Vodafone
As at 16 Oct 2026, AccountMoves records 1 current agency for Vodafone: Carat (media, since 17 Sept 2019). Agency changes reported since 2016: 0. Last reported move: 17 Sept 2019. Based on reported moves only, with sources.
Marketing lead: Bec Darley (Group Chief Marketing Officer, TPG Telecom, since 6 Oct 2026) · Total appointments: 1
Roster: Carat (media) Small roster
Last review on record: 17 Sept 2019 · Marketing lead since: 6 Oct 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 31 July 2018 · 1 campaign
Latest: campaign via LBBHowatson+Company Howatson+CompanySeen in credits only
creative, credited 6 Oct 2026 · 1 campaign
Latest: very possibly true story via Campaign Brief
media, credited 31 July 2018 · 1 campaign
Latest: campaign via LBBCarat CaratConfirmed appointment
media, 17 Sept 2019 to now · 7 yr 1 mth
Sources: MumbrellaStarcom StarcomSeen in credits only
media, credited 30 Jan 2025 to 6 Oct 2026 · 3 campaigns
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | CaratCurrent | 17 Sept 2019 | Now | 7.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Vodafone since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Vodafone campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Howatson+Company Seen in credits | creative | 6 Oct 2026 | 6 Oct 2026 | 1 | very possibly true story via Campaign Brief |
| Jeremy Fuller Seen in credits | design | 6 Oct 2026 | 6 Oct 2026 | 1 | very possibly true story via Campaign Brief |
| Citizen Jane – Natalie Harvie Seen in credits | production | 6 Oct 2026 | 6 Oct 2026 | 1 | very possibly true story via Campaign Brief |
| Starcom Seen in credits | media | 30 Jan 2025 | 6 Oct 2026 | 3 | campaign via Campaign Brief |
| Scoundrel Seen in credits | production | 30 Jan 2025 | 31 Jan 2025 | 2 | campaign via Campaign Brief |
| ARC Seen in credits | post-production | 30 Jan 2025 | 31 Jan 2025 | 2 | campaign via Campaign Brief |
| FCB New Zealand Seen in credits | creative | 31 July 2018 | 31 July 2018 | 1 | campaign via LBB |
| Wavemaker UK Seen in credits | media | 31 July 2018 | 31 July 2018 | 1 | campaign via LBB |
| FINCH Seen in credits | production | 31 July 2018 | 31 July 2018 | 1 | campaign via LBB |
Also credited People named once in Vodafone campaign credits
Ariel Martin (Director, Scoundrel, Campaign Brief) · Bec Darley (Group Chief Marketing Officer, TPG Telecom, Vodafone, Campaign Brief) · Lisa Cronin (Head of Brand and Marketing, Vodafone, Campaign Brief) · Kate Size (Marketing Lead, Devices, Vodafone, Campaign Brief) · Saba Khan (Senior Brand and Marketing Manager, Vodafone, Campaign Brief) · Katherine Chen (Chief Client Officer, Howatson+Company, Campaign Brief) · Juliet Loneragan (Senior Account Director, Howatson+Company, Campaign Brief) · Katharina Vassar (Executive Strategy Director, Howatson+Company, Campaign Brief) · Richard Shaw (Chief Creative Officer, Howatson+Company, Campaign Brief) · Leti Bozzolini (Group Creative Director, Howatson+Company, Campaign Brief) · Justin Butler (Group Creative Director, Howatson+Company, Campaign Brief) · Holly Alexander (Chief Production Officer, Howatson+Company, Campaign Brief) · Ella Ainslie-Bellak (Producer, Howatson+Company, Campaign Brief) · King Yong (Head of Post Production, Howatson+Company, Campaign Brief) · Mark Broome (Senior Editor, Howatson+Company, Campaign Brief) · Shane Vancuylenberg (Head of Music and Sound, Howatson+Company, Campaign Brief) · Connor Pritchard (Director, Good Oil, Campaign Brief) · Catherine Warner (Producer, Good Oil, Campaign Brief) · Sam Long (Executive Producer, Good Oil, Campaign Brief) · Max Walter (DOP, Good Oil, Campaign Brief) · Chris O’Brien (Editor, Citizen Jane – Natalie Harvie, Campaign Brief) · Matt Fezz (Colourist, Citizen Jane – Natalie Harvie, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 17 Sept 2019 | 17 Sept 2019 | appointment | media | Carat | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Bec Darley | Group Chief Marketing Officer, TPG Telecom | 6 Oct 2026 | Now |
| Lisa Cronin | Head of Brand and Marketing | 6 Oct 2026 | Now |
| Kate Size | Marketing Lead, Devices | 6 Oct 2026 | Now |
| Saba Khan | Senior Brand and Marketing Manager | 6 Oct 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
