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Brands › Kathmandu

Kathmandu

As at 16 Oct 2026, AccountMoves records 3 current agencies for Kathmandu: AMPR (PR, since 7 Feb 2024), Motion Sickness (creative, since 11 Apr 2024), Reload Media (digital, since 6 Dec 2024). Agency changes reported since 2016: 1. Last reported move: 6 Dec 2024. Based on reported moves only, with sources.

Marketing lead: Richard Dalke (Acting GM of Marketing, since 26 Sept 2022) · Total appointments: 5

Roster: AMPR (PR), Motion Sickness (creative), Reload Media (digital) Many specialists

Agency changes on record since 20161based on reported moves only
Tenure on record5.3median years · 2 ended relationships · 3 current

Last review on record: 6 Dec 2024 · Marketing lead since: 26 Sept 2022 (source)

Agency timeline Which agency has held each account, by discipline

creative
Keep Left Keep LeftSeen in credits only
creative, credited 16 June 2021 · 1 campaign
Latest: campaign via Campaign Brief
Special Group Special GroupSeen in credits only
creative, credited 22 Oct 2021 · 1 campaign
Latest: campaign via LBB
Special Group New Zealand Special Group New ZealandSeen in credits only
creative, credited 26 Sept 2022 · 1 campaign
Latest: get out there and stay out there via Campaign Brief
Motion Sickness Motion SicknessConfirmed appointment
creative, 11 Apr 2024 to now · 2 yr 6 mth
Sources: Campaign Brief
Motion SicknessConfirmed · 2 yr 6 mth
media
Dentsu DentsuSeen in credits only
media, credited 26 Sept 2022 · 1 campaign
Latest: get out there and stay out there via Campaign Brief
Vacant on record
digital
Columbus ColumbusConfirmed appointment
digital, 26 Aug 2018 to 6 Dec 2024 · 6 yr 3 mth
Sources: Mumbrella
Reload Media Reload MediaConfirmed appointment
digital, 6 Dec 2024 to now · 1 yr 10 mth
Sources: Campaign Brief
Reload MediaConfirmed · 1 yr 10 mth
social
We Are Social We Are SocialSeen in credits only
social, credited 26 Sept 2022 · 1 campaign
Latest: get out there and stay out there via Campaign Brief
Vacant on record
PR
Vizeum VizeumConfirmed appointment
PR, 24 Sept 2019 to 7 Feb 2024 · 4 yr 4 mth
Sources: Campaign Brief
Edelman EdelmanSeen in credits only
PR, credited 26 Sept 2022 · 1 campaign
Latest: get out there and stay out there via Campaign Brief
AMPR AMPRConfirmed appointment
PR, 7 Feb 2024 to now · 2 yr 8 mth
Sources: Campaign Brief
AMPRConfirmed · 2 yr 8 mth
design
CAY Works CAY WorksSeen in credits only
design, credited 5 Sept 2024 · 1 campaign
Latest: Come Find Us. We via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeMotion SicknessCurrent11 Apr 2024Now2.50
digitalReload MediaCurrent6 Dec 2024Now1.90
digitalColumbus26 Aug 20186 Dec 20246.30
PRAMPRCurrent7 Feb 2024Now2.70
PRVizeum24 Sept 20197 Feb 20244.40

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
11 Apr 2024creative: Special to Motion SicknessCampaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Kathmandu campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Motion Sickness Seen in creditscreative5 Sept 20245 Sept 20241Come Find Us. We via Campaign Brief
FINCH Seen in creditsproduction5 Sept 20245 Sept 20241Come Find Us. We via Campaign Brief
CAY Works Seen in creditsdesign5 Sept 20245 Sept 20241Come Find Us. We via Campaign Brief
Special Group New Zealand Seen in creditscreative26 Sept 202226 Sept 20221get out there and stay out there via Campaign Brief
Scoundrel Seen in creditsproduction26 Sept 202226 Sept 20221get out there and stay out there via Campaign Brief
bEpic Seen in creditspost-production26 Sept 202226 Sept 20221get out there and stay out there via Campaign Brief
Dentsu Seen in creditsmedia26 Sept 202226 Sept 20221get out there and stay out there via Campaign Brief
Edelman Seen in creditsPR26 Sept 202226 Sept 20221get out there and stay out there via Campaign Brief
We Are Social Seen in creditssocial26 Sept 202226 Sept 20221get out there and stay out there via Campaign Brief
Special Group Seen in creditscreative22 Oct 202122 Oct 20211campaign via LBB
ARC (Recruitment Seen in creditspost-production22 Oct 202122 Oct 20211campaign via LBB
Keep Left Seen in creditscreative16 June 202116 June 20211campaign via Campaign Brief

