Pernod Ricard appoints Blue449 for media
Pernod Ricard appoints Blue449 for media. Reported on 27 July 2017 (confirmed), sources: B&T.
Brand: Pernod Ricard · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Anne Martin
Est. billingsn/a
Announced27 July 2017
Decided27 July 2017
The field
| Agency | Role | Stage |
|---|---|---|
| Blue449 | Winner | Appointed |
| Atomic 212° | Contender | shortlist |
Sources Links only
- B&T, 27 July 20170
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On the record Paraphrased, with tags
WHY THEY WON Martin credited Blue449 with sharp strategic thinking, the strength of its creative ideas and its data and technology capability. Anne Martin on Pernod Ricard · the move · via B&T, 27 July 2017 · paraphrased
AGENCY SAYS Turl said Blue449 was delighted to take on Pernod Ricard. Matthew Turl on Pernod Ricard · the move · via B&T, 27 July 2017 · paraphrased
