16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Sotheby's Melbourne

Sotheby's Melbourne

As at 16 Oct 2026, AccountMoves records 1 current agency for Sotheby's Melbourne: TAG (social, since 18 June 2026). Agency changes reported since 2016: 0. Last reported move: 18 June 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: TAG (social) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 June 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
social
TAG TAGConfirmed appointment
social, 18 June 2026 to now · 4 mth
Sources: Campaign Brief
TAGConfirmed · 4 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
socialTAGCurrent18 June 2026Now0.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Sotheby's Melbourne since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 June 202618 June 2026appointmentsocialTAGconfirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Cruz credited TAG with the quality of its people, its data and technology capability and a clear grasp of the customer and category. Sunnie Cruz · the move · via Campaign Brief, 18 June 2026 · paraphrased
AGENCY SAYS Goodhardt said TAG was proud to take on Sotheby's Melbourne, and talked up the brand's standing. Zoe Goodhardt · the move · via Campaign Brief, 18 June 2026 · paraphrased