Australian Unity
As at 16 Oct 2026, AccountMoves records 3 current agencies for Australian Unity: The Royals (creative, since 9 Aug 2023), InMoment (unspecified, since 25 Mar 2025), Nunn Media (media, since 1 Sept 2026). Agency changes reported since 2016: 0. Last reported move: 1 Sept 2026. Based on reported moves only, with sources.
Marketing lead: Jee Moon (Group Executive of Customer and Marketing, since 1 Sept 2026) · Total appointments: 4
Roster: The Royals (creative), InMoment (unspecified), Nunn Media (media) Many specialists
Last review on record: 1 Sept 2026 · Marketing lead since: 1 Sept 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, 9 Sept 2018 to 9 Aug 2023 · 4 yr 11 mth
Sources: B&T · Mumbrella · LBBVMLY&R VMLY&RSeen in credits only
creative, credited 4 May 2021 · 1 campaign
Latest: campaign via Campaign BriefThe Royals The RoyalsConfirmed appointment
creative, 9 Aug 2023 to now · 3 yr 2 mth
Sources: Mumbrella · Mediaweek
media, credited 4 May 2021 · 1 campaign
Latest: campaign via Campaign BriefInitiative InitiativeSeen in credits only
media, credited 7 Oct 2024 to 11 Aug 2025 · 3 campaigns
Latest: campaign via LBBNunn Media Nunn MediaConfirmed appointment
media, 1 Sept 2026 to now · 1 mth
Sources: Campaign Brief · B&T
unspecified, 25 Mar 2025 to now · 1 yr 7 mth
Sources: Mediaweek
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The RoyalsCurrent | 9 Aug 2023 | Now | 3.2 | 0 |
| creative | Y&R Melbourne | 9 Sept 2018 | 9 Aug 2023 | 4.9 | 0 |
| media | Nunn MediaCurrent | 1 Sept 2026 | Now | 0.1 | 0 |
| unspecified | InMomentCurrent | 25 Mar 2025 | Now | 1.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Australian Unity since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Australian Unity campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| The Royals Seen in credits | creative | 19 May 2024 | 11 Aug 2025 | 6 | campaign via Campaign Brief |
| DIVISION Seen in credits | production | 11 Aug 2025 | 11 Aug 2025 | 2 | rewrites the rules of living via Mediaweek |
| Byrne Creative Seen in credits | production | 11 Aug 2025 | 11 Aug 2025 | 2 | rewrites the rules of living via Mediaweek |
| Mosaic Music & Sound Seen in credits | audio | 11 Aug 2025 | 11 Aug 2025 | 2 | rewrites the rules of living via Mediaweek |
| Initiative Seen in credits | media | 7 Oct 2024 | 11 Aug 2025 | 3 | campaign via LBB |
| Photoplay Seen in credits | production | 6 Oct 2024 | 7 Oct 2024 | 3 | campaign via Campaign Brief |
| Heckler Seen in credits | post-production | 6 Oct 2024 | 7 Oct 2024 | 3 | campaign via Campaign Brief |
| Initiative Seen in credits | other | 19 May 2024 | 7 Oct 2024 | 3 | campaign via Campaign Brief |
| Collider Seen in credits | production | 19 May 2024 | 19 May 2024 | 1 | campaign via Campaign Brief |
| FIN Seen in credits | post-production | 19 May 2024 | 19 May 2024 | 1 | campaign via Campaign Brief |
| Maddy Stamatescu Seen in credits | digital | 4 May 2021 | 4 May 2021 | 1 | campaign via Campaign Brief |
| VMLY&R Seen in credits | creative | 4 May 2021 | 4 May 2021 | 1 | campaign via Campaign Brief |
| Paul le Couteur (Squeak E Clean Studios) Seen in credits | audio | 4 May 2021 | 4 May 2021 | 1 | campaign via Campaign Brief |
| Spark Foundry Seen in credits | media | 4 May 2021 | 4 May 2021 | 1 | campaign via Campaign Brief |
Also credited People named once in Australian Unity campaign credits
Riley Blakeway (Director, DIVISION, Campaign Brief) · Dean Podmore (Photographer, DIVISION, Campaign Brief) · Tim Georgeson (Director & Photographer, Photoplay, Campaign Brief) · Raghav Rampal (Director, Collider, Campaign Brief) · Kellie Johnston (Group General Manager, Brand and Content, Australian Unity, Campaign Brief) · Glendyn Ivin (Director, EXIT Films, Campaign Brief) · Leah Churchill-Brown (Executive Producer, EXIT Films, Campaign Brief) · Alice Grant (Producer, EXIT Films, Campaign Brief) · Cory White (Photographer, EXIT Films, Campaign Brief) · Ryan Stamatiades (Photography Assistant, EXIT Films, Campaign Brief) · Paul Nagy (Chief Creative Officer, VMLY&R, Campaign Brief) · James Wills (Creative Director, VMLY&R, Campaign Brief) · Robyn Bergmann (Creative Director, VMLY&R, Campaign Brief) · Scott Pritchett (Stills Art Director, VMLY&R, Campaign Brief) · Alison Tilling (Chief Strategy Officer, VMLY&R, Campaign Brief) · Ken Chan (Strategy Director, VMLY&R, Campaign Brief) · Oliver Samuel (Head of Production, VMLY&R, Campaign Brief) · Aaron Rocca (Senior Integrated Producer, VMLY&R, Campaign Brief) · Katherine Chen (Client Services Director, VMLY&R, Campaign Brief) · Rhys Thomas (Senior Account Director, VMLY&R, Campaign Brief) · Maddi Cinque (Account Director, VMLY&R, Campaign Brief) · Hugh Magee (Account Executive, VMLY&R, Campaign Brief) · Bernard Garry (Offline Editor, VMLY&R, Campaign Brief) · Trish Cahill (Colourist, VMLY&R, Campaign Brief) · Ceri Davies (Sound Producer, Paul le Couteur (Squeak E Clean Studios), Campaign Brief) · Stephen Rae (Music Composer, Paul le Couteur (Squeak E Clean Studios), Campaign Brief) · Nick Bauer (Strategy Director, Spark Foundry, Campaign Brief) · Zoe Edwards (Strategy Director, Spark Foundry, Campaign Brief) · Annabel Green (Client Manager, Spark Foundry, Campaign Brief) · Lloyd Hanby (Snr Planning & Activations Executive, Spark Foundry, Campaign Brief) · Gaiane Walger (Digital Director, Spark Foundry, Campaign Brief) · Gary Obee (Digital Executive, Spark Foundry, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 1 Sept 2026 | 1 Sept 2026 | appointment | media | Nunn Media | confirmed | via Campaign Briefvia B&T | |||
| 25 Mar 2025 | 25 Mar 2025 | appointment | InMoment | confirmed | via Mediaweek | ||||
| 9 Aug 2023 | 9 Aug 2023 | appointment | creative | The Royals | confirmed | via Mumbrellavia Mediaweek | |||
| 9 Sept 2018 | 9 Sept 2018 | appointment | creative | Y&R Melbourne | confirmed | via B&Tvia Mumbrellavia LBB |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Kellie Johnston | Group General Manager, Brand and Content | 9 Sept 2018 | 4 May 2021 |
| Ben Dixon | Head of Brand | 4 May 2021 | 6 June 2023 |
| Billy Falkingham | Head of Brand & Content | 9 Aug 2023 | 9 Aug 2023 |
| Jee Moon | Group Executive of Customer and Marketing | 1 Sept 2026 | Now |
