NRMA Insurance
As at 16 Oct 2026, AccountMoves records 1 current agency for NRMA Insurance: Accenture Song (creative, since 10 Mar 2024). Agency changes reported since 2016: 1. Last reported move: 10 Mar 2024. Based on reported moves only, with sources.
Marketing lead: George Exikanas (Executive Manager, Marketing Strategy, since 24 Nov 2024) · Total appointments: 1
Roster: Accenture Song (creative) Small roster
Last review on record: 10 Mar 2024 · Marketing lead since: 24 Nov 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 12 Aug 2019 to 24 Dec 2021 · 2 campaigns
Latest: campaign via LBBColenso BBDO Colenso BBDOSeen in credits only
creative, credited 2 Dec 2019 to 30 Nov 2020 · 3 campaigns
Latest: campaign via Campaign BriefCHE Proximity CHE ProximitySeen in credits only
creative, credited 26 Aug 2020 · 1 campaign
Latest: campaign via MumbrellaThe Monkeys The MonkeysSeen in credits only
creative, credited 8 Mar 2021 to 24 Dec 2021 · 4 campaigns
Latest: Every Home Is Worth Protecting via Campaign BriefBear Meets Eagle On Fire Bear Meets Eagle On FireSeen in credits only
creative, credited 22 Dec 2021 to 22 Mar 2022 · 3 campaigns
Latest: Safe always arrives via Campaign BriefThinkerbell ThinkerbellSeen in credits only
creative, credited 14 Dec 2023 · 1 campaign
Latest: campaign via Campaign BriefAccenture Song Accenture SongReported appointment
creative, 10 Mar 2024 to now · 2 yr 7 mth
Sources: Campaign Brief
media, credited 12 Aug 2019 to 30 Nov 2020 · 4 campaigns
Latest: campaign via Campaign BriefInitiative InitiativeSeen in credits only
media, credited 30 Nov 2021 to 25 Nov 2024 · 9 campaigns
Latest: campaign via B&T
PR, credited 12 Aug 2019 to 2 Dec 2019 · 3 campaigns
Latest: campaign via Campaign Brief
experiential, credited 14 Dec 2023 · 1 campaign
Latest: campaign via Campaign Brief
design, credited 12 Aug 2019 · 1 campaign
Latest: campaign via Campaign BriefParv Thind Parv ThindSeen in credits only
design, credited 30 Nov 2020 · 1 campaign
Latest: campaign via Campaign BriefRumble Studios Rumble StudiosSeen in credits only
design, credited 30 Nov 2021 · 1 campaign
Latest: campaign via B&TMassiveMusic MassiveMusicSeen in credits only
design, credited 24 Nov 2024 to 25 Nov 2024 · 2 campaigns
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Accenture SongCurrent | 10 Mar 2024 | Now | 2.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 10 Mar 2024 | creative: Bear Meets Eagle On Fire to Accenture Song | Campaign Brief |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on NRMA Insurance campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Accenture Song Seen in credits | creative | 24 Nov 2024 | 25 Nov 2024 | 2 | campaign via B&T |
| Finch Seen in credits | production | 24 Nov 2024 | 25 Nov 2024 | 2 | campaign via B&T |
| MassiveMusic Seen in credits | design | 24 Nov 2024 | 25 Nov 2024 | 2 | campaign via B&T |
| Initiative Seen in credits | media | 30 Nov 2021 | 25 Nov 2024 | 9 | campaign via B&T |
| MBCS Seen in credits | production | 24 Nov 2024 | 25 Nov 2024 | 2 | campaign via B&T |
| Cricket Australia Seen in credits | other | 14 Dec 2023 | 14 Dec 2023 | 1 | campaign via Campaign Brief |
| Thinkerbell Seen in credits | creative | 14 Dec 2023 | 14 Dec 2023 | 1 | campaign via Campaign Brief |
