Laurie Lai
Laurie Lai is recorded as Chief Marketing Officer at Fantastic Furniture (last seen 5 Sept 2023). AccountMoves logs 1 paraphrased quote and 3 campaign credits for Laurie Lai, each linked to its source.
Latest recorded: Chief Marketing Officer, Fantastic Furniture (seen 5 Sept 2023, source)
Roles recorded: 1 · Appointments reported during their roles: 1 · Quotes logged: 1 · Campaign credits: 3
WHY THEY WON Lai credited Initiative with sharp strategic thinking, a record of commercial results and the quality of its people. Laurie Lai on Fantastic Furniture · the move · via B&T, 4 Sept 2023 · paraphrased
Appointments reported during their roles Agencies appointed by brands while Laurie Lai held a role there · brand-level records, not a record of who decided
| Agency | Discipline | Brand | Date | Outcome | Source |
|---|---|---|---|---|---|
| Initiative | media | Fantastic Furniture | 4 Sept 2023 | Appointed | B&T · Mumbrella · Campaign Brief · Mediaweek |
Career Sortable
| First seen | Status | Title | Organisation | Years |
|---|---|---|---|---|
| 5 Sept 2022 | Last seen 5 Sept 2023 | Chief Marketing Officer | Fantastic Furniture | 1.0 |
Connections 1 · named together in one source · All
| With | How | Occasions | Years | Evidence |
|---|---|---|---|---|
| Tom Phillips, Connecting Plots | Same credit | 1 | 2022 | Campaign Brief 5 Sept 2022 credit #3467 |
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 5 Sept 2022 | Fantastic Furniture | Aussie Made | GM of Marketing | Fantastic Furniture | Campaign Brief |
| 8 Sept 2022 | Fantastic Furniture | CMO | Fantastic Furniture | B&T | |
| 8 Sept 2022 | Fantastic Furniture | Farmer Wants A Wife | CMO | Fantastic Furniture | Campaign Brief |
Every quote Short paraphrases with a link to the source
| Date | Brand | Paraphrase and tags | Source |
|---|---|---|---|
| 4 Sept 2023 | Fantastic Furniture | Lai credited Initiative with sharp strategic thinking, a record of commercial results and the quality of its people. | B&T |