Myer appoints Howatson+Company for creative
Myer appoints Howatson+Company for creative. Reported on 27 Jan 2025 (confirmed), sources: Campaign Brief, B&T.
Brand: Myer · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Gemma Hunter
Est. billingsn/a
Announced27 Jan 2025
Decided27 Jan 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Howatson+Company | Winner | Appointed |
Sources Links only
- Campaign Brief, 27 Jan 20250
- B&T, 28 Jan 20250
We record facts only and link to the original report. See our editorial policy. Something wrong? Request a correction.
On the record Paraphrased, with tags
WHY THEY WON Burley pointed to a record of commercial results, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Howatson+Company. Clarabella Burley on Myer · the move · via B&T, 28 Jan 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on Myer, and talked up the brand's standing. Chris Howatson on Myer · the move · via B&T, 28 Jan 2025 · paraphrased