Netflix moves media account from Wavemaker to Initiative
Netflix moves media account from Wavemaker to Initiative. Reported on 17 Feb 2025 (reported), sources: B&T, Campaign Brief.
Brand: Netflix · Discipline: media · Type: appointment · Confidence: reported
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced17 Feb 2025
Decided17 Feb 2025
The field
| Agency | Role | Stage |
|---|---|---|
| Wavemaker | Incumbent | Lost |
| Initiative | Winner | Appointed |
Sources Links only
- B&T, 17 Feb 20250
- Campaign Brief, 17 Feb 20250
We record facts only and link to the original report. See our editorial policy. Something wrong? Request a correction.
On the record Paraphrased, with tags
AGENCY SAYS McAlister said Initiative was excited to take on Netflix, and flagged big plans for the next phase. Jo McAlister on Netflix · the move · via B&T, 17 Feb 2025 · paraphrased