Fantastic Furniture appoints Initiative for media
Fantastic Furniture appoints Initiative for media. Reported on 4 Sept 2023 (confirmed), sources: B&T, Mumbrella, Campaign Brief, Mediaweek.
Brand: Fantastic Furniture · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Will Dance
Est. billingsn/a
Announced4 Sept 2023
Decided4 Sept 2023
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Winner | Appointed |
Sources Links only
- B&T, 4 Sept 20230
- Mumbrella, 4 Sept 20230
- Campaign Brief, 5 Sept 20230
- Mediaweek, 5 Sept 20230
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On the record Paraphrased, with tags
WHY THEY WON Lai credited Initiative with sharp strategic thinking, a record of commercial results and the quality of its people. Laurie Lai on Fantastic Furniture · the move · via B&T, 4 Sept 2023 · paraphrased