Kraft Heinz moves creative account from 72andSunny to TBWA\Sydney
Kraft Heinz moves creative account from 72andSunny to TBWA\Sydney. Reported on 9 Aug 2022 (confirmed), sources: Mumbrella, Campaign Brief.
Brand: Kraft Heinz · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Rebecca Preston
Est. billingsn/a
Announced9 Aug 2022
Decided9 Aug 2022
The field
| Agency | Role | Stage |
|---|---|---|
| 72andSunny | Incumbent | Lost |
| TBWA\Sydney | Winner | Appointed |
Sources Links only
- Mumbrella, 9 Aug 20220
- Campaign Brief, 9 Aug 20220
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On the record Paraphrased, with tags
WHY THEY WON Preston credited TBWA\Sydney with sharp strategic thinking, the strength of its creative ideas and the quality of its people. Rebecca Preston on Kraft Heinz · the move · via Campaign Brief, 9 Aug 2022 · paraphrased
AGENCY SAYS Lotus said TBWA\Sydney was thrilled to take on Kraft Heinz, and talked up the brand's standing and flagged big plans for the next phase. Nitsa Lotus on Kraft Heinz · the move · via Campaign Brief, 9 Aug 2022 · paraphrased