Berlei appoints The Monkeys for creative
Berlei appoints The Monkeys for creative. Reported on 15 June 2017 (confirmed), sources: LBB, Mumbrella.
Brand: Berlei · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Zoe Hayes
Est. billingsn/a
Announced15 June 2017
Decided15 June 2017
The field
| Agency | Role | Stage |
|---|---|---|
| The Monkeys | Winner | Appointed |
Sources Links only
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On the record Paraphrased, with tags
WHY THEY WON Hayes welcomed the appointment of The Monkeys without spelling out a specific reason. Zoe Hayes on Berlei · the move · via LBB, 15 June 2017 · paraphrased
AGENCY SAYS Green said The Monkeys was pleased to take on Berlei, and talked up the brand's standing. Mark Green on Berlei · the move · via LBB, 15 June 2017 · paraphrased
