16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Myer

Myer

As at 16 Oct 2026, AccountMoves records 2 current agencies for Myer: Jaywing (digital, since 27 Mar 2023), Howatson+Company (creative, since 27 Jan 2025). Agency changes reported since 2016: 0. Last reported move: 27 Jan 2025. Based on reported moves only, with sources.

Marketing lead: Clarabella Burley (Chief Marketing Officer, since 28 Jan 2025) · Total appointments: 3

Roster: Jaywing (digital), Howatson+Company (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 27 Jan 2025 · Marketing lead since: 28 Jan 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
VML Australia VML AustraliaSeen in credits only
creative, credited 19 Dec 2017 · 1 campaign
Latest: Santaland Express via LBB
Clemenger BBDO Melbourne Clemenger BBDO MelbourneSeen in credits only
creative, credited 20 Feb 2020 to 8 Nov 2021 · 4 campaigns
Latest: invisible via Mumbrella
Clemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 7 Oct 2020 · 1 campaign
Latest: campaign via LBB
Clemenger BBDO Clemenger BBDOSeen in credits only
creative, credited 7 Nov 2022 to 2 Nov 2023 · 2 campaigns
Latest: campaign via Campaign Brief
Howatson+Company Howatson+CompanyConfirmed appointment
creative, 27 Jan 2025 to now · 1 yr 9 mth
Sources: Campaign Brief · B&T
Howatson+CompanyConfirmed · 1 yr 9 mth
media
Ikon IkonSeen in credits only
media, credited 4 Nov 2020 · 1 campaign
Latest: Bigger than Christmas via Campaign Brief
AKQA AKQASeen in credits only
media, credited 8 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
EssenceMediacom EssenceMediacomSeen in credits only
media, credited 7 Nov 2022 to 3 Nov 2025 · 2 campaigns
Latest: campaign via Campaign Brief
Essence Mediacom a WPP media brand Essence Mediacom a WPP media brandSeen in credits only
media, credited 25 Feb 2026 to 26 Mar 2026 · 5 campaigns
Latest: campaign via Campaign Brief
Essence Mediacom a WPP media brandSeen in credits · 8 mth
digital
Clemenger Group Clemenger GroupConfirmed appointment
digital, 23 Feb 2017 to 27 Mar 2023 · 6 yr 1 mth
Sources: Mumbrella
Jaywing JaywingConfirmed appointment
digital, 27 Mar 2023 to now · 3 yr 7 mth
Sources: B&T · Mumbrella
JaywingConfirmed · 3 yr 7 mth
social
@Myer #MyerChristmas #MakeYourMerryMeaningful @Myer #MyerChristmas #MakeYourMerryMeaningfulSeen in credits only
social, credited 2 Nov 2023 · 1 campaign
Latest: Make Your Merry Meaningful via Campaign Brief
Vacant on record
design
Squeak E Clean Studios Squeak E Clean StudiosSeen in credits only
design, credited 2 Nov 2023 · 1 campaign
Latest: Make Your Merry Meaningful via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHowatson+CompanyCurrent27 Jan 2025Now1.70
digitalJaywingCurrent27 Mar 2023Now3.60
digitalClemenger Group23 Feb 201727 Mar 20236.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Myer since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Myer campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Howatson+Company Seen in creditscreative3 Nov 202526 Mar 20266campaign via Campaign Brief
Howatson+Company Seen in creditsproduction25 Feb 202626 Mar 20265campaign via Campaign Brief
Essence Mediacom a WPP media brand Seen in creditsmedia25 Feb 202626 Mar 20265campaign via Campaign Brief
EssenceMediacom Seen in creditsmedia7 Nov 20223 Nov 20252campaign via Campaign Brief
Clemenger BBDO Seen in creditscreative7 Nov 20222 Nov 20232campaign via Campaign Brief
Finch Seen in creditsproduction2 Nov 20232 Nov 20231Make Your Merry Meaningful via Campaign Brief
Squeak E Clean Studios Seen in creditsdesign2 Nov 20232 Nov 20231Make Your Merry Meaningful via Campaign Brief
@Myer #MyerChristmas #MakeYourMerryMeaningful Seen in creditssocial2 Nov 20232 Nov 20231Make Your Merry Meaningful via Campaign Brief
Clemenger BBDO Melbourne Seen in creditscreative20 Feb 20208 Nov 20214invisible via Mumbrella
AKQA Seen in creditsmedia8 Nov 20218 Nov 20211campaign via Campaign Brief
Talent casting Seen in creditsproduction8 Nov 20218 Nov 20211campaign via Campaign Brief
Sound Design & Mix Seen in creditsproduction8 Nov 20218 Nov 20211campaign via Campaign Brief
The Sweetshop Seen in creditsproduction4 Nov 20204 Nov 20201Bigger than Christmas via Campaign Brief
The Editors Seen in creditspost-production4 Nov 20204 Nov 20201Bigger than Christmas via Campaign Brief
Ikon Seen in creditsmedia4 Nov 20204 Nov 20201Bigger than Christmas via Campaign Brief
Clemenger BBDO Australia Seen in creditscreative7 Oct 20207 Oct 20201campaign via LBB
Playtime Seen in creditsproduction6 Oct 20207 Oct 20202Made for this via Campaign Brief
Playtime Seen in creditsaudio7 Oct 20207 Oct 20201campaign via LBB
Marketing Specialist Seen in creditspost-production6 Oct 20206 Oct 20201Made for this via Campaign Brief
c Seen in creditsaudio6 Oct 20206 Oct 20201Made for this via Campaign Brief
Squeak E. Clean Studios Seen in creditsaudio6 Oct 20206 Oct 20201Made for this via Campaign Brief
VML Australia Seen in creditscreative19 Dec 201719 Dec 20171Santaland Express via LBB
Sixty40 Seen in creditsproduction19 Dec 201719 Dec 20171Santaland Express via LBB
Heckler Seen in creditspost-production19 Dec 201719 Dec 20171Santaland Express via LBB
Sixty40 Seen in creditspost-production19 Dec 201719 Dec 20171Santaland Express via LBB

