Mable retains EssenceMediacom
Mable retains EssenceMediacom. Reported on 12 Feb 2024 (confirmed), sources: Mediaweek, B&T.
Brand: Mable · Discipline: · Type: retention · Confidence: confirmed
Marketing lead at the time: Guillaume Papillon
Est. billingsn/a
Announced12 Feb 2024
Decided12 Feb 2024
The field
| Agency | Role | Stage |
|---|---|---|
| EssenceMediacom | Winner | Appointed |
Sources Links only
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On the record Paraphrased, with tags
WHY THEY WON Papillon pointed to the quality of its people, a clear grasp of the customer and category and a record of commercial results as the reasons for choosing EssenceMediacom. Guillaume Papillon on Mable · the move · via B&T, 12 Feb 2024 · paraphrased
AGENCY SAYS Berlocher said EssenceMediacom was delighted to take on Mable. Pippa Berlocher on Mable · the move · via B&T, 12 Feb 2024 · paraphrased