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Brands › Big W

Big W

As at 16 Oct 2026, AccountMoves records 1 current agency for Big W: 72andSunny (creative, since 9 Apr 2025). Agency changes reported since 2016: 1. Last reported move: 9 Apr 2025. Based on reported moves only, with sources.

Marketing lead: Claire West (Head of Marketing, since 7 Nov 2023) · Total appointments: 1

Roster: 72andSunny (creative) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 9 Apr 2025 · Marketing lead since: 7 Nov 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
M+C Saatchi M+C SaatchiSeen in credits only
creative, credited 4 Nov 2018 to 2 Nov 2020 · 3 campaigns
Latest: campaign via B&T
M&C Saatchi Sydney M&C Saatchi SydneySeen in credits only
creative, credited 2 Nov 2021 to 8 Nov 2023 · 5 campaigns
Latest: campaign via Campaign Brief
72andSunny 72andSunnyConfirmed appointment
creative, 9 Apr 2025 to now · 1 yr 6 mth
Sources: Campaign Brief
72andSunnyConfirmed · 1 yr 6 mth
media
Woolworths@DAN Woolworths@DANSeen in credits only
media, credited 4 Nov 2018 · 1 campaign
Latest: campaign via B&T
Carat CaratSeen in credits only
media, credited 1 Oct 2020 to 8 Nov 2023 · 6 campaigns
Latest: campaign via Campaign Brief
Vacant on record
PR
Magnum & Co Magnum & CoSeen in credits only
PR, credited 4 Nov 2018 · 1 campaign
Latest: campaign via B&T
Red Havas Red HavasSeen in credits only
PR, credited 1 Oct 2020 to 2 Nov 2022 · 4 campaigns
Latest: campaign via Campaign Brief
R​ ed Havas Media Agency R​ ed Havas Media AgencySeen in credits only
PR, credited 2 Nov 2020 · 1 campaign
Latest: campaign via Campaign Brief
Havas Red Havas RedSeen in credits only
PR, credited 7 Nov 2023 to 8 Nov 2023 · 2 campaigns
Latest: campaign via B&T
Vacant on record
design
Song Zu Song ZuSeen in credits only
design, credited 2 Nov 2020 · 1 campaign
Latest: campaign via Campaign Brief
MassiveMusic MassiveMusicSeen in credits only
design, credited 2 Nov 2022 · 1 campaign
Latest: campaign via Campaign Brief
Otis Studios Otis StudiosSeen in credits only
design, credited 10 Sept 2025 · 1 campaign
Latest: How Good via B&T
Otis StudiosSeen in credits · 1 yr 1 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative72andSunnyCurrent9 Apr 2025Now1.50

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
9 Apr 2025creative: M+C Saatchi to 72andSunnyCampaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Big W campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
72andSunny Sydney Seen in creditscreative10 Sept 202510 Sept 20251How Good via B&T
The Editors Seen in creditspost-production10 Sept 202510 Sept 20251How Good via B&T
Otis Studios Seen in creditsdesign10 Sept 202510 Sept 20251How Good via B&T
M&C Saatchi Sydney Seen in creditscreative2 Nov 20218 Nov 20235campaign via Campaign Brief
Havas Red Seen in creditsPR7 Nov 20238 Nov 20232campaign via B&T
Carat Seen in creditsmedia1 Oct 20208 Nov 20236campaign via Campaign Brief
Red Havas Seen in creditsPR1 Oct 20202 Nov 20224campaign via Campaign Brief
Res Seen in creditspost-production1 Nov 20222 Nov 20222campaign via B&T
MassiveMusic Seen in creditsdesign2 Nov 20222 Nov 20221campaign via Campaign Brief
M+C Saatchi Seen in creditscreative4 Nov 20182 Nov 20203campaign via B&T
Filmgraphics Seen in creditsproduction2 Nov 20202 Nov 20201campaign via Campaign Brief
Resolution Seen in creditspost-production2 Nov 20202 Nov 20201campaign via Campaign Brief
Song Zu Seen in creditsdesign2 Nov 20202 Nov 20201campaign via Campaign Brief
R​ ed Havas Media Agency Seen in creditsPR2 Nov 20202 Nov 20201campaign via Campaign Brief
Woolworths@DAN Seen in creditsmedia4 Nov 20184 Nov 20181campaign via B&T
Magnum & Co Seen in creditsPR4 Nov 20184 Nov 20181campaign via B&T