| Mediabrands Content Studio Seen in credits | experiential | 14 Dec 2023 | 14 Dec 2023 | 1 | campaign via Campaign Brief |
| Co.Lab Seen in credits | production | 14 Dec 2023 | 14 Dec 2023 | 1 | campaign via Campaign Brief |
| Bear Meets Eagle On Fire Seen in credits | creative | 22 Dec 2021 | 22 Mar 2022 | 3 | Safe always arrives via Campaign Brief |
| The Pool Collective Seen in credits | production | 22 Dec 2021 | 22 Mar 2022 | 3 | Safe always arrives via Campaign Brief |
| Cream Seen in credits | post-production | 22 Dec 2021 | 22 Mar 2022 | 3 | Safe always arrives via Campaign Brief |
| Droga5 ANZ Seen in credits | creative | 12 Aug 2019 | 24 Dec 2021 | 2 | campaign via LBB |
| Revolver Australia Seen in credits | production | 12 Aug 2019 | 24 Dec 2021 | 3 | campaign via LBB |
| Revolver Australia Seen in credits | post-production | 2 Dec 2019 | 24 Dec 2021 | 2 | campaign via LBB |
| Revolver Australia Seen in credits | audio | 2 Dec 2019 | 24 Dec 2021 | 2 | campaign via LBB |
| The Monkeys Seen in credits | creative | 8 Mar 2021 | 24 Dec 2021 | 4 | Every Home Is Worth Protecting via Campaign Brief |
| Revolver Seen in credits | production | 12 Aug 2019 | 24 Dec 2021 | 6 | campaign via Campaign Brief |
| Ottis Seen in credits | audio | 24 Dec 2021 | 24 Dec 2021 | 1 | New Wheels via Campaign Brief |
| Rumble Studios Seen in credits | design | 30 Nov 2021 | 30 Nov 2021 | 1 | campaign via B&T |
| FINCH Seen in credits | production | 12 July 2021 | 12 July 2021 | 1 | Help, Like No One Else via B&T |
| Sonar Seen in credits | audio | 12 July 2021 | 12 July 2021 | 1 | Help, Like No One Else via B&T |
| Blockworks Seen in credits | production | 28 Apr 2021 | 28 Apr 2021 | 1 | Climate Warriors via Campaign Brief |
| ARC Seen in credits | post-production | 8 Mar 2021 | 8 Mar 2021 | 1 | Every Home Is Worth Protecting via LBB |
| Colenso BBDO Seen in credits | creative | 2 Dec 2019 | 30 Nov 2020 | 3 | campaign via Campaign Brief |
| Mindshare Seen in credits | media | 12 Aug 2019 | 30 Nov 2020 | 4 | campaign via Campaign Brief |
| Parv Thind Seen in credits | design | 30 Nov 2020 | 30 Nov 2020 | 1 | campaign via Campaign Brief |
| CHE Proximity Seen in credits | creative | 26 Aug 2020 | 26 Aug 2020 | 1 | campaign via Mumbrella |
| Thinkerbell Seen in credits | PR | 12 Aug 2019 | 2 Dec 2019 | 3 | campaign via Campaign Brief |
| The Editors Seen in credits | post-production | 2 Dec 2019 | 2 Dec 2019 | 1 | campaign via Campaign Brief |
| ARC (Recruitment Seen in credits | post-production | 12 Aug 2019 | 12 Aug 2019 | 1 | campaign via LBB |
| Squeak E Clean Studios Seen in credits | design | 12 Aug 2019 | 12 Aug 2019 | 1 | campaign via Campaign Brief |
| The Kitchen – Toby Burrows Seen in credits | production | 12 Aug 2019 | 12 Aug 2019 | 1 | campaign via Campaign Brief |
Also credited People named once in NRMA Insurance campaign credits
