Volvo moves media account from Mindshare to Initiative
Volvo moves media account from Mindshare to Initiative. Reported on 6 Jan 2025 (confirmed), sources: Mediaweek.
Brand: Volvo · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced6 Jan 2025
Decided6 Jan 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Mindshare | Incumbent | Lost |
| Initiative | Winner | Appointed |
Sources Links only
- Mediaweek, 6 Jan 20250
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On the record Paraphrased, with tags
WHY THEY WON Woolley pointed to sharp strategic thinking, a close cultural match and value for money as the reasons for choosing Initiative. Darren Woolley on Volvo · the move · via Mediaweek, 6 Jan 2025 · paraphrased