TAG
TAG is a digital agency. AccountMoves records 7 account wins, 0 losses and 1 retention, and 8 current clients including Fonda, Fresho, Hisense, MYOB, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: digital
Leadership: Jonathan Hall (Business Director ANZ), Matt Kamen (Director), Adam Ibrahim (Creative Director), Josella Bray (Art Director), Claire Hoyles (Client Services Director), Zoe Goodhardt (Partner), Megan Rose (CEO and Founder), Karla Kempson (Project Director), Halan Susak (Art Director) · 11 people recorded in total
Career W-L7-0
Retained1
Net $m+0.0
Clients8
2026 rank2
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 | 2 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 57 |
| 2024 | 0 | 0 | 1 | 0.0 | 0.0 | 0.0 | 151 |
| Career | 7 | 0 | 1 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Fonda | unspecified | 9 Apr 2025 | 1.5 | |
| Fresho | digital | 30 Apr 2026 | 0.5 | |
| Hisense | CX | 4 Feb 2026 | 0.7 | |
| MYOB | other | 24 Oct 2024 | 2.0 | |
| Melbourne Holocaust Museum | social | 30 Mar 2026 | 0.5 | |
| Modibodi | digital | 13 Oct 2025 | 1.0 | |
| Skin Control | digital | 2 Mar 2026 | 0.6 | |
| Sotheby's Melbourne | social | 18 June 2026 | 0.3 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1 per quote (league)
WHY THEY WON Cruz credited TAG with the quality of its people, its data and technology capability and a clear grasp of the customer and category. Sunnie Cruz on Sotheby's Melbourne · the move · via Campaign Brief, 18 June 2026 · paraphrased
AGENCY SAYS Goodhardt said TAG was proud to take on Sotheby's Melbourne, and talked up the brand's standing. Zoe Goodhardt on Sotheby's Melbourne · the move · via Campaign Brief, 18 June 2026 · paraphrased
AGENCY SAYS Goodhardt said TAG was honoured to take on Melbourne Holocaust Museum. Zoe Goodhardt on Melbourne Holocaust Museum · the move · via B&T, 30 Mar 2026 · paraphrased
AGENCY SAYS Goodhardt said TAG was pleased to take on Modibodi. Zoe Goodhardt on Modibodi · the move · via Campaign Brief, 13 Oct 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 8 Aug 2025 | Sydney Water SEEN IN CREDITS | creative | Mediaweek | |
| 14 May 2024 | Unilever SEEN IN CREDITS | social | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 18 June 2026 | Sotheby's Melbourne | social | Won | ||
| 30 Apr 2026 | Fresho | digital | Won | ||
| 30 Mar 2026 | Melbourne Holocaust Museum | social | Won | ||
| 2 Mar 2026 | Skin Control | digital | Won | ||
| 4 Feb 2026 | Hisense | CX | Won | ||
| 13 Oct 2025 | Modibodi | digital | Won | ||
| 9 Apr 2025 | Fonda | Won | |||
| 24 Oct 2024 | MYOB | other | Retained |