Sotheby's Melbourne appoints TAG for social
Sotheby's Melbourne appoints TAG for social. Reported on 18 June 2026 (confirmed), sources: Campaign Brief.
Brand: Sotheby's Melbourne · Discipline: social · Type: appointment · Confidence: confirmed
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced18 June 2026
Decided18 June 2026
The field
| Agency | Role | Stage |
|---|---|---|
| TAG | Winner | Appointed |
Sources Links only
- Campaign Brief, 18 June 20260
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On the record Paraphrased, with tags
WHY THEY WON Cruz credited TAG with the quality of its people, its data and technology capability and a clear grasp of the customer and category. Sunnie Cruz on Sotheby's Melbourne · the move · via Campaign Brief, 18 June 2026 · paraphrased
AGENCY SAYS Goodhardt said TAG was proud to take on Sotheby's Melbourne, and talked up the brand's standing. Zoe Goodhardt on Sotheby's Melbourne · the move · via Campaign Brief, 18 June 2026 · paraphrased