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Brands › Kraft Heinz

Kraft Heinz

As at 16 Oct 2026, AccountMoves records 2 current agencies for Kraft Heinz: Mediavest (media, since 22 Dec 2016), TBWA (creative, since 9 Dec 2024). Agency changes reported since 2016: 1. Last reported move: 9 Dec 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 6

Roster: Mediavest (media), TBWA (creative) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on record2.2median years · 4 ended relationships · 2 current

Last review on record: 9 Dec 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Cummins&Partners Cummins&PartnersConfirmed appointment
creative, 16 Oct 2017 to 26 May 2020 · 2 yr 7 mth
Sources: B&T · Mumbrella
72andSunny 72andSunnyConfirmed appointment
creative, 26 May 2020 to 11 Aug 2020 · 3 mth
Sources: Mumbrella · Campaign Brief
REBORN REBORNConfirmed appointment
creative, 11 Aug 2020 to 9 Aug 2022 · 2 yr
Sources: Campaign Brief
TBWA\Sydney TBWA\SydneyConfirmed appointment
creative, 9 Aug 2022 to 9 Dec 2024 · 2 yr 4 mth
Sources: Mumbrella · Campaign Brief
TBWA TBWAConfirmed appointment
creative, 9 Dec 2024 to now · 1 yr 10 mth
Sources: Campaign Brief
TBWAConfirmed · 1 yr 10 mth
media
Mediavest MediavestConfirmed appointment
media, 22 Dec 2016 to now · 9 yr 10 mth
Sources: B&T
Spark Foundry Spark FoundrySeen in credits only
media, credited 10 Sept 2019 · 1 campaign
Latest: campaign via Campaign Brief
Carat CaratSeen in credits only
media, credited 2 Aug 2022 to 4 Sept 2024 · 4 campaigns
Latest: campaign via Campaign Brief
MediavestConfirmed · 9 yr 10 mth
PR
Eleven ElevenSeen in credits only
PR, credited 4 Sept 2024 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeTBWACurrent9 Dec 2024Now1.90
creativeTBWA\Sydney9 Aug 20229 Dec 20242.30
creativeREBORN11 Aug 20209 Aug 20222.00
creative72andSunny26 May 202011 Aug 20200.20
creativeCummins&Partners16 Oct 201726 May 20202.60
mediaMediavestCurrent22 Dec 2016Now9.80

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
9 Aug 2022creative: 72andSunny to TBWA\SydneyMumbrella · Campaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Kraft Heinz campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
TBWA\Sydney Seen in creditscreative4 Sept 20244 Sept 20241campaign via Campaign Brief
Eleven Seen in creditsPR4 Sept 20244 Sept 20241campaign via Campaign Brief
Fonktown Seen in creditsproduction4 Sept 20244 Sept 20241campaign via Campaign Brief
Santi Gómez Portillo Editing – Bolt Seen in creditsproduction4 Sept 20244 Sept 20241campaign via Campaign Brief
Carat Seen in creditsmedia2 Aug 20224 Sept 20244campaign via Campaign Brief
REBORN Seen in creditscreative2 Aug 20225 July 20233campaign via Campaign Brief
HUMBLE Seen in creditsproduction5 July 20235 July 20231Moments Made Easy via Campaign Brief
Eric Tom & Bruce Seen in creditsproduction2 Aug 20222 Aug 20222campaign via Campaign Brief
Cummins&Partners Seen in creditscreative10 Sept 201910 Sept 20191campaign via Campaign Brief
Hogarth Australia Seen in creditsproduction10 Sept 201910 Sept 20191campaign via Campaign Brief
Production Alley Seen in creditsaudio10 Sept 201910 Sept 20191campaign via Campaign Brief
Spark Foundry Seen in creditsmedia10 Sept 201910 Sept 20191campaign via Campaign Brief

