources.

Marketing lead: Michelle Wee (General Manager Marketing ANZ, since 4 Feb 2026) · Total appointments: 3

Roster: Bench Media (media), TAG (CX) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 4 Feb 2026 · Marketing lead since: 4 Feb 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Carat CaratConfirmed appointment
media, 3 Dec 2019 to 3 Feb 2026 · 6 yr 2 mth
Sources: Mumbrella · Campaign BriefBench Media Bench MediaConfirmed appointment
media, 3 Feb 2026 to now · 8 mth
Sources: Campaign Brief · B&T
Bench MediaConfirmed · 8 mth
CX
TAG TAGConfirmed appointment
CX, 4 Feb 2026 to now · 8 mth
Sources: Campaign Brief
TAGConfirmed · 8 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
CXTAGCurrent4 Feb 2026Now0.70
mediaBench MediaCurrent3 Feb 2026Now0.70
mediaCarat3 Dec 20193 Feb 20266.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Hisense since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
4 Feb 20264 Feb 2026appointmentCXTAGconfirmedvia Campaign Brief
3 Feb 20263 Feb 2026appointmentmediaBench Mediaconfirmedvia Campaign Briefvia B&T
3 Dec 20193 Dec 2019appointmentmediaCaratconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Michelle WeeGeneral Manager Marketing ANZ4 Feb 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Vella said Bench Media was pleased to take on Hisense.
Nate Vella · the move · via B&T, 4 Feb 2026 · paraphrased
WHY THEY WON Wee pointed to a clear grasp of the customer and category, a record of commercial results and sharp strategic thinking as the reasons for choosing Bench Media.
audience understandingeffectivenessstrategic thinkingjourney
Michelle Wee · the move · via B&T, 4 Feb 2026 · paraphrased
AGENCY SAYS Pardillo said Carat was eager to take on Hisense.
can't waitworld-class
Joseph Pardillo · the move · via Campaign Brief, 4 Dec 2019 · paraphrased