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Brands › King Living

King Living

As at 16 Oct 2026, AccountMoves records 1 current agency for King Living: UM (media, since 24 Jan 2025). Agency changes reported since 2016: 0. Last reported move: 24 Jan 2025. Based on reported moves only, with sources.

Marketing lead: Anna Howarth (Chief Marketing Officer, since 24 Jan 2025) · Total appointments: 1

Roster: UM (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 24 Jan 2025 · Marketing lead since: 24 Jan 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
UM UMReported appointment
media, 24 Jan 2025 to now · 1 yr 9 mth
Sources: B&T · Campaign Brief
UMReported · 1 yr 9 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaUMCurrent24 Jan 2025Now1.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for King Living since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
24 Jan 202524 Jan 2025appointmentmediaUMreportedvia B&Tvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Anna HowarthChief Marketing Officer24 Jan 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Howarth said UM stood out for sharp strategic thinking, a collaborative way of working and a record of commercial results. Anna Howarth · the move · via B&T, 24 Jan 2025 · paraphrased