Michelle Klein (Chief Customer & Marketing Officer, NRMA Insurance, Mediaweek) · Sally Kiernan (Executive Manager, Marketing, Brand & Communications, NRMA Insurance, Mediaweek) · George Exikanas (Executive Manager, Marketing Strategy, NRMA Insurance, Mediaweek) · Luke Farrell (Executive Manager, CXM Partnerships & Business Excellence, NRMA Insurance, Mediaweek) · Bec Alexander (Manager, Channel Marketing, NRMA Insurance, Mediaweek) · Mahsa Merat (Principal, Brand Communications, NRMA Insurance, Mediaweek) · Rae Metlitzky (Principal, Editorial, NRMA Insurance, Mediaweek) · Brittany Riordan (Specialist, Marketing Partnerships, NRMA Insurance, Mediaweek) · Brent Smart (Chief Marketing Officer, NRMA Insurance, Campaign Brief) · Elizabeth Stokes (Creative & Innovation Lead, NRMA Insurance, Campaign Brief) · Danielle Picker (Creative & Innovation Specialist, NRMA Insurance, Campaign Brief) · James Tolich (Stills Photographer, Thinkerbell, Campaign Brief) · Steve Rogers (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director / EP, Revolver, Campaign Brief) · Pip Smart (EP/Producer, Revolver, Campaign Brief) · Mandy Walker (DOP, Revolver, Campaign Brief) · Alexandre de Franceschi (Editor, The Editors, Campaign Brief) · Trish Cahill (Colourist, The Editors, Campaign Brief) · Luis Almau (Composer, Soundtree Music Limited, Campaign Brief) · Jay James (Soundtree producer, Soundtree Music Limited, Campaign Brief) · Cath Anderson (Producer, MindShare, Campaign Brief) · Loren Bradley (Executive Producer, MindShare, Campaign Brief) · Rob Galluzzo (Executive Producer, MindShare, Campaign Brief) · Juan Cabral (Director, MindShare, Campaign Brief) · Eric Gautier (DOP, MindShare, Campaign Brief) · David Zander (President / Executive Producer, MindShare, Campaign Brief) · Emma Wilcockson (Executive Producer, MindShare, Campaign Brief) · Emiliano Fardaus (Editor, MindShare, Campaign Brief) · Ricky Gausis (Colourist, MindShare, Campaign Brief) · Beth Tomblin (Producer, Parv Thind, Campaign Brief) · Wave Studios UK (Producer, Parv Thind, Campaign Brief) · Scott Nowell (Group Chief Creative Officer and Co-Founder, The Monkeys, B&T) · Barbara Humphries (Creative Directors, The Monkeys, B&T) · Benn Sutton (Creative Directors, The Monkeys, B&T) · Penny Brown (Head of Production/Senior Producer, Benn Sutton, B&T) · Tanith Williamson (Senior Integrated Producer, Benn Sutton, B&T) · Fabio Buresti (Chief Strategy Officer, Benn Sutton, B&T) · Joseph Harris (Planner, Benn Sutton, B&T) · Kezia Quinn (Business Director, Benn Sutton, B&T) · Sophie Finckh (Senior Content Manager, Benn Sutton, B&T) · Gary Freedman (Director, Revolver, B&T) · Caroline Kruck (Producer, B&T) · Simon Duggan (DoP, B&T) · Jack Hutchings (Editor, Arabella Lockhart, B&T) · Lucas Baynes (Editor, Arabella Lockhart, B&T) · Emily Newbould (Post Producer, B&T) · Billy Wychgel (Colourist, B&T) · Sophie Haydon (Sonar Music Executive Producer, Sonar Music, B&T) · Haylee Poppi (Sonar Music Producer, Sonar Music, B&T) · Derek Henderson (Photographer, Sonar Music, B&T) · David Deas (Photographer Assistant, Sonar Music, B&T) · Adam Watson (Producer, Sonar Music, B&T) · Caroline Hugall (Group Brand Strategy Director, Blockworks, Campaign Brief) · Zara Curtis (Director of Content & Customer Engagement, Blockworks, Campaign Brief) · Anna Jackson (Brand Strategy Lead, Blockworks, Campaign Brief) · Keira McIntosh (Integrated Content Producer, Blockworks, Campaign Brief) · Amanda Wallace (Head of Corporate Communications, Blockworks, Campaign