16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Google

Google

As at 16 Oct 2026, AccountMoves records 2 current agencies for Google: Emotive (creative, since 16 Dec 2021), EssenceMediacom (media, since 21 Dec 2023). Agency changes reported since 2016: 1. Last reported move: 21 Dec 2023. Based on reported moves only, with sources.

Marketing lead: Suzana Ristevski (Australia Chief Marketing Officer, Australia and New Zealand, since 8 Sept 2025) · Total appointments: 2

Roster: Emotive (creative), EssenceMediacom (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 21 Dec 2023 · Marketing lead since: 8 Sept 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Emotive EmotiveConfirmed appointment
creative, 16 Dec 2021 to now · 4 yr 10 mth
Sources: B&T · Mumbrella · Campaign BriefR RSeen in credits only
creative, credited 8 Sept 2025 · 1 campaign
Latest: More via B&T
EmotiveConfirmed · 4 yr 10 mth
media
Essence EssenceSeen in credits only
media, credited 30 Sept 2019 · 1 campaign
Latest: Season in Search via Campaign BriefEssenceMediacom EssenceMediacomConfirmed appointment
media, 21 Dec 2023 to now · 2 yr 10 mth
Sources: Mediaweek
EssenceMediacomConfirmed · 2 yr 10 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeEmotiveCurrent16 Dec 2021Now4.80
mediaEssenceMediacomCurrent21 Dec 2023Now2.80

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
21 Dec 2023media: PHD to EssenceMediacomMediaweek

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Google campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
R Seen in creditscreative8 Sept 20258 Sept 20251More via B&T
Division Seen in creditsproduction8 Sept 20258 Sept 20251More via B&T
Montaigne Seen in creditsaudio30 Sept 201930 Sept 20191Season in Search via Campaign Brief
Essence Seen in creditsmedia30 Sept 201930 Sept 20191Season in Search via Campaign Brief

Also credited People named once in Google campaign credits

Suzana Ristevski (Australia Chief Marketing Officer, Australia and New Zealand, Google, B&T) · Freya Harvey (Senior Marketing Manager, Google, B&T) · Lauren Maxwell (Marketing Manager, Google, B&T) · Olivia Ford (Marketing Manager, Google, B&T) · Victoria Curro (Managing Director, R, B&T) · Seamus Higgins (Chief Creative Officer, R, B&T) · Rachel Blacklaws (Creative Director, R, B&T) · Scott Canning (Creative Director, R, B&T) · Nicholas Hannon (Design Director, R, B&T) · Josh Agnew (Group Account Director, R, B&T) · Kyle Belcher (Executive Content Producer, R, B&T) · Marie Conley (Executive Strategy Director, R, B&T) · Sanjay De Silva (Director, Division, B&T) · Jane Smith (Producer, Division, B&T) · Genevieve Triquet (Managing Director / Executive Producer, Division, B&T) · Karen Bryson (Executive Producer, Division, B&T) · Elaine Roy (Production Manager, Division, B&T) · Sam Chiplin (DOP, Division, B&T) · Mike Price (Art Director, Division, B&T) · Lucas Baynes (Editor, Division, B&T) · Scott Dooley (Content Strategist, Google, Campaign Brief) · Nicholas Hirst (Associate Product Marketing Manager, Google, Campaign Brief) · Pat Barclay (Product Marketing Manager, Google, Campaign Brief) · Annie Loo (Marketing Specialist, Google, Campaign Brief) · Maura Halpin (Product Marketing Manager, Google, Campaign Brief) · Aisling Finch (Director of Marketing Australia & New Zealand, Google, Campaign Brief) · Tyler Wilson (CSO, Google, Campaign Brief) · Sarah Clifton (Business Director, Google, Campaign Brief) · Ben Clare (Group Creative Director, Google, Campaign Brief) · Hayley-Ritz Pelling (Executive Producer, Google, Campaign Brief) · Jamie Crick (Head of Distribution & Analysis, Google, Campaign Brief) · Brett Carson (Senior Client Services Director, Essence, Campaign Brief) · Jamarr Mills (Senior Media Planning Director, Essence, Campaign Brief) · Jules Martin (Media Activation Manager, Essence, Campaign Brief) · Olivia Ong (Media Activation Executive, Essence, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Dec 202321 Dec 2023appointmentmediaPHDEssenceMediacomconfirmedvia Mediaweek
16 Dec 202116 Dec 2021appointmentcreativeEmotiveconfirmedvia B&Tvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Nicholas HirstAssociate Product Marketing Manager30 Sept 201930 Sept 2019
Pat BarclayProduct Marketing Manager30 Sept 201930 Sept 2019
Annie LooMarketing Specialist30 Sept 201930 Sept 2019
Maura HalpinProduct Marketing Manager30 Sept 201930 Sept 2019
Aisling FinchDirector of Marketing Australia & New Zealand30 Sept 201930 Sept 2019
Cameron LubyMarketing Director16 Dec 202117 Dec 2021
Suzana RistevskiAustralia Chief Marketing Officer, Australia and New Zealand8 Sept 2025Now
Freya HarveySenior Marketing Manager8 Sept 2025Now
Lauren MaxwellMarketing Manager8 Sept 2025Now
Olivia FordMarketing Manager8 Sept 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Luby pointed to a collaborative way of working as the reasons for choosing Emotive.
partnership
Cameron Luby · the move · via B&T, 16 Dec 2021 · paraphrased
AGENCY SAYS Joyce said Emotive was thrilled to take on Google.
thrilled
Simon Joyce · the move · via B&T, 16 Dec 2021 · paraphrased