HERO
HERO is a creative agency. AccountMoves records 6 account wins, 0 losses and 0 retentions, and 6 current clients including Calbee Australia, Centrum, Circles.Life, Commonwealth Superannuation Corporation, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Patrick Baron (Chief Creative Officer), Roshni Hegerman (Managing Director), Tim Evans (Managing Director), Simon McCrudden (Chief Strategy Officer), Charlie McDevitt (Group Business Director), Lucy Bell (Business Director), Roz Ruwhui (Lead Broadcast Producer), Andrew Woodhead (National Creative Director), Shane Geffen (Executive Creative Director), Pat Langton (Creative Director), Tallon Mason-Kane (Head of Strategy), Lauren Phillips (Account Director) · 35 people recorded in total
Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 113 |
| 2023 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 64 |
| 2022 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 18 |
| 2021 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 11 |
| Career | 6 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Calbee Australia | creative | 22 June 2022 | 4.3 | |
| Centrum | creative | 19 Aug 2021 | 5.2 | |
| Circles.Life | creative | 5 May 2022 | 4.4 | |
| Commonwealth Superannuation Corporation | creative | 31 Aug 2025 | 1.1 | |
| Maybelline New York | digital | 31 Mar 2021 | 5.5 | |
| Simply Energy | creative | 22 May 2023 | 3.4 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2.3 per quote (league)
AGENCY SAYS Hayes said HERO was excited to take on Commonwealth Superannuation Corporation. Richard Hayes on Commonwealth Superannuation Corporation · the move · via Campaign Brief, 31 Aug 2025 · paraphrased
WHY THEY WON Wong pointed to a clear grasp of the customer and category, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing HERO. Matthew Wong on Commonwealth Superannuation Corporation · the move · via Campaign Brief, 31 Aug 2025 · paraphrased
WHY THEY WON Maher said HERO stood out for strong chemistry with the client team, the strength of its creative ideas and an integrated, joined-up offering. Penny Maher on Simply Energy · the move · via Campaign Brief, 22 May 2023 · paraphrased
AGENCY SAYS Lilley said HERO was thrilled to take on Simply Energy. Ben Lilley on Simply Energy · the move · via Campaign Brief, 22 May 2023 · paraphrased
WHY THEY WON Johnson credited HERO with strong chemistry with the client team, sharp strategic thinking and the strength of its creative ideas. Natalie Johnson on Calbee Australia · the move · via Campaign Brief, 23 June 2022 · paraphrased
AGENCY SAYS Evans said HERO was thrilled to take on Calbee Australia. Tim Evans on Calbee Australia · the move · via Campaign Brief, 23 June 2022 · paraphrased
WHY THEY WON Sampath pointed to the strength of its creative ideas, the quality of its people and sharp strategic thinking as the reasons for choosing HERO. Ajay Sampath on Circles.Life · the move · via Campaign Brief, 5 May 2022 · paraphrased
AGENCY SAYS Hegerman said HERO was excited to take on Circles.Life. Roshni Hegerman on Circles.Life · the move · via Campaign Brief, 5 May 2022 · paraphrased
WHY THEY WON Combis credited HERO with a collaborative way of working. Annalee Combis on Centrum · the move · via Campaign Brief, 19 Aug 2021 · paraphrased
AGENCY SAYS Baron said HERO was excited to take on GSK’s Centrum. Patrick Baron on Centrum · the move · via Campaign Brief, 19 Aug 2021 · paraphrased
WHY THEY WON May said HERO stood out for the strength of its creative ideas, sharp strategic thinking and a collaborative way of working. Andrew May on v2food · the move · via Campaign Brief, 19 Apr 2021 · paraphrased
AGENCY SAYS Lilley said HERO was delighted to take on Maybelline New York. Ben Lilley on Maybelline New York · the move · via Campaign Brief, 31 Mar 2021 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 4 Oct 2026 | Bakers Delight SEEN IN CREDITS | creative | Campaign Brief | |
| 18 Sept 2026 | Alba Thermal Springs and Spa SEEN IN CREDITS | creative | B&T | |
| 11 Mar 2026 | Commonwealth Superannuation Corporation (CSC) SEEN IN CREDITS | creative | Made for Me | Campaign Brief |
| 25 Aug 2021 | Centrum SEEN IN CREDITS | creative | Mumbrella | |
| 23 Aug 2022 | Circles.Life SEEN IN CREDITS | creative | Untelco Yourself | Campaign Brief |
| 16 Oct 2022 | Toyota Motor Corporation Australia SEEN IN CREDITS | creative | B&T | |
| 14 Apr 2023 | Calbee SEEN IN CREDITS | creative | Campaign Brief | |
| 18 Sept 2023 | Sirena SEEN IN CREDITS | creative | Nothing Compares | Campaign Brief |
| 3 Sept 2024 | Fujifilm SEEN IN CREDITS | creative | [Mind]ography | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 31 Aug 2025 | Commonwealth Superannuation Corporation | creative | Won | ||
| 22 May 2023 | Simply Energy | creative | Won | ||
| 22 June 2022 | Calbee Australia | creative | Won | ||
| 5 May 2022 | Circles.Life | creative | Won | ||
| 19 Aug 2021 | Centrum | creative | Won | ||
| 31 Mar 2021 | Maybelline New York | digital | Won |