King Living appoints UM for media
King Living appoints UM for media. Reported on 24 Jan 2025 (reported), sources: B&T, Campaign Brief.
Brand: King Living · Discipline: media · Type: appointment · Confidence: reported
Marketing lead at the time: Anna Howarth
Est. billingsn/a
Announced24 Jan 2025
Decided24 Jan 2025
The field
| Agency | Role | Stage |
|---|---|---|
| UM | Winner | Appointed |
Sources Links only
- B&T, 24 Jan 20250
- Campaign Brief, 27 Jan 20250
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On the record Paraphrased, with tags
WHY THEY WON Howarth said UM stood out for sharp strategic thinking, a collaborative way of working and a record of commercial results. Anna Howarth on King Living · the move · via B&T, 24 Jan 2025 · paraphrased