PepsiCo
As at 16 Oct 2026, AccountMoves records 1 current agency for PepsiCo: Publicis (media, since 2 Sept 2026). Agency changes reported since 2016: 1. Last reported move: 2 Sept 2026. Based on reported moves only, with sources.
Marketing lead: Susan Press (PepsiCo ANZ Marketing Director Beverages, since 4 Feb 2024) · Total appointments: 1
Roster: Publicis (media) Small roster
Last review on record: 2 Sept 2026 · Marketing lead since: 4 Feb 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 28 Sept 2020 to 1 Oct 2020 · 2 campaigns
Latest: campaign via Campaign BriefMyriad Mgmt Myriad MgmtSeen in credits only
creative, credited 1 Oct 2020 · 1 campaign
Latest: campaign via Campaign BriefSpecial Australia Special AustraliaSeen in credits only
creative, credited 31 May 2023 to 25 Sept 2025 · 4 campaigns
Latest: Tastes Better via Campaign BriefSpecial SpecialSeen in credits only
creative, credited 4 Feb 2024 to 5 Feb 2024 · 2 campaigns
Latest: campaign via Campaign BriefVaynerMedia Australia VaynerMedia AustraliaSeen in credits only
creative, credited 9 Aug 2024 · 1 campaign
Latest: campaign via Mediaweek
media, credited 29 Nov 2019 to 4 Feb 2024 · 4 campaigns
Latest: Pepsi Max Taste Challenge via Campaign BriefSnapchat SnapchatSeen in credits only
media, credited 28 Sept 2020 · 1 campaign
Latest: campaign via Campaign BriefTikTok TikTokSeen in credits only
media, credited 1 Oct 2020 · 1 campaign
Latest: campaign via Campaign BriefTrio TrioSeen in credits only
media, credited 9 Aug 2022 · 1 campaign
Latest: campaign via B&TPHD PHDSeen in credits only
media, credited 20 June 2023 to 25 Sept 2025 · 3 campaigns
Latest: campaign via Campaign BriefTrio (PHD Australia) Trio (PHD Australia)Seen in credits only
media, credited 4 Feb 2024 to 5 Feb 2024 · 2 campaigns
Latest: campaign via Campaign BriefTrio (PHD) Media Trio (PHD) MediaSeen in credits only
media, credited 9 Aug 2024 · 1 campaign
Latest: campaign via MediaweekPublicis PublicisConfirmed appointment
media, 2 Sept 2026 to now · 1 mth
Sources: Mediaweek · B&T
social, credited 20 June 2023 · 1 campaign
Latest: campaign via Campaign Brief
PR, credited 9 Aug 2022 · 1 campaign
Latest: campaign via B&TMango MangoSeen in credits only
PR, credited 9 Aug 2024 · 1 campaign
Latest: campaign via Mediaweek
experiential, credited 29 Nov 2019 · 1 campaign
Latest: Pepsi Max Taste Challenge via Campaign BriefThe Live Agency The Live AgencySeen in credits only
experiential, credited 20 June 2023 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | PublicisCurrent | 2 Sept 2026 | Now | 0.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 2 Sept 2026 | media: NATION to Publicis | Mediaweek · B&T |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on PepsiCo campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special Australia Seen in credits | creative | 31 May 2023 | 25 Sept 2025 | 4 | Tastes Better via Campaign Brief |
| Mark Starmach Seen in credits | creative | 25 Sept 2025 | 25 Sept 2025 | 2 | The Recycling Rethink via Campaign Brief |
| Mosaic Music & Sound Seen in credits | audio | 25 Sept 2025 | 25 Sept 2025 | 2 | The Recycling Rethink via Campaign Brief |
| PHD Seen in credits | media | 20 June 2023 | 25 Sept 2025 | 3 | campaign via Campaign Brief |
| VaynerMedia Australia Seen in credits | creative | 9 Aug 2024 | 9 Aug 2024 | 1 | campaign via Mediaweek |
| Trio (PHD) Media Seen in credits | media | 9 Aug 2024 | 9 Aug 2024 | 1 | campaign via Mediaweek |
| Mango Seen in credits | PR | 9 Aug 2024 | 9 Aug 2024 | 1 | campaign via Mediaweek |
| Special Seen in credits | creative | 4 Feb 2024 | 5 Feb 2024 | 2 | campaign via Campaign Brief |
| Trio (PHD Australia) Seen in credits | media | 4 Feb 2024 | 5 Feb 2024 | 2 | campaign via Campaign Brief |
| The Pool Collective Seen in credits | production | 4 Feb 2024 | 4 Feb 2024 | 1 | campaign via Campaign Brief |
| PHD Australia Seen in credits | media | 29 Nov 2019 | 4 Feb 2024 | 4 | Pepsi Max Taste Challenge via Campaign Brief |
| Akcelo Seen in credits | social | 20 June 2023 | 20 June 2023 | 1 | campaign via Campaign Brief |
| The Live Agency Seen in credits | experiential | 20 June 2023 | 20 June 2023 | 1 | campaign via Campaign Brief |
| The Bravery Seen in credits | PR | 9 Aug 2022 | 9 Aug 2022 | 1 | campaign via B&T |
| Trio Seen in credits | media | 9 Aug 2022 | 9 Aug 2022 | 1 | campaign via B&T |
| Isobar Seen in credits | creative | 28 Sept 2020 | 1 Oct 2020 | 2 | campaign via Campaign Brief |