Also credited People named once in Big W campaign credits

Madeline Purdy (Director, Good Oil, B&T) · Sam Long (Executive Producer, Good Oil, B&T) · Ellie Craven (Producer, Good Oil, B&T) · Kristen Linders (General manager of marketing, BIG W, B&T) · Carly Bowra (Head of digital and category marketing, BIG W, B&T) · Melanie McPherson (Marketing manager, BIG W, B&T) · Rebecca Spurr (Head of design, production and store marketing, BIG W, B&T) · Fiona Harrop (Head of media buying, social media and PR, BIG W, B&T) · Michelle Bartolo (PR manager, BIG W, B&T) · Avish Gordhan (Executive Creative Director, M&C Saatchi, Campaign Brief) · Brendan Donnelly (Creative Director, M&C Saatchi, Campaign Brief) · Allie Steel (Senior Copywriter, M&C Saatchi, Campaign Brief) · Nicole Yeoman (Art Director, M&C Saatchi, Campaign Brief) · Ben Greenslade (Group Head, M&C Saatchi, Campaign Brief) · Lydia Caldwell (Senior Account Manager, M&C Saatchi, Campaign Brief) · Vanessa Millemaggi (Integrated Project Director, M&C Saatchi, Campaign Brief) · Sabrina Douglas (Senior Strategy Director, M&C Saatchi, Campaign Brief) · Emma Parsons (Social Strategy Director, M&C Saatchi, Campaign Brief) · John Pannocchia (Executive Producer, M&C Saatchi, Campaign Brief) · Jay McGuinness (UI & Motion Designer, M&C Saatchi, Campaign Brief) · Michael Szumowski (Country Manager, M&C Saatchi, Campaign Brief) · Tom Bradbeer (Copywriter, M&C Saatchi, Campaign Brief) · Laura Brown (Art Director, M&C Saatchi, Campaign Brief) · Simone Cherry (Design Director, M&C Saatchi, Campaign Brief) · Laura Jones (Senior Account Director, M&C Saatchi, Campaign Brief) · Britta Fehn-Jeffery (Account Manager, M&C Saatchi, Campaign Brief) · Sean O’Shea (Account Manager, M&C Saatchi, Campaign Brief) · Brianna Morton (Account Executive, M&C Saatchi, Campaign Brief) · Amy Grant (Strategist, M&C Saatchi, Campaign Brief) · Ros Payne (Senior TV Producer, M&C Saatchi, Campaign Brief) · Anna Fawcett (Producer, Filmgraphics, Campaign Brief) · Janet Evans (Senior Copywriter, M&C Saatchi Sydney, Campaign Brief) · Jason Leigh (Copywriter, M&C Saatchi Sydney, Campaign Brief) · Rob Gordon (Art Director, M&C Saatchi Sydney, Campaign Brief) · Rachael Fraser (Head of Strategy, M&C Saatchi Sydney, Campaign Brief) · Lillian Schroeder (Senior Broadcast Producer, M&C Saatchi Sydney, Campaign Brief) · Jo Movizio (Senior Account Director, M&C Saatchi Sydney, Campaign Brief) · Ingrid Williams (Account Executive, M&C Saatchi Sydney, Campaign Brief) · Vanessa Fernandez (Integrated Producer, M&C Saatchi Sydney, Campaign Brief) · Stuart Bowen (Director, Good Oil, Campaign Brief) · Catherine Warner (Producer, Good Oil, Campaign Brief) · Nicole Conway (Senior Copywriter, M&C Saatchi Sydney, B&T) · Tim Batterham (Senior Art Director, M&C Saatchi Sydney, B&T) · Vanessa Graham (Group Strategy Director, M&C Saatchi Sydney, B&T) · Francisco Phillips (Social Media Manager, M&C Saatchi Sydney, B&T) · Lill Schroeder (Senior Broadcast Producer, M&C Saatchi Sydney, B&T) · Dorian Lagarrigue (Senior Account Manager, M&C Saatchi Sydney, B&T) · Henry Welch (Executive Integrated Producer, M&C Saatchi Sydney, B&T) · Alex Ardino (Senior Motion Designer, M&C Saatchi Sydney, B&T) · Hamish Roxburgh (Producer, Good Oil, B&T) · Fiona McGee (Director, Good Oil, Campaign Brief) · Claire West (Head of Marketing, BIG W, B&T) · Stephanie Denman (Senior Marketing Manager, BIG W, B&T) · Claudine Laycock (Marketing Manager, BIG W, B&T) · Aimee Carroll (Assistant Marketing Manager, BIG W, B&T) · Sarah Pont (Strategy Director, M&C Saatchi Sydney, B&T) · Loren August (Head of Broadcast, M&C Saatchi Sydney, B&T) · Greg Hyslop (Lead Print Producer, M&C Saatchi Sydney, B&T) · Adelaide Hinton (Senior Account Director, M&C Saatchi Sydney, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
9 Apr 20259 Apr 2025appointmentcreativeM+C Saatchi72andSunnyconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Kristen LindersGeneral Manager of Marketing4 Nov 20184 Nov 2018
Carly BowraHead of Digital and Category Marketing4 Nov 20184 Nov 2018
Melanie McPhersonMarketing Manager4 Nov 20184 Nov 2018
Rebecca SpurrHead of Design, Production and Store Marketing4 Nov 20184 Nov 2018
Vanessa RowedMarketing Director7 Nov 202319 May 2026
Claire WestHead of Marketing7 Nov 2023Now
Stephanie DenmanSenior Marketing Manager7 Nov 2023Now
Claudine LaycockMarketing Manager7 Nov 2023Now
Aimee CarrollAssistant Marketing Manager7 Nov 202322 June 2026

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Rowed pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing 72andSunny. Vanessa Rowed · the move · via Mediaweek, 9 Apr 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on Big W, and talked up the brand's standing and flagged big plans for the next phase. Ross Berthinussen · the move · via Mediaweek, 9 Apr 2025 · paraphrased