Cricket Australia
As at 16 Oct 2026, AccountMoves records 4 current agencies for Cricket Australia: Greenpoint Media (PR, since 10 Aug 2017), Initiative (media, since 21 June 2023), HCLTech (digital, since 16 Aug 2023), Special (creative, since 13 May 2024). Agency changes reported since 2016: 0. Last reported move: 13 May 2024. Based on reported moves only, with sources.
Marketing lead: Samantha Scott (Marketing Specialist, since 11 Jan 2026) · Total appointments: 5
Roster: Greenpoint Media (PR), Initiative (media), HCLTech (digital), Special (creative) Many specialists
Last review on record: 13 May 2024 · Marketing lead since: 11 Jan 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 7 Nov 2016 to 25 Oct 2018 · 2 campaigns
Latest: campaign via B&TKOJO KOJOConfirmed appointment
creative, 16 Apr 2019 to 13 May 2024 · 5 yr 1 mth
Sources: MumbrellaSpecial SpecialConfirmed appointment
creative, 13 May 2024 to now · 2 yr 5 mth
Sources: Campaign Brief
media, credited 7 Nov 2016 · 1 campaign
Latest: campaign via B&TInitiative InitiativeConfirmed appointment
media, 21 June 2023 to now · 3 yr 4 mth
Sources: Campaign Brief
digital, 16 Aug 2023 to now · 3 yr 2 mth
Sources: Mediaweek
PR, 10 Aug 2017 to now · 9 yr 2 mth
Sources: B&T
design, credited 25 Oct 2018 · 1 campaign
Latest: campaign via B&TRumble Studios Rumble StudiosSeen in credits only
design, credited 3 Oct 2024 to 4 Oct 2024 · 3 campaigns
Latest: You Need To See It via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | SpecialCurrent | 13 May 2024 | Now | 2.4 | 0 |
| creative | KOJO | 16 Apr 2019 | 13 May 2024 | 5.1 | 0 |
| digital | HCLTechCurrent | 16 Aug 2023 | Now | 3.2 | 0 |
| media | InitiativeCurrent | 21 June 2023 | Now | 3.3 | 0 |
| PR | Greenpoint MediaCurrent | 10 Aug 2017 | Now | 9.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Cricket Australia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Cricket Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special Seen in credits | creative | 3 Oct 2024 | 11 Jan 2026 | 5 | You Need To See It via Campaign Brief |
| Initiative Seen in credits | media | 3 Oct 2024 | 11 Jan 2026 | 5 | You Need To See It via Campaign Brief |
| Finch Seen in credits | production | 3 Oct 2024 | 4 Oct 2024 | 3 | You Need To See It via Campaign Brief |
| Byrne Creative Seen in credits | production | 3 Oct 2024 | 4 Oct 2024 | 3 | You Need To See It via Campaign Brief |
| Sam I Am Seen in credits | production | 3 Oct 2024 | 4 Oct 2024 | 3 | You Need To See It via Campaign Brief |
| Rumble Studios Seen in credits | design | 3 Oct 2024 | 4 Oct 2024 | 3 | You Need To See It via Campaign Brief |
| Hunters Seen in credits | audio | 3 Oct 2024 | 4 Oct 2024 | 3 | You Need To See It via Campaign Brief |
| M&C Saatchi Melbourne Seen in credits | creative | 7 Nov 2016 | 25 Oct 2018 | 2 | campaign via B&T |
| The Directors Group Seen in credits | production | 25 Oct 2018 | 25 Oct 2018 | 1 | campaign via B&T |
| Bang Bang Studios Seen in credits | design | 25 Oct 2018 | 25 Oct 2018 | 1 | campaign via B&T |
| DOTF Seen in credits | production | 7 Nov 2016 | 7 Nov 2016 | 1 | campaign via B&T |
| Production Alley Seen in credits | audio | 7 Nov 2016 | 7 Nov 2016 | 1 | campaign via B&T |
| Mediacom Seen in credits | media | 7 Nov 2016 | 7 Nov 2016 | 1 | campaign via B&T |
Also credited People named once in Cricket Australia campaign credits
Samantha Scott (Marketing Specialist, Cricket Australia, Campaign Brief) · Harrison Orchard (Channel Strategy & Implementation Lead, Cricket Australia, Campaign Brief) · Sarah Lord (Senior Broadcast Manager, Cricket Australia, Campaign Brief) · Dan Allan (Senior Content Producer, Cricket Australia, Campaign Brief) · Tom Martin (Partners/CCO, Special, Campaign Brief) · Julian Schreiber (Partners/CCO, Special, Campaign Brief) · Rebecca Stambanis (Partner/CSO, Special, Campaign Brief) · Peter Cvetkovski (Creative Directors/Creatives, Special, Campaign Brief) · Adam Ferrie (Creative Directors/Creatives, Special, Campaign Brief) · Ollie May (Team Lead/Director of Business Management, Special, Campaign Brief) · Ed Taylor (Senior Business Director, Special, Campaign Brief) · Katherine Muir (Integrated Producer, Special, Campaign Brief) · Ollie Immurs (Planner, Special, Campaign Brief) · Tom Dodd (Chief Strategy Officer, Aaron Farrelly, Campaign Brief) · Ben Clarke (Client Director, Aaron Farrelly, Campaign