Pernod Ricard
As at 16 Oct 2026, AccountMoves records 2 current agencies for Pernod Ricard: Emotive (creative, since 15 Oct 2020), Initiative (media, since 22 Mar 2023). Agency changes reported since 2016: 0. Last reported move: 22 Mar 2023. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 4
Roster: Emotive (creative), Initiative (media) Small roster
Last review on record: 22 Mar 2023 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
media, 27 July 2017 to 22 Mar 2023 · 5 yr 8 mth
Sources: B&TInitiative InitiativeConfirmed appointment
media, 22 Mar 2023 to now · 3 yr 7 mth
Sources: B&T · Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | EmotiveCurrent | 15 Oct 2020 | Now | 6.0 | 0 |
| creative | Cummins&Partners | 15 Nov 2018 | 15 Oct 2020 | 1.9 | 0 |
| media | InitiativeCurrent | 22 Mar 2023 | Now | 3.6 | 0 |
| media | Blue449 | 27 July 2017 | 22 Mar 2023 | 5.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Pernod Ricard since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Pernod Ricard campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Emotive Seen in credits | creative | 1 Dec 2022 | 1 Dec 2022 | 2 | campaign via Campaign Brief |
| The Pool Collective Seen in credits | production | 1 Dec 2022 | 1 Dec 2022 | 2 | campaign via Campaign Brief |
| Limehouse Seen in credits | production | 1 Dec 2022 | 1 Dec 2022 | 2 | campaign via Campaign Brief |
Also credited People named once in Pernod Ricard campaign credits
Celest Kenny (Head of Fine Wine, Pernod Ricard, B&T) · Annabel Parker (Brand Manager, Pernod Ricard, B&T) · James Pash (Creative Director, Emotive, B&T) · Daniel Mortensen (Head of Design, Emotive, B&T) · Alex King (Designer, Emotive, B&T) · Anna-Claire Clendon (Strategy Director, Emotive, B&T) · Annabel Jewers (Senior Integrated Producer, Emotive, B&T) · Monika Vidovic (Business Director, Emotive, B&T) · Sara Haddock (Account Manager, Emotive, B&T) · Danny Eastwood (Photographer, Emotive, B&T) · Gerard Petherbridge (Strategy Director, B&T) · Daisy Conroy-Botica (Social, Talent & Partnerships Director, B&T) · Lucy Karsai (Art Director, B&T) · Alister Hill (Copywriter, B&T) · Liam Walker (Business Director, B&T) · Elisa Donato (Senior Account Manager, B&T) · Hayley Ritz-Pelling (Head of Production, B&T) · Sam Gadsden (Editor, B&T) · Rebecca Love-Williams (Post Producer, B&T) · Eunice Nie (Designer, B&T) · Tim Seller (Director, B&T) · Jose Alkon (DOP, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 22 Mar 2023 | 22 Mar 2023 | retention | media | Initiative | confirmed | via B&Tvia Campaign Brief | |||
| 15 Oct 2020 | 15 Oct 2020 | appointment | creative | Emotive | confirmed | via B&T | |||
| 15 Nov 2018 | 15 Nov 2018 | appointment | creative | Cummins&Partners | confirmed | via Mumbrella | |||
| 27 July 2017 | 27 July 2017 | appointment | media | Blue449 | Atomic 212° | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Anne Martin | Marketing Director | 27 July 2017 | 27 July 2017 |
| Annabel Parker | Brand Manager | 1 Dec 2022 | 1 Dec 2022 |
| Eric Thomson | CMO | 22 Mar 2023 | 23 Mar 2023 |