Also credited People named once in Myer campaign credits

Gracie Otto (Director, Clemenger BBDO Melbourne, Campaign Brief) · Simon Upton (Photographer, c, Campaign Brief) · Daisy Hicks CGA (Casting Director, Squeak E. Clean Studios, Campaign Brief) · Bernard Garry (Offline Editor, Electric Dreams, Campaign Brief) · Offline Editor (Leila Gaabi / The Editors, Talent casting, Campaign Brief) · Geoff Ikin (Chief Customer Officer, Myer, Campaign Brief) · Gemma Hunter (General Manager, Marketing, Myer, Campaign Brief) · Laura Entwistle (Senior Marketing Manager, Myer, Campaign Brief) · Jim Curtis (Chief Creative Officer, Clemenger BBDO, Campaign Brief) · Tristan Graham (Exec Creative Director, Clemenger BBDO, Campaign Brief) · Chris Wilson (Creative Director, Clemenger BBDO, Campaign Brief) · Roy Leibowitz (Creative Director, Clemenger BBDO, Campaign Brief) · Daniel Pizzato (Creative Director, Clemenger BBDO, Campaign Brief) · Jess Moses (Creative Lead, Clemenger BBDO, Campaign Brief) · Elsa Mahlstedt (Senior Art Director, Clemenger BBDO, Campaign Brief) · Zoe Perrin (Art Director, Clemenger BBDO, Campaign Brief) · Casey Henderson (Art Director, Clemenger BBDO, Campaign Brief) · Bec Spiller (Art Director, Clemenger BBDO, Campaign Brief) · Hazel Squire (Senior Copywriter, Clemenger BBDO, Campaign Brief) · Vanessa Bruzzaniti (Senior Copywriter, Clemenger BBDO, Campaign Brief) · Riana McKenzie (Copywriter, Clemenger BBDO, Campaign Brief) · Sade Ballestrin (Lead Designer, Clemenger BBDO, Campaign Brief) · David Anderson (Craft Designer, Clemenger BBDO, Campaign Brief) · Richie Rossi (Craft Designer, Clemenger BBDO, Campaign Brief) · Ant Yee (Designer, Clemenger BBDO, Campaign Brief) · Jacqueline Witts (Chief Strategy Officer, Clemenger BBDO, Campaign Brief) · Helena Duniec (Planner, Clemenger BBDO, Campaign Brief) · Julian Bell (Managing Director, Clemenger BBDO, Campaign Brief) · Charlotte Stevens (Group Business Director, Campaign Brief) · Carrie Hack (Senior Business Director, Campaign Brief) · Renee Yiannakis (Business Director, Campaign Brief) · Laura Keating (Business Director, Campaign Brief) · Gabriela Jao (Senior Business Manager, Campaign Brief) · Emily Gill (Business Manager, Campaign Brief) · Karolina Bozajkovska (Executive Producer, TV, Campaign Brief) · Georgia Scott (Digital Designer, Campaign Brief) · Rachael Brooks (Digital Designer, Campaign Brief) · Natalia Lukasiewicz (Lead Digital Producer, Campaign Brief) · Corey Esse (Managing Director / Executive Producer, Finch, Campaign Brief) · AnnaTara Clark-Sneddon (Producer, Finch, Campaign Brief) · Rumble Studios (Music Composer/Arranger, Finch, Campaign Brief) · Paul Le Couteur (Head of Sound, Squeak E Clean Studios, Campaign Brief) · Ceri Davies (Executive Producer, Squeak E Clean Studios, Campaign Brief) · Kirsty Wilson (Head of Brand, Marketing, Myer, Campaign Brief) · Tara Sheridan Johnston (Marketing Coordinator, Brand & Lam, Myer, Campaign Brief) · Hamish McGregor (Director, Plus Also Studios, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
27 Jan 202527 Jan 2025appointmentcreativeHowatson+Companyconfirmedvia Campaign Briefvia B&T
27 Mar 202327 Mar 2023appointmentdigitalJaywingconfirmedvia B&Tvia Mumbrella
23 Feb 201723 Feb 2017appointmentdigitalClemenger Groupconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Gemma HunterGeneral Manager, Marketing2 Nov 2023Now
Laura EntwistleSenior Marketing Manager2 Nov 20232 June 2024
Clarabella BurleyChief Marketing Officer28 Jan 2025Now
Kirsty WilsonHead of Brand, Marketing3 Nov 2025Now
Lina CabaiGeneral Manager, Marketing3 Nov 2025Now
Tara Sheridan JohnstonMarketing Coordinator, Brand & Lam3 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Burley pointed to a record of commercial results, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Howatson+Company. Clarabella Burley · the move · via B&T, 28 Jan 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on Myer, and talked up the brand's standing. Chris Howatson · the move · via B&T, 28 Jan 2025 · paraphrased
WHY THEY WON Achurch said Jaywing stood out for the quality of its people, its data and technology capability and a collaborative way of working. Aaron Achurch · the move · via B&T, 27 Mar 2023 · paraphrased