Brief) · Tate Nalen (Strategy Director, Aaron Farrelly, Campaign Brief) · Sam Bailey (Group Investment Director, Aaron Farrelly, Campaign Brief) · Benjamin Robb (Digital Delivery & Platforms director, Aaron Farrelly, Campaign Brief) · Mark Passlow (Technical Lead, Aaron Farrelly, Campaign Brief) · Surbhi Mishra (Senior Product Owner, Aaron Farrelly, Campaign Brief) · Richard Moore (Head of Product Innovation and Delivery, Aaron Farrelly, Campaign Brief) · Arther Dunderdale (Integrated Producer, Aaron Farrelly, Campaign Brief) · James Goodwin (Victoria Sales Director, Aaron Farrelly, Campaign Brief) · Bella Plush (Art Director, Special, Campaign Brief) · Shaun Mcfarlane (Copywriter, Special, Campaign Brief) · Sarah Ristevski (Designer, Special, Campaign Brief) · Adam Shear (Design Director, Special, Campaign Brief) · Georgia Newton (Team Lead/Director of New Business, Special, Campaign Brief) · Tom Patterson (Team Lead, Special, Campaign Brief) · Kiran Arunasalam (Business Manager, Special, Campaign Brief) · Glen Mcleod (Integrated Producer, Special, Campaign Brief) · Gigi Song (Digital producer, Special, Campaign Brief) · Dave Ma (Director, Finch, Campaign Brief) · Corey Esse (Executive Producer/MD, Finch, Campaign Brief) · Nick Simkins (Executive Producer, Finch, Campaign Brief) · Bryce Lintern (Producer, Finch, Campaign Brief) · Elise Butt (Editor, Byrne Creative, Campaign Brief) · Trish Cahill (Colourist, Manimal Post, Campaign Brief) · Tobias Rowles (Photographer, Sam I Am, Campaign Brief) · Rich Cole (Executive Producer, Sam I Am, Campaign Brief) · Melanie Reardon (Senior Producer, Sam I Am, Campaign Brief) · Liam Annert (Senior Sound Designer, Rumble Studios, Campaign Brief) · Ben Amarfio (General Manager, Media, Communications & Marketing, Cricket Australia, B&T) · Sonia Bijelic (Head of Marketing, Cricket Australia, B&T) · Michael Fisher (Marketing Manager, Cricket Australia, B&T) · David Dahan (Managing Director, M&C Saatchi Melbourne, B&T) · Paul Taylor (Executive Creative Director, M&C Saatchi Melbourne, B&T) · Adam Brami (Account Director, M&C Saatchi Melbourne, B&T) · Mat Hine (Senior Creative Team, M&C Saatchi Melbourne, B&T) · Mike Plumridge (Senior Creative Team, M&C Saatchi Melbourne, B&T) · Adriano Russo (Designer, M&C Saatchi Melbourne, B&T) · Mari Adams (Designer, M&C Saatchi Melbourne, B&T) · Ivan Gomez (Director, DOTF, B&T) · Rachel Fong (Editors, DOTF, B&T) · James Watterston (Editors, DOTF, B&T) · Jess Fogarty (Editors, DOTF, B&T) · Ryan Blair (Directors of Photography, Production Alley, B&T) · Dan Farmer (Directors of Photography, Production Alley, B&T) · Harry Joaquin (Directors of Photography, Production Alley, B&T) · Aleksander Jason (Photographers, Production Alley, B&T) · Paul Blake (Photographers, Production Alley, B&T) · Luke Hemer (Photographers, Production Alley, B&T) · Anthony Everard (Executive general manager of events and league, Cricket Australia, B&T) · Kim McConnie (Head of Big Bash, Cricket Australia, B&T) · Andy Cairns (Managing director, M&C Saatchi Melbourne, B&T) · Justin Graham (Chief strategy officer, M&C Saatchi Melbourne, B&T) · Josh Eaton (Account director, Jay Lazaro, B&T) · Kara Blair (Account manager, Jay Lazaro, B&T) · Gene Kingi (Head of integrated production, Jay Lazaro, B&T) · Craig Griffin (Producer, The Directors Group, B&T) · Bill Irving (Director, The Directors Group, B&T) · Andrew Stalph (Editors, Mr Fox, B&T) · Tristan Dewey (Sound designer, Bang Bang Studios, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 May 2024 | 13 May 2024 | appointment | creative | Special | NATION | confirmed | via Campaign Brief | ||
| 16 Aug 2023 | 16 Aug 2023 | appointment | digital | HCLTech | confirmed | via Mediaweek | |||
| 21 June 2023 | 21 June 2023 | appointment | media | Initiative | confirmed | via Campaign Brief | |||
| 16 Apr 2019 | 16 Apr 2019 | appointment | creative | KOJO | confirmed | via Mumbrella | |||
| 10 Aug 2017 | 10 Aug 2017 | appointment | PR | Greenpoint Media | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Ben Amarfio | General Manager, Media, Communications & Marketing | 7 Nov 2016 | 7 Nov 2016 |
| Sonia Bijelic | Head of Marketing | 7 Nov 2016 | 7 Nov 2016 |
| Michael Fisher | Marketing Manager | 7 Nov 2016 | 25 Oct 2018 |
| Teresa Basile | Head of Brand & Marketing | 21 June 2023 | Now |
| Samantha Scott | Marketing Specialist | 11 Jan 2026 | Now |
