16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › eBay

eBay

As at 16 Oct 2026, AccountMoves records 2 current agencies for eBay: Dentsu (media, since 6 Sept 2024), We Are Social (social, since 2 Dec 2024). Agency changes reported since 2016: 0. Last reported move: 2 Dec 2024. Based on reported moves only, with sources.

Marketing lead: Zannie Abbott (Head of Marketing & Communications, since 2 Dec 2024) · Total appointments: 2

Roster: Dentsu (media), We Are Social (social) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 2 Dec 2024 · Marketing lead since: 2 Dec 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Network Ten Network TenSeen in credits only
creative, credited 30 July 2020 · 1 campaign
Latest: campaign via Mumbrella
McCann (Hero) McCann (Hero)Seen in credits only
creative, credited 11 Aug 2021 · 1 campaign
Latest: campaign via Mumbrella
McCann McCannSeen in credits only
creative, credited 12 May 2022 · 1 campaign
Latest: campaign via Campaign Brief
Special SpecialSeen in credits only
creative, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&T
Vacant on record
media
Mediacom MediacomSeen in credits only
media, credited 12 May 2022 · 1 campaign
Latest: campaign via Campaign Brief
EssenceMediacom EssenceMediacomSeen in credits only
media, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&T
DEPT DEPTSeen in credits only
media, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&T
Dentsu DentsuConfirmed appointment
media, 6 Sept 2024 to now · 2 yr 1 mth
Sources: Mediaweek
DentsuConfirmed · 2 yr 1 mth
social
We Are Social We Are SocialConfirmed appointment
social, 2 Dec 2024 to now · 1 yr 10 mth
Sources: Mediaweek
We Are SocialConfirmed · 1 yr 10 mth
PR
Pulse led by Barton Zaia Pulse led by Barton ZaiaSeen in credits only
PR, credited 12 May 2022 · 1 campaign
Latest: campaign via Campaign Brief
Pulse PulseSeen in credits only
PR, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&T
Vacant on record
design
FutureBrand Australia FutureBrand AustraliaSeen in credits only
design, credited 23 Aug 2023 to 24 Aug 2023 · 2 campaigns
Latest: campaign via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaDentsuCurrent6 Sept 2024Now2.10
socialWe Are SocialCurrent2 Dec 2024Now1.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for eBay since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on eBay campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Finch: Seen in creditsproduction19 May 202619 May 20261All Sorts Of Sellers via B&T
SAM I AM Seen in creditsproduction19 May 202619 May 20261All Sorts Of Sellers via B&T
Special Seen in creditscreative23 Aug 202324 Aug 20232campaign via B&T
FutureBrand Australia Seen in creditsdesign23 Aug 202324 Aug 20232campaign via B&T
EssenceMediacom Seen in creditsmedia23 Aug 202324 Aug 20232campaign via B&T
Pulse Seen in creditsPR23 Aug 202324 Aug 20232campaign via B&T
DEPT Seen in creditsmedia23 Aug 202324 Aug 20232campaign via B&T
Revolver x Somesuch Seen in creditsproduction23 Aug 202324 Aug 20232campaign via B&T
The Editors Seen in creditspost-production23 Aug 202324 Aug 20232campaign via B&T
Online Seen in creditspost-production23 Aug 202324 Aug 20232campaign via B&T
McCann Seen in creditscreative12 May 202212 May 20221campaign via Campaign Brief
Pulse led by Barton Zaia Seen in creditsPR12 May 202212 May 20221campaign via Campaign Brief
Mediacom Seen in creditsmedia12 May 202212 May 20221campaign via Campaign Brief
McCann (Hero) Seen in creditscreative11 Aug 202111 Aug 20211campaign via Mumbrella
Network Ten Seen in creditscreative30 July 202030 July 20201campaign via Mumbrella