| TikTok Seen in credits | media | 1 Oct 2020 | 1 Oct 2020 | 1 | campaign via Campaign Brief |
| Myriad Mgmt Seen in credits | creative | 1 Oct 2020 | 1 Oct 2020 | 1 | campaign via Campaign Brief |
| Snapchat Seen in credits | media | 28 Sept 2020 | 28 Sept 2020 | 1 | campaign via Campaign Brief |
| BOLT Seen in credits | production | 29 Nov 2019 | 29 Nov 2019 | 1 | Pepsi Max Taste Challenge via Campaign Brief |
| Beau Silvester Seen in credits | design | 29 Nov 2019 | 29 Nov 2019 | 1 | Pepsi Max Taste Challenge via Campaign Brief |
| Anton Seen in credits | audio | 29 Nov 2019 | 29 Nov 2019 | 1 | Pepsi Max Taste Challenge via Campaign Brief |
| Conversion Live Seen in credits | experiential | 29 Nov 2019 | 29 Nov 2019 | 1 | Pepsi Max Taste Challenge via Campaign Brief |
Also credited People named once in PepsiCo campaign credits
Vandita Pandey (Chief Marketing Officer, Snacks & Beverages, PepsiCo, Campaign Brief) · Susan Press (Head of Marketing Beverages, PepsiCo, Campaign Brief) · Tiana Handel (Marketing Manager, PepsiCo, Campaign Brief) · Candy Wong (Brand Manager, PepsiCo, Campaign Brief) · Cade Heyde (Partners/CEO, Special, Campaign Brief) · Julian Schreiber (Partners/CCO, Special, Campaign Brief) · Tom Martin (Partners/CCO, Special, Campaign Brief) · Dave Hartmann (Partner/CSO, Special, Campaign Brief) · Richard Sweetman (Client Services Director, Special, Campaign Brief) · Simon Gibson (Creative Directors, Special, Campaign Brief) · Nils Eberhardt (Creative Directors, Special, Campaign Brief) · Michelle Braslin (Team Lead, Special, Campaign Brief) · Maddie Armstrong (Business Director, Special, Campaign Brief) · Nick Lilley (Head of Stills, Special, Campaign Brief) · Danielle Senecky (Integrated Producer, Special, Campaign Brief) · Emily Willis (Integrated Producer, Special, Campaign Brief) · Alex Bryant (PR Managing Director, Special, Campaign Brief) · Sarah Halpin (PR Account Director, Special, Campaign Brief) · Kate Wilkinson (Creative Strategist, Special, Campaign Brief) · Jen Jones (Group Business Director, Trio (PHD Australia), Campaign Brief) · Gilbert Lee (Planning Director, Trio (PHD Australia), Campaign Brief) · Mikeah Irving (Senior Investment Manager, Trio (PHD Australia), Campaign Brief) · Danny Eastwood (Photographer, The Pool Collective, Campaign Brief) · Tom Floyd (PepsiCo ANZ Marketing Manager CSDs, Pepsico, B&T) · Maya Birve (PepsiCo ANZ Senior Brand Manager CSDs, Pepsico, B&T) · Max McKeon (Group Creative Director, Special Australia, B&T) · Laurent Marcus (Creative Technologist, Mark Starmach, B&T) · Caity Cowper (Team Lead, Mark Starmach, B&T) · Stephanie Cheung (Senior Business Manager, Mark Starmach, B&T) · Heather Morrison (Strategy Director, Mark Starmach, B&T) · Tash Johnson (National Head of Production, Mark Starmach, B&T) · Will Sealey (Integrated Producer, Mark Starmach, B&T) · Kristie Dagg (Creative Services Manager, Ada Tuna, B&T) · Lucy Walker (Creative Services Manager, Ada Tuna, B&T) · Ollie Knocker (Editor, Special Made, B&T) · Grace Parsons (Planning Manager, PHD, B&T) · Tasnia Sheikh (Media Implementation Account Executive, PHD, B&T) · George Grigoriou (Media Implementation Account Manager, PHD, B&T) · Anna Wiebe (Media Implementation Account Executive, PHD, B&T) · Agne Staraite (Media Implementation Account Director, PHD, B&T) · Tabitha Fairbairn (Managing Director, Mango, Mediaweek) · Angela McCann (General Manager, Mango, Mediaweek) · Natalia Katsionis (Account Director, Mango, Mediaweek) · Renay Hung (Account Manager, Mango, Mediaweek) · TBWA Sydney (Creative, PepsiCo, Campaign Brief) · Leo Woodhead (Director, BOLT, Campaign Brief) · Lauren Reilly (Producer, BOLT, Campaign Brief) · Ian McCarroll (DOP, BOLT, Campaign Brief) · Lucas Baynes (Editorial, BOLT, Campaign Brief) · Arc Edit (Editorial, BOLT, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Sept 2026 | 2 Sept 2026 | appointment | media | NATION | Publicis | confirmed | via Mediaweekvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Vandita Pandey | Chief Marketing Officer, Snacks & Beverages | 20 June 2023 | 19 Feb 2024 |
| Susan Press | PepsiCo ANZ Marketing Director Beverages | 4 Feb 2024 | Now |
| Tiana Handel | Marketing Manager | 4 Feb 2024 | 17 Apr 2024 |
| Candy Wong | Brand Manager | 4 Feb 2024 | 17 Apr 2024 |
| Tom Floyd | PepsiCo ANZ Marketing Manager CSDs | 25 Sept 2025 | Now |
| Maya Birve | PepsiCo ANZ Senior Brand Manager CSDs | 25 Sept 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