Also credited People named once in Kraft Heinz campaign credits

Jo Woodcroft (Costume designer, Eleven, Campaign Brief) · Pablo Maison (DOP, Fonktown, Campaign Brief) · Shalabh Atray (Chief Marketing Officer, Kraft Heinz, Campaign Brief) · Erin Putt (Brand Manager, Kraft Heinz, Campaign Brief) · Georgie Bugelly (Group Account Director, Cummins&Partners, Campaign Brief) · Juno Forster (Senior Account Manager, Cummins&Partners, Campaign Brief) · Karley Cameron (Executive Producer, Cummins&Partners, Campaign Brief) · Simone Greentree (Producer, Cummins&Partners, Campaign Brief) · Tracy Proposch (Broadcast Producer, Hogarth Australia, Campaign Brief) · Ben Flaxman (Director, Hogarth Australia, Campaign Brief) · Cat Park (Post Producer, Hogarth Australia, Campaign Brief) · David Farnsworth (Editor, Hogarth Australia, Campaign Brief) · Martin Greer (Colourist, Hogarth Australia, Campaign Brief) · Jess Leman (Producer, Production Alley, Campaign Brief) · Victoria Conners (Executive Producer, Eric Tom & Bruce, B&T) · Samantha Haines (Senior Creative Producer, Eric Tom & Bruce, B&T) · Olivia Altavilla (Director, Eric Tom & Bruce, B&T) · Brendan Cherry (DOP, Eric Tom & Bruce, B&T) · John Stokes (Editor, Eric Tom & Bruce, B&T) · Sam McCarthy (Colorist, Eric Tom & Bruce, B&T) · Quynh Nguyen (Senior Brand Manager, KraftHeinz, Campaign Brief) · Emily Anderson (Assistant Brand Manager, KraftHeinz, Campaign Brief) · Duncan Shields (Creative Director, HUMBLE, Campaign Brief) · Brynn Fulcher (Executive Producer, HUMBLE, Campaign Brief) · Dean Friske (Director, HUMBLE, Campaign Brief) · Claudia Vickers (Senior Producer, HUMBLE, Campaign Brief) · Harry Sweeney (Producer, HUMBLE, Campaign Brief) · Sam Phibbs (DOP, HUMBLE, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
9 Dec 20249 Dec 2024appointmentcreativeTBWAconfirmedvia Campaign Brief
9 Aug 20229 Aug 2022appointmentcreative72andSunnyTBWA\Sydneyconfirmedvia Mumbrellavia Campaign Brief
11 Aug 202011 Aug 2020appointmentcreativeREBORNconfirmedvia Campaign Brief
26 May 202026 May 2020appointmentcreative72andSunnyconfirmedvia Mumbrellavia Campaign Brief
16 Oct 201716 Oct 2017appointmentcreativeCummins&Partnersconfirmedvia B&Tvia Mumbrella
22 Dec 201622 Dec 2016appointmentmediaMediavestconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Shalabh AtrayChief Marketing Officer10 Sept 201910 Sept 2019
Erin PuttBrand Manager10 Sept 201910 Sept 2019
Sachin RajpalHead of Marketing – Beverages26 May 202026 May 2020
Rebecca PrestonChief Marketing Officer9 Aug 20229 Aug 2022
Quynh NguyenSenior Brand Manager5 July 20235 July 2023
Emily AndersonAssistant Brand Manager5 July 20235 July 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Preston credited TBWA\Sydney with sharp strategic thinking, the strength of its creative ideas and the quality of its people. Rebecca Preston · the move · via Campaign Brief, 9 Aug 2022 · paraphrased
AGENCY SAYS Lotus said TBWA\Sydney was thrilled to take on Kraft Heinz, and talked up the brand's standing and flagged big plans for the next phase. Nitsa Lotus · the move · via Campaign Brief, 9 Aug 2022 · paraphrased
AGENCY SAYS Easton said REBORN was thrilled to take on Kraft Heinz. David Easton · the move · via Campaign Brief, 11 Aug 2020 · paraphrased
WHY THEY WON Rajpal said 72andSunny Sydney stood out for the strength of its creative ideas, strong chemistry with the client team and the quality of its people. Sachin Rajpal · the move · via Campaign Brief, 26 May 2020 · paraphrased