eBay
As at 16 Oct 2026, AccountMoves records 2 current agencies for eBay: Dentsu (media, since 6 Sept 2024), We Are Social (social, since 2 Dec 2024). Agency changes reported since 2016: 0. Last reported move: 2 Dec 2024. Based on reported moves only, with sources.
Marketing lead: Zannie Abbott (Head of Marketing & Communications, since 2 Dec 2024) · Total appointments: 2
Roster: Dentsu (media), We Are Social (social) Small roster
Last review on record: 2 Dec 2024 · Marketing lead since: 2 Dec 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 30 July 2020 · 1 campaign
Latest: campaign via MumbrellaMcCann (Hero) McCann (Hero)Seen in credits only
creative, credited 11 Aug 2021 · 1 campaign
Latest: campaign via MumbrellaMcCann McCannSeen in credits only
creative, credited 12 May 2022 · 1 campaign
Latest: campaign via Campaign BriefSpecial SpecialSeen in credits only
creative, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&T
media, credited 12 May 2022 · 1 campaign
Latest: campaign via Campaign BriefEssenceMediacom EssenceMediacomSeen in credits only
media, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&TDEPT DEPTSeen in credits only
media, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&TDentsu DentsuConfirmed appointment
media, 6 Sept 2024 to now · 2 yr 1 mth
Sources: Mediaweek
social, 2 Dec 2024 to now · 1 yr 10 mth
Sources: Mediaweek
PR, credited 12 May 2022 · 1 campaign
Latest: campaign via Campaign BriefPulse PulseSeen in credits only
PR, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&T
design, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | DentsuCurrent | 6 Sept 2024 | Now | 2.1 | 0 |
| social | We Are SocialCurrent | 2 Dec 2024 | Now | 1.9 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for eBay since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on eBay campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Finch: Seen in credits | production | 19 May 2026 | 19 May 2026 | 1 | All Sorts Of Sellers via B&T |
| SAM I AM Seen in credits | production | 19 May 2026 | 19 May 2026 | 1 | All Sorts Of Sellers via B&T |
| Special Seen in credits | creative | 23 Aug 2023 | 24 Aug 2023 | 2 | campaign via B&T |
| FutureBrand Australia Seen in credits | design | 23 Aug 2023 | 24 Aug 2023 | 2 | campaign via B&T |
| EssenceMediacom Seen in credits | media | 23 Aug 2023 | 24 Aug 2023 | 2 | campaign via B&T |
| Pulse Seen in credits | PR | 23 Aug 2023 | 24 Aug 2023 | 2 | campaign via B&T |
| DEPT Seen in credits | media | 23 Aug 2023 | 24 Aug 2023 | 2 | campaign via B&T |
| Revolver x Somesuch Seen in credits | production | 23 Aug 2023 | 24 Aug 2023 | 2 | campaign via B&T |
| The Editors Seen in credits | post-production | 23 Aug 2023 | 24 Aug 2023 | 2 | campaign via B&T |
| Online Seen in credits | post-production | 23 Aug 2023 | 24 Aug 2023 | 2 | campaign via B&T |
| McCann Seen in credits | creative | 12 May 2022 | 12 May 2022 | 1 | campaign via Campaign Brief |
| Pulse led by Barton Zaia Seen in credits | PR | 12 May 2022 | 12 May 2022 | 1 | campaign via Campaign Brief |
| Mediacom Seen in credits | media | 12 May 2022 | 12 May 2022 | 1 | campaign via Campaign Brief |
| McCann (Hero) Seen in credits | creative | 11 Aug 2021 | 11 Aug 2021 | 1 | campaign via Mumbrella |
| Network Ten Seen in credits | creative | 30 July 2020 | 30 July 2020 | 1 | campaign via Mumbrella |
Also credited People named once in eBay campaign credits
