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Brands › Menulog

Menulog

As at 16 Oct 2026, AccountMoves records 2 current agencies for Menulog: UM (media, since 11 Oct 2021), Thinkerbell (creative, since 14 Mar 2023). Agency changes reported since 2016: 0. Last reported move: 14 Mar 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: UM (media), Thinkerbell (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 14 Mar 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
​ McCann London ​ McCann LondonSeen in credits only
creative, credited 2 July 2020 · 1 campaign
Latest: G-Day a Day via Mumbrella
Connecting Plots Connecting PlotsSeen in credits only
creative, credited 10 Dec 2020 to 18 Jan 2023 · 4 campaigns
Latest: campaign via Campaign Brief
Thinkerbell ThinkerbellConfirmed appointment
creative, 14 Mar 2023 to now · 3 yr 7 mth
Sources: B&T · Mumbrella · Campaign Brief
The Idea Shed The Idea ShedSeen in credits only
creative, credited 1 Oct 2025 · 1 campaign
Latest: campaign via Campaign Brief
ThinkerbellConfirmed · 3 yr 7 mth
media
UM UMConfirmed appointment
media, 11 Oct 2021 to now · 5 yr
Sources: B&T · Mumbrella
UMConfirmed · 5 yr
PR
Magnum & Co Magnum & CoSeen in credits only
PR, credited 18 Jan 2023 · 1 campaign
Latest: Sushi Sneakers via Campaign Brief
Vacant on record
design
Rumble Studios Rumble StudiosSeen in credits only
design, credited 5 Oct 2021 · 1 campaign
Latest: Treat Yo via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThinkerbellCurrent14 Mar 2023Now3.60
mediaUMCurrent11 Oct 2021Now5.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Menulog since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Menulog campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Idea Shed Seen in creditscreative1 Oct 20251 Oct 20251campaign via Campaign Brief
Thinkerbell Seen in creditscreative15 Apr 20242 Sept 20254Talks Snack via LBB
UM Seen in creditsmedia6 Dec 20232 Sept 20257campaign via Campaign Brief
Heckler Seen in creditsproduction10 Aug 20252 Sept 20255campaign via B&T
Bliss n Eso Seen in creditsaudio10 Aug 20252 Sept 20255campaign via B&T
The Producers Seen in creditsproduction15 Apr 202415 Apr 20241Talks Snack via LBB
Connecting Plots Seen in creditscreative10 Dec 202018 Jan 20234campaign via Campaign Brief
Gemma ap Geraint Seen in creditsother18 Jan 202318 Jan 20231Sushi Sneakers via Campaign Brief
Magnum & Co Seen in creditsPR18 Jan 202318 Jan 20231Sushi Sneakers via Campaign Brief
Rumble Studios Seen in creditsdesign5 Oct 20215 Oct 20211Treat Yo via Campaign Brief
​ McCann London Seen in creditscreative2 July 20202 July 20201G-Day a Day via Mumbrella

Also credited People named once in Menulog campaign credits

Johan Micheelsen (Head of Growth, Menulog, Campaign Brief) · Fiona Bateman (Brand Manager, Menulog, Campaign Brief) · Perry Neilson (Social Media Manager, Menulog, Campaign Brief) · Lewis Steele (Head of Social & Content, Dave Jansen, Campaign Brief) · Gemma Barr (Account Director, Julia Kenny, Campaign Brief) · Rami Tamer (Senior Marketing Manager, Menulog, Campaign Brief) · Jarrad Shaw (DOP, Julia Kenny, Campaign Brief) · Henry Richardson (Producer, Julia Kenny, Campaign Brief) · Mark Nicholls (Brand Manager, Menulog, Campaign Brief) · Kia Petrenko (Head of Growth Marketing, Menulog, Campaign Brief) · Elizabeth Orlando (Performance Marketing Executive, Menulog, Campaign Brief) · Chris Johnson (Creative Director, Dave Jansen, Campaign Brief) · Tim Collier (Strategy Director, Dave Jansen, Campaign Brief) · Bonnie Ledsam (Senior Integrated Producer, Dave Jansen, Campaign Brief) · Alexa Burchell (Art Director, Dave Jansen, Campaign Brief) · Julia Kenny (Copywriter, Dave Jansen, Campaign Brief) · Cybele Malinowski (Director, Dan Reisinger, Campaign Brief) · Erin McBean (Producer, Dan Reisinger, Campaign Brief) · Dale Bremner (DOP, Dan Reisinger, Campaign Brief) · Sam Lukins (Art Director, Dan Reisinger, Campaign Brief) · Brad Hurt (Editor, Dan Reisinger, Campaign Brief) · Marcus Timpson (Colourist, Dan Reisinger, Campaign Brief) · Stevie Ray (Casting Director, White Chocolate, Campaign Brief) · Benjamin Malfatti (Digital Media Manager, Menulog, Campaign Brief) · Craig Rosenthal (Senior Copywriters, David Jansen, Campaign Brief) · Lisa Jackson (Senior Copywriters, David Jansen, Campaign Brief) · Jessica Brackstone (Strategist, David Jansen, Campaign Brief) · Joe Davies-Grith (Design Director, Bonnie Ledsam, Campaign Brief) · Mikayla Henderson (Account Executive, Gemma ap Geraint, Campaign Brief) · Carl Moggridge (Managing Director, Magnum & Co, Campaign Brief) · Damian Sim (Creative Architect Specialising in Footwear & Textile, Magnum & Co, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
14 Mar 202314 Mar 2023appointmentcreativeThinkerbellconfirmedvia B&Tvia Mumbrellavia Campaign Brief
11 Oct 202111 Oct 2021retentionmediaUMconfirmedvia B&Tvia Mumbrella

Marketing leaders

PersonTitleFromTo
Simon ChengMarketing Director10 Dec 202014 Mar 2023
Fiona BatemanHead of Brand10 Dec 202018 Jan 2023
Perry NeilsonGrowth Marketing Manager10 Dec 202018 Jan 2023
Rami TamerSenior Marketing Manager5 May 20215 May 2021
Mark NichollsBrand Manager5 Oct 202118 Jan 2023
Kia PetrenkoHead of Growth Marketing5 Oct 20215 Oct 2021
Elizabeth OrlandoPerformance Marketing Executive5 Oct 20215 Oct 2021

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Ferrier said Thinkerbell was pleased to take on Menulog.
Adam Ferrier · the move · via B&T, 14 Mar 2023 · paraphrased
WHY THEY WON Cheng said Thinkerbell stood out for value for money and a collaborative way of working. Simon Cheng · the move · via B&T, 14 Mar 2023 · paraphrased