Big W moves creative account from M+C Saatchi to 72andSunny
Big W moves creative account from M+C Saatchi to 72andSunny. Reported on 9 Apr 2025 (confirmed), sources: Campaign Brief.
Brand: Big W · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Vanessa Rowed
Est. billingsn/a
Announced9 Apr 2025
Decided9 Apr 2025
The field
| Agency | Role | Stage |
|---|---|---|
| M+C Saatchi | Incumbent | Lost |
| 72andSunny | Winner | Appointed |
Sources Links only
- Campaign Brief, 9 Apr 20250
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On the record Paraphrased, with tags
WHY THEY WON Rowed pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing 72andSunny. Vanessa Rowed on Big W · the move · via Mediaweek, 9 Apr 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on Big W, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen on Big W · the move · via Mediaweek, 9 Apr 2025 · paraphrased