Smeg appoints The Monkeys for creative
Smeg appoints The Monkeys for creative. Reported on 27 Mar 2019 (confirmed), sources: B&T, Mumbrella, Campaign Brief.
Brand: Smeg · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Olivia Anderson
Est. billingsn/a
Announced27 Mar 2019
Decided27 Mar 2019
The field
| Agency | Role | Stage |
|---|---|---|
| The Monkeys | Winner | Appointed |
Sources Links only
- B&T, 27 Mar 20190
- Mumbrella, 27 Mar 20190
- Campaign Brief, 27 Mar 20190
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On the record Paraphrased, with tags
WHY THEY WON Anderson said The Monkeys stood out for the strength of its creative ideas, a record of commercial results and a collaborative way of working. Olivia Anderson on Smeg · the move · via Campaign Brief, 27 Mar 2019 · paraphrased
AGENCY SAYS Green said The Monkeys was eager to take on Smeg. Mark Green on Smeg · the move · via Campaign Brief, 27 Mar 2019 · paraphrased