Also credited People named once in eBay campaign credits

Rachel Andrada (Brand Campaign Manager, eBay, B&T) · Cade Heyde (Partners/CEO, eBay, B&T) · Julian Schreiber (Partners/CCO, eBay, B&T) · Tom Martin (Partners/CCO, eBay, B&T) · Tori Lopez (Managing Director, eBay, B&T) · Sian Binder (Group Creative Directors, Dave Hartmann, B&T) · Lea Egan (Group Creative Directors, Dave Hartmann, B&T) · Julia Spencer (Lead Creatives, Dave Hartmann, B&T) · Alex Antoniou (Lead Creatives, Dave Hartmann, B&T) · Kelly Larken (Team Lead, Dave Hartmann, B&T) · Alexandra Keenan (Business Director, Dave Hartmann, B&T) · Alicia Aguilera (Business Director, Dave Hartmann, B&T) · Aisha Mingay (Business Manager, Dave Hartmann, B&T) · Abbie Dubin-Rhodin (Strategy Director, Dave Hartmann, B&T) · Tash Johnson (National Head Of Production, Dave Hartmann, B&T) · Katherine Muir (Senior Producer, Dave Hartmann, B&T) · Nick Lilley (Head Of Stills, Dave Hartmann, B&T) · Adam Shear (Head Of Design, Dave Hartmann, B&T) · Sam Hibbard (Director, Finch:, B&T) · Corey Esse (Managing Director, Finch:, B&T) · Martin Box (Executive Producer, Finch:, B&T) · Catherine Anderson (Producer, Finch:, B&T) · Sarah Marcuson (Production Manager, Finch:, B&T) · Jed Simkins (Director’s Assistant, Matilda Dickinson, B&T) · Imo Walsh (Art Director, Matilda Dickinson, B&T) · Pete Klauser (Unit Manager, Matilda Dickinson, B&T) · Chris Mayer (Location Manager, Matilda Dickinson, B&T) · Bryce Hawkins (Location Manager, Matilda Dickinson, B&T) · Jack Hutchings (Editor, Matilda Dickinson, B&T) · Alina Bermingham (Colorist, Matilda Dickinson, B&T) · Rita Gagliardi (Executive Producer, Matilda Dickinson, B&T) · Cameron Bruce (Music Director & Composer, Matilda Dickinson, B&T) · Sophie Haydon (Sonar Executive Producer, Sonar Music, B&T) · Ellie Brandwood (Sonar Producer, Sonar Music, B&T) · Tobias Rowles (Photographer, SAM I AM, B&T) · Will Mumford (Senior Producer, SAM I AM, B&T) · Rebecca Newton (Head of Marketing and Acting CMO, eBay, Campaign Brief) · Thanh Nguyen Roder (Brand & Campaign Lead, eBay, Campaign Brief) · Brooke Eichhorn (Head of Luxury, Authentication & Collectibles, eBay, Campaign Brief) · Susan Barber (New Verticals and Authentication Lead, eBay, Campaign Brief) · Sophie Onikul (Head of Communications, eBay, Campaign Brief) · Emma Lowde (Communications Lead, eBay, Campaign Brief) · Georgina Woodcock (Media Manager, eBay, Campaign Brief) · Ben Coulson (Chief Creative Officer, McCann, Campaign Brief) · Josh Aitken (Creative Director, McCann, Campaign Brief) · Willy Maitland (Associate Creative Director, McCann, Campaign Brief) · Dominick Chin (Account Director, McCann, Campaign Brief) · Melina Flood (Senior Broadcast Producer, McCann, Campaign Brief) · Douglas Pope (Senior Creative Producer, McCann, Campaign Brief) · Bella Rousis (Content Director, McCann, Campaign Brief) · Tristan Drummond (Production Lead, McCann, Campaign Brief) · Michael Papageorgiou (Senior Designer, McCann, Campaign Brief) · Practise Studio Practise (Creative Production, McCann, Campaign Brief) · Robert Lopuski (Editor, The Editors, B&T) · Scott Stirling (Additional editor/motion designer, The Editors, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Dec 20242 Dec 2024appointmentsocialWe Are Socialconfirmedvia Mediaweek
6 Sept 20246 Sept 2024appointmentmediaDentsuconfirmedvia Mediaweek

Marketing leaders

PersonTitleFromTo
Rebecca NewtonHead of Marketing and Acting CMO12 May 202212 May 2022
Thanh Nguyen RoderBrand & Campaign Lead12 May 202212 May 2022
Zannie AbbottHead of Marketing & Communications2 Dec 2024Now
Rachel AndradaBrand Campaign Manager19 May 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Abbott pointed to strong chemistry with the client team, a close cultural match and a collaborative way of working as the reasons for choosing We Are Social. Zannie Abbott · the move · via Mediaweek, 2 Dec 2024 · paraphrased