Also credited People named once in Kathmandu campaign credits

Megan Welch (CEO, Kathmandu, Campaign Brief) · Jo O’Sullivan (General Manager, Kathmandu, Campaign Brief) · Stephen McCarthy (Creative Manager, Kathmandu, Campaign Brief) · Will Macdonald (Senior Creative, Motion Sickness, Campaign Brief) · Melina Fiolitakis (Senior Creative, Motion Sickness, Campaign Brief) · Freddy Riddiford (Creative Copywriter, Motion Sickness, Campaign Brief) · Hamish Steptoe (Senior Designer, Motion Sickness, Campaign Brief) · Joe Fraei (Account Director, Motion Sickness, Campaign Brief) · Hilary Ngan Kee (Head of Strategy, Motion Sickness, Campaign Brief) · Joseph McAlpine (Head of Production, Motion Sickness, Campaign Brief) · Jolin Lee (Head of Post Production, Motion Sickness, Campaign Brief) · Eva Barrett (Chief Customer Officer, Kathmandu, Campaign Brief) · Tim Lele (Head of PR, Caroline Catterall, Campaign Brief) · Thomas Hann (Group Account Director, Caroline Catterall, Campaign Brief) · Melanie Campbell (Senior Account Manager and Activation Lead, Caroline Catterall, Campaign Brief) · Alex Mowatt (Event Producer, Caroline Catterall, Campaign Brief) · David Strong (Director, Caroline Catterall, Campaign Brief) · Bree Laing (Event Producer, Caroline Catterall, Campaign Brief) · Michaela Clark (Head of Global Brand Campaigns, Kathmandu, Campaign Brief) · Shailyn Shah (Global Head of Social Media, Kathmandu, Campaign Brief) · Glenn Gibbins (Creative Manager, Kathmandu, Campaign Brief) · Tony Bradbourne (Chief Creative Officer, Special Group New Zealand, Campaign Brief) · Lisa Fedyszyn (Executive Creative Director, Special Group New Zealand, Campaign Brief) · Jonathan McMahon (Executive Creative Director, Special Group New Zealand, Campaign Brief) · David Shirley (Creative Director, Special Group New Zealand, Campaign Brief) · Letizia Bozzolini (Associate Creative Director, Special Group New Zealand, Campaign Brief) · Justin Butler (Associate Creative Director, Special Group New Zealand, Campaign Brief) · Julia Ferrier (Associate Creative Director, Special Group New Zealand, Campaign Brief) · Sally Lankshear (Head of Production, Special Group New Zealand, Campaign Brief) · Casey King (Senior Producer, Special Group New Zealand, Campaign Brief) · Millie Costley-Deakin (Producer, Special Group New Zealand, Campaign Brief) · Amelia Hopkinson (Senior Business Director, Special Group New Zealand, Campaign Brief) · Kate Syms (Business Director, Special Group New Zealand, Campaign Brief) · Ruby Koia (Business Manager, Special Group New Zealand, Campaign Brief) · Rory Gallery (Chief Strategy Officer, Special Group New Zealand, Campaign Brief) · Ed Gunn (Group Strategy Director, Special Group New Zealand, Campaign Brief) · Jolene D’Souza (Strategy Director, Special Group New Zealand, Campaign Brief) · Daniel Warwick (Director, Scoundrel, Campaign Brief) · Morgan Benson-Taylor (Associate Executive Producer, Scoundrel, Campaign Brief) · Luka Jauh (Line Producer, Scoundrel, Campaign Brief) · Jan David Gunther (DOP, Scoundrel, Campaign Brief) · Lara Stefancic (Production Designer, Scoundrel, Campaign Brief) · Adam Wills (Offline Editor, Scoundrel, Campaign Brief) · Laurie Herman (Illustration, Scoundrel, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
6 Dec 20246 Dec 2024appointmentdigitalReload Mediaconfirmedvia Campaign Brief
11 Apr 202411 Apr 2024appointmentcreativeSpecialMotion Sicknessconfirmedvia Campaign Brief
7 Feb 20247 Feb 2024appointmentPRAMPRconfirmedvia Campaign Brief
24 Sept 201924 Sept 2019appointmentPRVizeumconfirmedvia Campaign Brief
26 Aug 201826 Aug 2018appointmentdigitalColumbusconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Richard DalkeActing GM of Marketing26 Sept 2022Now
Michaela ClarkHead of Global Brand Campaigns26 Sept 202226 Sept 2022

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Howe said Reload Media was thrilled to take on Kathmandu. Dan Howe · the move · via Campaign Brief, 6 Dec 2024 · paraphrased
AGENCY SAYS Stuchbury said Motion Sickness was excited to take on Kathmandu. Sam Stuchbury · the move · via Campaign Brief, 11 Apr 2024 · paraphrased
WHY THEY WON Dalke pointed to a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing AMPR. Richard Dalke · the move · via Campaign Brief, 7 Feb 2024 · paraphrased
AGENCY SAYS Gale said AMPR was honoured to take on Kathmandu, and talked up the brand's standing. Sarah Gale · the move · via Campaign Brief, 7 Feb 2024 · paraphrased