Rachel Andrada (Brand Campaign Manager, eBay, B&T) · Cade Heyde (Partners/CEO, eBay, B&T) · Julian Schreiber (Partners/CCO, eBay, B&T) · Tom Martin (Partners/CCO, eBay, B&T) · Tori Lopez (Managing Director, eBay, B&T) · Sian Binder (Group Creative Directors, Dave Hartmann, B&T) · Lea Egan (Group Creative Directors, Dave Hartmann, B&T) · Julia Spencer (Lead Creatives, Dave Hartmann, B&T) · Alex Antoniou (Lead Creatives, Dave Hartmann, B&T) · Kelly Larken (Team Lead, Dave Hartmann, B&T) · Alexandra Keenan (Business Director, Dave Hartmann, B&T) · Alicia Aguilera (Business Director, Dave Hartmann, B&T) · Aisha Mingay (Business Manager, Dave Hartmann, B&T) · Abbie Dubin-Rhodin (Strategy Director, Dave Hartmann, B&T) · Tash Johnson (National Head Of Production, Dave Hartmann, B&T) · Katherine Muir (Senior Producer, Dave Hartmann, B&T) · Nick Lilley (Head Of Stills, Dave Hartmann, B&T) · Adam Shear (Head Of Design, Dave Hartmann, B&T) · Sam Hibbard (Director, Finch:, B&T) · Corey Esse (Managing Director, Finch:, B&T) · Martin Box (Executive Producer, Finch:, B&T) · Catherine Anderson (Producer, Finch:, B&T) · Sarah Marcuson (Production Manager, Finch:, B&T) · Jed Simkins (Director’s Assistant, Matilda Dickinson, B&T) · Imo Walsh (Art Director, Matilda Dickinson, B&T) · Pete Klauser (Unit Manager, Matilda Dickinson, B&T) · Chris Mayer (Location Manager, Matilda Dickinson, B&T) · Bryce Hawkins (Location Manager, Matilda Dickinson, B&T) · Jack Hutchings (Editor, Matilda Dickinson, B&T) · Alina Bermingham (Colorist, Matilda Dickinson, B&T) · Rita Gagliardi (Executive Producer, Matilda Dickinson, B&T) · Cameron Bruce (Music Director & Composer, Matilda Dickinson, B&T) · Sophie Haydon (Sonar Executive Producer, Sonar Music, B&T) · Ellie Brandwood (Sonar Producer, Sonar Music, B&T) · Tobias Rowles (Photographer, SAM I AM, B&T) · Will Mumford (Senior Producer, SAM I AM, B&T) · Rebecca Newton (Head of Marketing and Acting CMO, eBay, Campaign Brief) · Thanh Nguyen Roder (Brand & Campaign Lead, eBay, Campaign Brief) · Brooke Eichhorn (Head of Luxury, Authentication & Collectibles, eBay, Campaign Brief) · Susan Barber (New Verticals and Authentication Lead, eBay, Campaign Brief) · Sophie Onikul (Head of Communications, eBay, Campaign Brief) · Emma Lowde (Communications Lead, eBay, Campaign Brief) · Georgina Woodcock (Media Manager, eBay, Campaign Brief) · Ben Coulson (Chief Creative Officer, McCann, Campaign Brief) · Josh Aitken (Creative Director, McCann, Campaign Brief) · Willy Maitland (Associate Creative Director, McCann, Campaign Brief) · Dominick Chin (Account Director, McCann, Campaign Brief) · Melina Flood (Senior Broadcast Producer, McCann, Campaign Brief) · Douglas Pope (Senior Creative Producer, McCann, Campaign Brief) · Bella Rousis (Content Director, McCann, Campaign Brief) · Tristan Drummond (Production Lead, McCann, Campaign Brief) · Michael Papageorgiou (Senior Designer, McCann, Campaign Brief) · Practise Studio Practise (Creative Production, McCann, Campaign Brief) · Robert Lopuski (Editor, The Editors, B&T) · Scott Stirling (Additional editor/motion designer, The Editors, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Dec 2024 | 2 Dec 2024 | appointment | social | We Are Social | confirmed | via Mediaweek | |||
| 6 Sept 2024 | 6 Sept 2024 | appointment | media | Dentsu | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Rebecca Newton | Head of Marketing and Acting CMO | 12 May 2022 | 12 May 2022 |
| Thanh Nguyen Roder | Brand & Campaign Lead | 12 May 2022 | 12 May 2022 |
| Zannie Abbott | Head of Marketing & Communications | 2 Dec 2024 | Now |
| Rachel Andrada | Brand Campaign Manager | 19 May 2026 | Now |