Brief) · Paul Swann (Executive Creative Tinker, Blockworks, Campaign Brief) · Sesh Moodley (Head Creative Tinker, Blockworks, Campaign Brief) · Laura Popa (Lead Thinker, Blockworks, Campaign Brief) · Jim Ingram (Chief Creative Tinker, Blockworks, Campaign Brief) · Grant Anderson (National Head Production Tinker, Blockworks, Campaign Brief) · Ruth Hatch (Head Thinker, Blockworks, Campaign Brief) · Tara Ford (Chief creative officer, The Monkeys, B&T) · Barnaby Packham (Creative team, The Monkeys, B&T) · Danny Pattison (Creative team, The Monkeys, B&T) · Megan Lecky (Designers, The Monkeys, B&T) · Lauren Elliot (Designers, The Monkeys, B&T) · Dale Bigeni (Designers, The Monkeys, B&T) · Matt Tilbury (Print producer, The Monkeys, B&T) · Ashley Robertson (Senior business director, The Monkeys, B&T) · Daniel Kaufman (Director, Anonymous Content, B&T) · Lori Stonebraker (Executive Producer, Anonymous Content, B&T) · Corey Esse (Managing director & EP, FINCH, B&T) · Sarah Nichols (Producer, FINCH, B&T) · Vanessa Cerne (Prod designer, FINCH, B&T) · Dan Lee (Editor, Arc Edit, B&T) · Daniel Fry (Executive producer, Arc Edit, B&T) · Timothy Bridge (Sound designer, Sonar, B&T) · Antony Partos (Composer, Sonar, B&T) · Chris McMullen (Lead Tinker, Jessica Yorke, B&T) · Imagene Callinan (Lead Thinker, Jessica Yorke, B&T) · Dani Pearce (Director, Revolver, B&T) · Lachlan Milne (Director of Photography, Revolver, B&T) · Alex Cooke (Photography, Rumble Studios, B&T) · Simon Harsent (Photographer, Bear Meets Eagle On Fire, Campaign Brief) · Cameron Gray (Producer, Bear Meets Eagle On Fire, Campaign Brief) · Tom Dodd (Manager, Media & Communications Planning, NRMA Insurance, Campaign Brief) · Jake Ausburn (Creative Team, The Monkeys, Campaign Brief) · Alex Polglase (Creative Team, The Monkeys, Campaign Brief) · Brona Kilkelly (Senior Planner, The Monkeys, Campaign Brief) · Carolyn Starkey (Senior Producer, The Monkeys, Campaign Brief) · Leilani Croucher (Director, Revolver, Campaign Brief) · Alex Taussig (Producer, Revolver, Campaign Brief) · Scott Sterling (Editor & Grade, Revolver, Campaign Brief) · Ingvar Kenne (Photographer, The Pool Collective, Campaign Brief) · Katherine White (Specialist, Marketing Partnerships, NRMA Insurance, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 10 Mar 2024 | 10 Mar 2024 | win | creative | Bear Meets Eagle On Fire | Accenture Song | reported | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sally Kiernan | Executive Manager, Marketing, Brand & Communications | 2 Dec 2019 | Now |
| Brent Smart | Chief Marketing Officer | 2 Dec 2019 | 6 Sept 2023 |
| Mahsa Merat | Principal, Brand Communications | 12 July 2021 | Now |
| Caroline Hugall | Director, Group Brand Strategy | 12 July 2021 | 8 Nov 2021 |
| Anna Jackson | Manager, Brand Strategy | 12 July 2021 | 6 Sept 2023 |
| Katherine White | Specialist, Marketing Partnerships | 14 Dec 2023 | Now |
| Michelle Klein | Chief Customer &Marketing Officer | 10 Mar 2024 | Now |
| George Exikanas | Executive Manager, Marketing Strategy | 24 Nov 2024 | Now |
| Bec Alexander | Manager, Channel Marketing | 24 Nov 2024 | Now |
| Brittany Riordan | Specialist, Marketing Partnerships | 24 Nov 2024 | Now |
