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Brands › Bakers Delight

Bakers Delight

As at 16 Oct 2026, AccountMoves records 3 current agencies for Bakers Delight: The Royals (creative, since 29 July 2018), Nunn Media (media, since 2 Aug 2023), Sod (digital, since 2 Dec 2024). Agency changes reported since 2016: 1. Last reported move: 2 Dec 2024. Based on reported moves only, with sources.

Marketing lead: Jodi Murray-Freedman (Chief Marketing Officer, since 4 Oct 2026) · Total appointments: 3

Roster: The Royals (creative), Nunn Media (media), Sod (digital) Many specialists

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 2 Dec 2024 · Marketing lead since: 4 Oct 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Royals The RoyalsConfirmed appointment
creative, 29 July 2018 to now · 8 yr 3 mth
Sources: Mumbrella
HERO HEROSeen in credits only
creative, credited 4 Oct 2026 · 1 campaign
Latest: campaign via Campaign Brief
The RoyalsConfirmed · 8 yr 3 mth
media
Nunn Media Nunn MediaConfirmed appointment
media, 2 Aug 2023 to now · 3 yr 2 mth
Sources: Mumbrella
Nunn MediaConfirmed · 3 yr 2 mth
digital
Sod SodConfirmed appointment
digital, 2 Dec 2024 to now · 1 yr 10 mth
Sources: Campaign Brief
SodConfirmed · 1 yr 10 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe RoyalsCurrent29 July 2018Now8.20
digitalSodCurrent2 Dec 2024Now1.90
mediaNunn MediaCurrent2 Aug 2023Now3.20

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
2 Aug 2023media: PHD to Nunn MediaMumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Bakers Delight campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
HERO Seen in creditscreative4 Oct 20264 Oct 20261campaign via Campaign Brief
Nunn Media Seen in creditsmedia4 Oct 20264 Oct 20261campaign via Campaign Brief
Truce Seen in creditsproduction4 Oct 20264 Oct 20261campaign via Campaign Brief

Also credited People named once in Bakers Delight campaign credits

Jodi Murray-Freedman (Chief Marketing Officer, Bakers Delight, Campaign Brief) · Pascale McBain (Head of Digital Customer Experience, Bakers Delight, Campaign Brief) · Esther Wu (Media & Content Manager, Bakers Delight, Campaign Brief) · Luke Farrell (Product Development & Bakery Support Manager, Bakers Delight, Campaign Brief) · Andrew Woodhead (National Creative Director, HERO, Campaign Brief) · Roz Scrimshaw (National Head of Production, HERO, Campaign Brief) · Anais Read (Senior Copywriter, HERO, Campaign Brief) · Katelyn Testa (Senior Art Director, HERO, Campaign Brief) · Kurt Griffin (Group Account Director, HERO, Campaign Brief) · Annabel Ziegeler (Account Director, HERO, Campaign Brief) · Stacey Blease (Group Business Director, Nunn Media, Campaign Brief) · Steven Bale (Account Director, Nunn Media, Campaign Brief) · Ella Redmond Molloy (Account Manager, Nunn Media, Campaign Brief) · Michael Ciccone (Executive Producer, Truce, Campaign Brief) · Carla McConnell (Producer, Truce, Campaign Brief) · Marcus Cropp (DOP, Truce, Campaign Brief) · James Ashbolt (Offline Editor, Via Truce, Campaign Brief) · Dave Abbott (Online Editor, Via Truce, Campaign Brief) · Alina Birmingham (Colourist, Via Truce, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Dec 20242 Dec 2024appointmentdigitalSodconfirmedvia Campaign Brief
2 Aug 20232 Aug 2023appointmentmediaPHDNunn Mediaconfirmedvia Mumbrella
29 July 201829 July 2018appointmentcreativeThe Royalsconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Jodi Murray-FreedmanChief Marketing Officer4 Oct 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.