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Brands › Mable

Mable

As at 16 Oct 2026, AccountMoves records 1 current agency for Mable: EssenceMediacom (unspecified, since 12 Feb 2024). Agency changes reported since 2016: 0. Last reported move: 12 Feb 2024. Based on reported moves only, with sources.

Marketing lead: Guillaume Papillon (Head of Marketing and Communications, since 5 June 2023) · Total appointments: 1

Roster: EssenceMediacom (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 Feb 2024 · Marketing lead since: 5 June 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
Bastion BastionSeen in credits only
creative, credited 26 June 2025 · 1 campaign
Latest: Can Do Guides via Campaign Brief
BastionSeen in credits · 1 yr 4 mth
media
EssenceMediacom EssenceMediacomSeen in credits only
media, credited 26 June 2025 · 1 campaign
Latest: Can Do Guides via Campaign Brief
EssenceMediacomSeen in credits · 1 yr 4 mth
unspecified
EssenceMediacom EssenceMediacomConfirmed appointment
unspecified, 12 Feb 2024 to now · 2 yr 8 mth
Sources: Mediaweek · B&T
EssenceMediacomConfirmed · 2 yr 8 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
unspecifiedEssenceMediacomCurrent12 Feb 2024Now2.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Mable since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Mable campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bastion Seen in creditscreative26 June 202526 June 20251Can Do Guides via Campaign Brief
EssenceMediacom Seen in creditsmedia26 June 202526 June 20251Can Do Guides via Campaign Brief

Also credited People named once in Mable campaign credits

Matthew Cavalier (Chief Growth Officer, Mable, Campaign Brief) · Bec Borgo (Senior Brand Manager, Mable, Campaign Brief) · Sophie Bryden (Senior Brand Manager, Mable, Campaign Brief) · Roxane Riahi Dehkordi (Assistant Brand Manager, Mable, Campaign Brief) · Angela Bakiris (Marketing Specialist, Mable, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Feb 202412 Feb 2024retentionEssenceMediacomconfirmedvia Mediaweekvia B&T

Marketing leaders

PersonTitleFromTo
Guillaume PapillonHead of Marketing and Communications5 June 2023Now
Bec BorgoSenior Brand Manager5 June 20235 June 2023
Sophie BrydenSenior Brand Manager5 June 20235 June 2023
Roxane Riahi DehkordiAssistant Brand Manager5 June 20235 June 2023
Angela BakirisMarketing Specialist5 June 20235 June 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Papillon pointed to the quality of its people, a clear grasp of the customer and category and a record of commercial results as the reasons for choosing EssenceMediacom.
peopleaudience understandingeffectiveness
Guillaume Papillon · the move · via B&T, 12 Feb 2024 · paraphrased
AGENCY SAYS Berlocher said EssenceMediacom was delighted to take on Mable.
delightedmeaningfulpassionatepurpose
Pippa Berlocher · the move · via B&T, 12 Feb 2024 · paraphrased