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Brands › Hort Innovation

Hort Innovation

As at 16 Oct 2026, AccountMoves records 1 current agency for Hort Innovation: Thinkerbell (creative, since 22 May 2024). Agency changes reported since 2016: 0. Last reported move: 22 May 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Thinkerbell (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 22 May 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Special Australia Special AustraliaSeen in credits only
creative, credited 1 June 2020 · 1 campaign
Latest: campaign via LBBTBWA\Sydney TBWA\SydneyConfirmed appointment
creative, 19 Nov 2020 to 22 May 2024 · 3 yr 6 mth
Sources: MumbrellaThinkerbell ThinkerbellConfirmed appointment
creative, 22 May 2024 to now · 2 yr 5 mth
Sources: Campaign Brief
ThinkerbellConfirmed · 2 yr 5 mth
media
The Bravery The BraverySeen in credits only
media, credited 10 Nov 2017 · 1 campaign
Latest: campaign via B&TAtomic 212° Atomic 212°Seen in credits only
media, credited 1 June 2020 · 1 campaign
Latest: campaign via LBBThinkerbell ThinkerbellSeen in credits only
media, credited 18 May 2026 · 1 campaign
Latest: campaign via Campaign BriefNova NovaSeen in credits only
media, credited 7 Oct 2026 · 1 campaign
Latest: campaign via Campaign Brief
NovaSeen in credits · 0 mth
PR
Thinkerbell ThinkerbellSeen in credits only
PR, credited 18 May 2026 · 1 campaign
Latest: campaign via Campaign Brief
ThinkerbellSeen in credits · 5 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThinkerbellCurrent22 May 2024Now2.40
creativeTBWA\Sydney19 Nov 202022 May 20243.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Hort Innovation since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Hort Innovation campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Nova Seen in creditsmedia7 Oct 20267 Oct 20261campaign via Campaign Brief
Thinkerbell Seen in creditsproduction9 Sept 202610 Sept 20262snackgrets via Campaign Brief
Thinkerbell Seen in creditsmedia18 May 202618 May 20261campaign via Campaign Brief
Thinkerbell Seen in creditsPR18 May 202618 May 20261campaign via Campaign Brief
Special Australia Seen in creditscreative1 June 20201 June 20201campaign via LBB
Atomic 212° Seen in creditsmedia1 June 20201 June 20201campaign via LBB
Revolver Australia Seen in creditsproduction1 June 20201 June 20201campaign via LBB
Revolver Australia Seen in creditspost-production1 June 20201 June 20201campaign via LBB
Revolver Australia Seen in creditsaudio1 June 20201 June 20201campaign via LBB
The Bravery Seen in creditsmedia10 Nov 201710 Nov 20171campaign via B&T

Also credited People named once in Hort Innovation campaign credits

Justine Coates (GM Marketing & International Trade, Hort Innovation, Campaign Brief) · Matthew Dwyer (Group Marketing Managers, Hort Innovation, Campaign Brief) · Nicola Schwendler (Group Marketing Managers, Hort Innovation, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
22 May 202422 May 2024appointmentcreativeThinkerbellconfirmedvia Campaign Brief
19 Nov 202019 Nov 2020appointmentcreativeTBWA\Sydneyconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Justine CoatesGM Marketing & International Trade31 May 202031 May 2020
Matthew DwyerGroup Marketing Managers31 May 202031 May 2020
Nicola SchwendlerGroup Marketing Managers31 May 202031 May 2020

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Fifield credited Thinkerbell with sharp strategic thinking, a close cultural match and a collaborative way of working.
strategic thinkingcultural fitpartnershipcan't wait
Brett Fifield · the move · via Campaign Brief, 22 May 2024 · paraphrased
AGENCY SAYS Netolicky said Thinkerbell was excited to take on Hort Innovation.
excited
Phillippa Netolicky · the move · via Campaign Brief, 22 May 2024 · paraphrased