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Moves › Superloop › creative 2026

Superloop moves creative account from Leo to BMF

Superloop moves creative account from Leo to BMF. Reported on 20 Aug 2026 (confirmed), sources: Campaign Brief, B&T.

Brand: Superloop · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Ben Colman

Est. billingsn/a
Announced20 Aug 2026
Decided20 Aug 2026

The field

AgencyRoleStage
LeoIncumbentLost
BMFWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Colman said BMF stood out for sharp strategic thinking, a record of commercial results and a clear grasp of the customer and category.
strategic thinkingeffectivenessaudience understandingexcited
Ben Colman on Superloop · the move · via B&T, 20 Aug 2026 · paraphrased
AGENCY SAYS McArdle said BMF was excited to take on Superloop, and flagged big plans for the next phase.
ambitiousexcitedjourney
Stephen McArdle on Superloop · the move · via B&T, 20 Aug 2026 · paraphrased